Marketing 311. 1 practice exam today – Flashcards

Unlock all answers in this set

Unlock answers
question
Near the end of the model year, Move-Them-Out automobile dealership had an unusually high inventory level. The manager increased her advertising spending and gave extra incentives to its salespeople. Move-Them-Out operates as if it were in the __________ era.
answer
sales-oriented
question
Traditionally, marketing activities have been divided into product, price, place, and promotion. Select the term that best describes the four Ps.
answer
marketing mix
question
Which marketing activity is most directly served by the promotion element of the marketing mix?
answer
communicating value
question
Marketers involved in value-oriented marketing are constantly balancing
answer
customer benefits with costs, offerings.
question
Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.
answer
benefits
question
Marketing channel management is also known as
answer
supply chain management
question
Marketing channel management is related to which of the four Ps
answer
place
question
Jeff is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. Jeff has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does Jeff still need to work on?
answer
Place
question
During the __________ era, manufacturers and retailers recognized they needed to give their customers greater value than their competitors did.
answer
value-based marketing
question
Auction sites like eBay have increased opportunities for __________ marketing.
answer
C2C
question
Which element of the marketing mix is most relevant to the activity "delivering value"?
answer
place
question
__ is communication by a marketer that informs, persuades, or reminds potential customers about a product.
answer
Promotion
question
Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?
answer
making product decisions
question
in delivering value, marketing firms attempt to find the most desirable balance between
answer
providing benefits to customers and keeping costs down
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New