Marketing 225: Quiz 6 – Flashcards
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The prominent global market-entry strategy among small-and medium-sized companies is
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Exporting
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Cultural symbols are things that
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Represent ideas and concepts
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A quota refers to
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A restriction placed on the amount of a product allowed to enter or leave a country
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A global brand refers to
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A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
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Protectionism refers to
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The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas
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Direct investment in international marketing refers to
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A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.
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Cross-cultural analysis refers to the study of
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Similarities and differences among consumers in two or more nations or societies.
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Exporting refers to a global market-entry strategy
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In which a company produces goods in one country and sells them in another country
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Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as
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Licensing
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Tariffs refer to
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Government taxes on goods or services entering a country that primarily serve to raise prices on imports
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When firms originate, produce, and market their products and services worldwide, it is referred to as __________.
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Global Competition
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Economic infrastructure refers to
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a country's communication, transportation, financial, and distribution systems.
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An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.
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World Trade Organization (WTO)
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What is considered normal and expected about the way people do things in a specific country is referred to as __________.
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Customs
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The Foreign Corrupt Practices Act
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Makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.
