question

E-commerce refers to the use of any networking technologies to transact business.

answer

FALSE

question

The internet shrinks information asymmetry

answer

TRUE

question

Retail consumer e-commerce is growing at single-digit rates.

answer

FALSE

question

Rich media advertisements are a sales-oriented marketing format.

answer

FALSE

question

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

answer

TRUE

question

Disintermediation provides major benefits to the distributor.

answer

FALSE

question

In general, for digital goods, the marginal cost of producing another unit is about zero.

answer

TRUE

question

An example of the service provider business model is Flickr, a photo management and sharing Web site.

answer

TRUE

question

An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.

answer

FALSE

question

Web personalization is used primarily as a major marketing tool.

answer

TRUE

question

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

answer

FALSE

question

Intellectual property refers to all forms of human expression, both tangible and intangible.

answer

FALSE

question

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

answer

TRUE

question

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

answer

FALSE

question

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

answer

FALSE

question

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.

answer

TRUE

question

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

answer

FALSE

question

Automobile manufacturing is an example of a vertical market.

answer

TRUE

question

Advertising networks track a user's behavior at thousands of Web sites.

answer

TRUE

question

In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.

answer

TRUE

question

Through what channel did e-commerce first evolve?

answer

Online advertising sales

question

Based on your reading of the chapter, e-commerce is:

answer

Still in a revolutionary phase

question

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

answer

Marketspace

question

24) Which of the following is not a recent development in e-commerce?

answer

The music recording industry is disrupted as music creation and distribution become decentralized.

question

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

answer

Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.

question

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

answer

the availability of the Internet everywhere and anytime.

question

Which of the following is not one of the unique features of e-commerce technology?

answer

Transparency

question

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

answer

Interactivity

question

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

answer

Richness

question

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

answer

Information density

question

The effort required to locate a suitable product is called:

answer

search costs

question

Information density refers to the:

answer

total amount and quantity of information available to all market participants.

question

Selling the same goods to different targeted groups at different prices is called:

answer

price discrimination

question

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

answer

assymetry

question

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

answer

universal standards

question

Varying a product's price according to the supply situation of the seller is called ________ pricing.

answer

dynamic

question

Reducing the business process layers in a distribution channel is called:

answer

disintermediation

question

Digital goods are goods that are:

answer

delivered digitally

question

Compared to digital markets, traditional markets have:

answer

higher transaction costs

question

Compared to traditional goods, digital goods have:

answer

higher pricing flexibility

question

Compared to traditional goods, digital goods incur:

answer

lower distribution costs

question

Which of the following Internet business models does Amazon.com use?

answer

E-tailer

question

eBay is an example of:

answer

C2C e-commerce

question

Selling products and services directly to individual consumers via the Internet best describes:

answer

B2C e-commerce

question

Consumers selling goods and services electronically to other consumers best describes:

answer

C2C e-commerce

question

Which of the following businesses utilize the content provider Internet business model?

answer

CNN.com

question

transaction brokers:

answer

save users money and time by processing online sales transactions.

question

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

answer

Community provider

question

Market creators:

answer

provide a digital environment where buyers and sellers can establish prices for products.

question

Which of the following best illustrates the sales revenue model?

answer

Apple accepts micropayments for single music track downloads.

question

Which of the following best illustrates the affiliate revenue model?

answer

Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

question

Which of the following best illustrates the transaction fee revenue model?

answer

eBay receives a small fee from a seller if a seller is successful in selling an item.

question

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

answer

Subscription

question

________ describes the concept that a large group of people is better at making good decisions than a single person.

answer

The wisdom of crowds

question

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

answer

Crowdsourcing

question

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

answer

Behavioral targeting

question

Which of the following best describes the digital social graph?

answer

a mapping of all online social relationships

question

Which of the following statements about B2B commerce is not true?

answer

B2B e-commerce represents approximately 10% of the overall B2B marketplace.

question

EDI is:

answer

the exchange between two organizations of standard transactions through a network.

question

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

answer

procurement

question

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n):

answer

Private industrial network

question

E-hubs are more ________ than private industrial networks.

answer

transaction oriented

question

Net marketplaces:

answer

are industry owned or operate as independent intermediaries between buyers and sellers.

question

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):

answer

E-hub

question

Goods that are involved in the actual production process are referred to as:

answer

direct goods

question

Which of the following statements about m-commerce is not true?

answer

In 2013, the main areas of growth are in online banking and location-based services.

question

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

answer

Network notification

question

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

answer

Display ads

question

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

answer

geoinfomational

question

Which of the following is not one of the platforms to be considered in building a Web site presence?

answer

Facebook platform

question

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

answer

FALSE

question

Switching costs are the merchants' costs of changing prices.

answer

FALSE

question

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

answer

Micropayment

question

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

answer

TRUE

question

The Internet enables ________ marketing by leveraging the fact that there is always some demand, however small, for a product.

answer

long-tail

question

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

answer

TRUE

question

________ is a peer-to-peer market in which participants bet on the outcomes of current events, business, or social trends.

answer

A prediction market

question

Indirect goods are not involved firsthand in the production process.

answer

TRUE

question

Which of the following is not one of the four main types of e-commerce presence?

answer

Blogs

question

Geoadvertising sends ads to users based on their:

answer

GPS Location

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