LA4: Blink chapter summaries, to be determined as we progress – Flashcards
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The Getty Museum was deceived by a kouros (ancient statue), that appeared to be 2000 yrs old. However, when several experts were invited to see the statue, they had an immediate and intuitive understanding, that something was wrong with the statue. This led to an investigation that proved the statue was a forgery.
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Introduction: The story of the Getty Museum's fake Kouros
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How intuition works, and that intuive rapid thinking can be just as valuable as slow, conscious and deliberate thinking.
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Intro lesson
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Story of John Gottman's research into marital relationships, and whether they will survive or end in divorce. Gottman created a code which he uses to rate a "thin slice" of a couples conversation, and from that he can determine with 90% accuracy, which marriages will survive
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Chapter 1: part 1, Marraige and the morse code
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Small bits of time can reveal a truth about patterns in relationships. "Thin slicing" can be used to learn a great deal about someone's personality.
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Chapter 1 lesson
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Prime means to prepare or make ready for a particular purpose or function
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Chapter 2, part 1 Primed for action
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There are many mysteries having to do with human thinking and our conscious and unconscious minds.
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Chapter 2, part 2 The storytelling problem
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Marraiges have a distinctive signature. Contempt between spouses, is an indicator of real trouble in the marraige
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Chapter 1 part 3: The importance of contempt
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Students "thin sliced" dormitory rooms, and we're able to determine many of the personality traits of the inhabitants
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Chapter1, part 4 Secrets of the Bedroom
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You can "thin slice" a Drs conversation with a patient and based on his tone of voice, and how much time he spends with his or her patients, determine his likelihood of being sued by patience for malpractice
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Chapter 1, part 5 listening to Drs.
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Being able to thin slice or know something in an instant, helped a bird specialist identify a rare bird in flight, and helped movie producer cast Tom Hanks ( and unknown actor, at that time, in a movie thathat launched his Hollywood career)
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Chapter1 part 6, the power of the glance
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Warren Harding is known as one of the worst President in U.S. history. He was viewed as a great Presidential candidate because of his tall,dark & handsome good looks. Problem is he wasn't particularly smart or interested in policies.
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Chapter 3, The Warren Harding error
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There is evidence that handsome/ tall men earn more money over their careers than shorter, plain men. People judge "the look" of the male person, NOT his character or intelligence.
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Chapter 3, Why we fall for tall, dark, and handsome men
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Van Riper led the Red team to victory in a military game, because he used spontaneous decision making. Spontaneity has a structure.
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Chapter 4, Paul Van Riper's big victory
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The packaging must appeal to a customer's "eyes", as well as their taste buds. Research shows that sensation transference occurs based on the look of a product. Examples: Imperial Margarine,
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Chapter 5 summary: the branding of a product manipulates our first impression.
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Police make several snap judgements, that lead to the death of an innocent African American male. Police officer with more training doesn't make fatal mistake. He is able to "thin slice" a dangerous situation and his training prevented him shooting and armed individual
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Chapter 6: Seven seconds in the Bronx
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TBD
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Blink Conclusion: the lessons of Blink
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Cook County Hospital in poor shape, not modernized, Understaffed, treated the poor, homeless, criminals. ER treated 250,000 patients a year.
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Chapter 4, section 4 Summary: A crisis in the E.R. Reilly developed algorithm that predicted heart attack patients 95% of time, compared with trained medical staff who only got it right 75 - 89% of the time
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In a high pressure or emergency situation, less information is better than being overwhelmed by a lot of details. ie: emergency room doctors trying to diagnose which patients need immediate attention.
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When less is more
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Deliberate and instinctive thinking
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Chapter 4 Lesson 1: Truly successful decision making requires a balance between
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frugality : giving enough info, with any extra overwhelming details
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Chapter 4 Lesson 2: good decision making requires
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A musician named Kenna is hard to market. His music doesn't fit neatly into one musical category. His fans and music producers love him, but his music brand doesn't catch on. Why not?
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Chapter 5; Kenna's dilemma
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This segment explains the blind taste test Pepsi used to show their product was better than Coke's. Coca-Cola misjudged customers reactions and changed the formula of Classic Coke, and people didn't like it. This created a branding crisis, and eventually led to New Coke.
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Chapter5: section 2/3 The Pepsi Challege: Pepsi vs Coke, and "new coke vs classic coke"
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Market testing doesn't always get it right. Examples given of products, TV shows, etc that tested poorly, but succeeded despite people's first impressions. Market testing cannot always differentiate between "not liking" a product, and "not being comfortable" with it. These are 2 distinctly different reactions.
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Chapter 5 summary
