journalism final (ch 2 quiz questions) – Flashcards

The journalistic value of _______ represents the idea that your own country and culture are better than all others

A study that looks whether press coverage of budget deficits made audiences talk more about government spending would be an example of which of the following?agenda setting uses and gratifications theory social learning spiral of silence

Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media. (T/F)

Herbert Gans, in his study "Deciding What's News," found that the media was profoundly biased in favor of big business no matter what and the evidence of this could be found in most news stories. (T/F)

Psychographics means using our understanding of the mental health of audience members to effectively craft messages. (T/F)

When reporters focus on the importance of the president or prime minister, they are representing the journalistic value of _______.

The journalistic value of _______ represents the suspicion journalists often have of extremists on either side of an issue.

The journalistic value of _______ represents the fact that journalists love to use a single person as a symbol of a larger issue.

The "People's Choice" study found that voters use information from the media instead of information from family members to make up their minds during elections.

The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values.

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?uses and gratifications theory symbolic interactionism media logic social learning

The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.

The way that Vine and Snapchat change our experience with news and information is a good example of _____________________? active audience effects ownership effects message effects medium effects

The channel used to transmit a message can change the meaning of the message.

Which of the following best describes the findings of the People's Choice study from 1940? Audiences receive strong, direct effects from media campaign messages. Audiences are unaffected by media campaign messages. Audiences are indirectly affected by media campaign messages. Audiences actively use the media to construct their view of the world.

The journalistic value of _______ represents a nostalgia for the old-fashioned rural community.

A media scholar is trying to find out if children who watch Sesame Street do better in second grade than children who watch Dora the Explorer. What kind of effects is he looking for?

According to our lecture, the Dove Beauty campaign is a good example of a brand that has studied ____________________________.

Media theorist Marshall McLuhan argued for "medium neutrality," that the medium used to communicate did not change how a message is received.(T/F)

The theoretical orientation that argues that watching large amounts of television can create a world view that is odds with reality is which of the following? uses and gratifications theory social learning symbolic interactionism cultivation analysis