Jour- Chp. 9
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Why are broadcast networks making their hit programs available on the Internet?
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Because if the networks didn't put legal copies up on the Internet, people would just share pirated copies.
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PBS attracted its first significant audiences with which of the following programs?
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Sesame Street
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T or F- More advertising dollars are now spent for online video advertising than traditional TV advertising.
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False
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T or F- In 2011, ESPN was the most profitable unit in the Disney family of companies.
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True
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In the 1960s, television programs were not allowed to show which of the following?
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a married couple sharing a bed
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Jon Stewart, on Comedy Central's The Daily Show, used to:
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All
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Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
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They have lost a significant percentage of viewers to cable, independent stations and other digital viewing options
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T or F- Newscast producer Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news.
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True
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Network affiliates are which of the following?
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Local broadcast stations that carry network programming
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T or F- When the VCR first came out, broadcasters and movie studios saw it as threat and tried to make home recording illegal.
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True
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T or F- Spanish-language television stations such as Univision can attract nationwide audiences that approach those of the Big Four networks.
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True
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What are telenovelas?
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Spanish-language television soap operas
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"Cord cutters" are people who have decided to _______________________________.
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Families or people who decided to cancel traditional table service and view TV via video stream (all of the above)
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Tor F- The Fox Network first went on the air in 1975.
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False
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Television networks are now showing more diverse programming for which of the following reasons?
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They want to attract a larger audience.
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Nielsen Media Research says the average American spends ____ hours a day watching television.
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More than 4
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When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
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They saw it as a great opportunity and partnered with it to produce programming.
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The conversion from analog to digital television broadcasting was delayed by several months in 2009 because:
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many fears that some poorer consumers were not ready for the conversion.
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The so-called V-chip is designed to do which of the following?
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Stop children from seeing offensive programs on V-chip equipped television sets
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T or F- HDTV may offer local TV stations more money-making opportunities than standard digital television.
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False
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T or F- Television content ratings were introduced the same year as movie ratings.
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False
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T or F-The Internet and television are becoming increasingly separate media.
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False
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Cable television was initially developed as a way of doing which of the following?
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Delivering broadcast television signals to communities with poor reception
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All U.S. television broadcasting became digital in which year?
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2009
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Television technology might have developed more quickly, except for the fact that _____.
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-the production of Tv sets was suspended during WWII -The U.S. government took several years to figure out how to best license TV stations -early TV sets were relatively expensive -ALL OF THE ABOVE
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T or F- When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets.
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False
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T or F- Cable companies are replacing copper wire cable with fiber optic cable.
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True
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Philo T. Farnsworth invited which of the following?
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the basic technology for television
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Critics worry that TV has a strong influence on young people because
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-unlike reading a book, watching TV takes relatively few skills -tv can replace the roles that grandparents, parents, and teachers play in the lives of children -tv has become the most commonly shared source of meaning in young people's lives -ALL OF THE ABOVE
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T or F- Started in 1980 as a local channel in Washington, D.C. BET was the nation's first all-horse racing cable network
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False
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T or F- "Social TV" involves people sharing their TV viewing experience with others via social mediA
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True
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T or F- Ted Turner help reinvent cable television by repackaging programming for distribution over several separate networks
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True
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Which of the following is something newscast producer Gerard Manogin considers before determining whether a story belongs in his newscast?
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-Whether the story has a strong video -Whether the story will get people talking -Whether the story has strong interviews and sound -ALL OF THE ABOVE
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What medium do most Americans use for news?
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Television
