ITEC Quiz 5 – Flashcards
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E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes
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infomediary model
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A _____ is about the size of a credit card and contains an embedded microprocessor chip storing important financial and personal information.
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Smart Card
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A popular application of the _________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
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seller-side marketplace model
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A rising healthcare center approaches a media buyer to promote the center. This process is called media buying. Identify the type of market the center belongs to from the following
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Horizontal market
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A(n) _____ market concentrates on a specific function or business process and automates this function or process for different industries
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Horizontal
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A(n) _____ refers to exchange of money or scrip electronically.
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Electronic payment
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A(n) _________ is the electronic version of a paper check that offers security, speed, and convenience for online transactions
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E-check
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An e-wallet is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
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False
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BuyStore Inc., an online retail store, sells all its products exclusively through its Web site, buystore.com, and is also available as an application on mobiles. BuyStore is an example of a _____
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pure-play company
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Companies that provide click-and-brick e-commerce struggle to incorporate online interaction
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False
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E-business includes transactions that generate demand for goods and services.
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True
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E-business is part of e-commerce.
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True
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E-commerce activities that take place within an organization's network are part of the _____ e-commerce model.
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intrabusiness
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E-commerce fulfills the product information activity using _____
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Web sites
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E-commerce provides product acknowledgements through phone calls and faxes.
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False
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E-training for government officials is categorized as a _____ application
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government-to-employee (G2E)
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Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of _________ e-commerce that have been around for many years
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business-to-business (B2B)
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Government and nonbusiness organizations are refrained from using e-commerce applications
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False
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Identify a true statement about cookies
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A cookie is the information a Web site stores on a user's hard drive so it can be used for a later visit
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Identify a true statement about in-game mobile marketing
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This strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens.
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Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers
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E-Procurement
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In a third-party exchange marketplace model, a(n) _________ concentrates on a specific industry or market
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Vertical market
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In a third-party exchange marketplace, the sale of medical products is an example of a(n) _____
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Vertical Market
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In the context of trading partner agreements, identify an advantage of electronic business Extensible Markup Language (ebXML) over Hypertext Markup Language (HTML)
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ebXML allows you to select only the data requested in a search.
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Jack is a gamer, and every time he plays at a gaming center, he pays using a card that he recharges electronically every half a year. This type of electronic payment is done using which of the following?
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e-cash
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Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
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buyer-side marketplace
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One method of conducting voice-based e-commerce is using e-wallets.
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True
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Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.
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consumer-to-consumer (C2C)
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Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____
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do not have a physical location to help maintain current customers
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Service and support are more important in traditional commerce than in e-commerce
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False
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Short-range wireless communication technologies and 3G and 4G networks support mobile commerce (m-commerce) applications.
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True
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The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet
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Merchant Model
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The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process.
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value chain
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The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts
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False
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The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for delivering products or services to customers.
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True
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The third-party exchange market-place model is controlled by sellers and buyers.
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False
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Universities are an example of nonbusiness organizations that use e-commerce applications
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True
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When a person enters a URL in the address bar of a browser, it displays a page that asks the user to install a plug-in in order to view the Web site. This type of a display when a user enters a Web site is termed _________.
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splash screen
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Which of the following is a supporting activity in a value chain?
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Technological development
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Which of the following is an advantage of e-commerce?
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Improving customer service
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Which of the following primary activities in a value chain involves moving and storing products, from the end of the production line to end users or distribution centers?
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Outbound logistics
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Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
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Click-through rate (CTR)
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_____ is a method for advertisers to pay for cost per view or cost per click
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Micropayment
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____ is a popular online payment system used on many online auction sites.
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PayPal
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_____ is the first activity to be involved in a typical business-to-consumer (B2C) cycle
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Information sharing
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____, in e-commerce, means all market participants can trade at the same price
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Price transparency
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_________ support m-commerce applications
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Wireless wide area networks (WWANs)
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________ relies on text-to-speech technologies.
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Voice-based e-commerce
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_____ includes transactions that support revenue generation by generating demand for goods and services, offering sales support and customer service, facilitating communication between business partners, and similar activities
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E-business
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In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.
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pop-up ads
