ISM 3013 eCommerce Review – Flashcards

A large number of online eCommerce marketplaces try to create offer lowers costs to their customers by - Providing self-service options - Interactive Marketing and Personalization - Collaborative filtering - All of the above - None of the above

Channel conflict occurs when click-and-mortar companies have problems with their regular distributors when they sell directly to customers online. - True - False

Which of the following is not an effect that E-commerce has had on organizations? - E-commerce enables smaller businesses to operate in areas dominated by larger companies. - E-commerce increases the number of potential customers to whom the company can market its products. - E-commerce is a costly medium for increasing market share -E-commerce removes many barriers for start-up businesses. - E-commerce makes it easy to reach customers around the world.

Which of the following is an example of Pure eCommerce? - Buying a music CD on Amazon.com - Buying a DVD with Digital copy at Walmart.com - Buying a ringtone on iTunes.com - Buying a iTunes gift card at Target store

Business-to-consumer applications comprise the majority of electronic commerce volume. - True - False

Dell's online business model relies heavily on - Disintermediation - Reintermediation - A combination of A and B -Neither A nor B

Virtual banks are those banks that are dedicated only to Internet transactions. - True - False

Delta Airlines's mobile app that allows passengers to check-in online and boarding the flight without printing out a paper boarding pass in an example of: - e-Tailing - e-Services - e-Marketing

e-Business is a subset of e-Commerce - True - False

Customers are attracted to e-Commerce by -Time and Cost savings - Variety of products available - Detailed Information on Products - All of the above

Reintermediation offers larger organizations to pass on cost savings to their customers. - True - False

In traditional commerce, one or more of the following can be digital: the product or service, the process, and the delivery agent. - True - False

An electronic storefront is a Web site on the Internet that represents a single store. - True - False

Which of the following statements regarding the relationship between electronic commerce and search is not correct? - Purchases often follow successful online searches. - Shopping carts are often abandoned after unsuccessful online searches. - Retailers will provide fewer product details to avoid information overload for customers. - Customers will be able to find the closest store offering the product that they want. - Customers will have more relevant product information in the near future.

Forward auctions are auctions that sellers use as a channel to many potential buyers. - True - False

In _____, direct and indirect materials in one industry are purchased on an as-needed basis. - horizontal exchanges - vertical exchanges - buy-side marketplaces - functional exchanges -sell-side marketplaces

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model? - find-the-best-price - electronic tendering system - name-your-own-price - online direct marketing - affiliate marketing

Internet advertising is impersonal, one-way mass communication. -True - False

A _____ is automatically launched by some trigger and appears behind the active window. -keyword banner - random banner -pop-up ad - pop-under ad - text box

In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins. - forward - static - reverse -physical - simple

In most cases, traditional payment systems are not effective for electronic commerce. - True - False

In this type of e-commerce, the sellers and buyers are organizations. - government-to-citizen - consumer-to-consumer - business-to-business - business-to-consumer - consumer-to-business

The practice of using similar but not identical domain names is called _____. - domain spoofing - domain masquerading - domain tasting - cybersquatting - domain fraud

In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins. - forward - static - reverse - physical - simple

eBay uses a _____ auction. - forward - static - reverse - physical - simple