IS Test 4 – College Essay
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Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.
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False- Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of disrupting technologies.
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Examples of ebusiness advantages include opening new markets, reducing costs, and expanding global reach.
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True- Ebusiness advantages include (1) expanding global reach, (2) opening new markets, (3) reducing costs, (4) improving operations, and (5) improving effectiveness.
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Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.
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False- Disintermediation occurs when a business sells direct to the customer online and cuts out the intermediary.
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Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
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True
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Disruptive technology tends to provide us with better, faster, and cheaper products.
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False Sustaining technology tends to provide us with better, faster, and cheaper products.
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Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.
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True
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Information reach refers to the number of people a business can communicate with, on a global basis.
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True
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What is best for an organization's current business could ruin it in the long term.
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True
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Ebusiness is the buying and selling of goods and services over the Internet.
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False Ecommerce is the buying and selling of goods and services over the Internet.
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Ebusiness is something that a business can just go out and buy.
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False-
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Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
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Digital Darwinism
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12. Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
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Sustaining technology
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Which of the following represents a form of disruptive technology?
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All of these are included- Is a new way of doing things that initially does not meet the needs of existing customers Enters the marketplace at the low end, Tends to open new markets and destroy old ones.
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Which of the following is a challenge of sustaining technology?
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...
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The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
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disruptive technologies
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Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?
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Internet
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At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
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All of these. Understanding that he must create a unique domain name for each client. Being able to work with HTML. Understanding the World Wide Web and how hyperlinks work.
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Which term describes the WWW during its first few years of operation between 1991 and 2003?
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Web 1.0
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What is the difference between ecommerce and ebusiness?
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Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
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What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
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Hypertext transport protocol (HTTP)
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What is the practice of buying a domain name and not using the web page but waiting to profit from the trademark?
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Domain or cyber squatting
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What allows users to access the WWW?
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Web browser
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Which of the following are types of web browsers?
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Internet Explorer and Mozilla Firefox
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Universities were among some of the first users of the Internet. What was the Internet first called?
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ARPANET
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Both individuals and organizations have embraced ebusiness to do which of the following:
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All of these. Enhance productivity. Improve communication. Maximize convenience.
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What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
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Information richness
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What measures the number of people a firm can communicate with all over the world?
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Information reach
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Which of the below would not be considered an advantage of ebusiness?
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Reducing information reach
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What is the ability of an organization to tailor its products or services to the customers' specifications?
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Mass customization
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Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
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Personalization
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Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
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personalization
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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?
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Creating customer loyalty
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What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
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Reintermediation
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When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.
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intermediaries
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What is the exact pattern of a consumer's navigation through a site?
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Clickstream data
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What is the best way to measure a company's ebusiness success?
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All of these Clickstream data Interactivity Effective MIS metrics
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Which of the following is an ebusiness marketing technique?
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All of these Pop-up ad Banner ad Cookies
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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
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Viral marketing
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Which of the following is an example of a clickstream data metric?
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All of the above Dates and times of visits Number of customers with shopping carts The number of page views
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Which of the following is a reason for the growth of the World Wide Web?
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All of these. Advancements in networking hardware. The microcomputer revolution. Web pages being easy to create and flexible.
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41. A click-and-motor business operates on the Internet only, without a physical store.
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False
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The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.
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False The majority of eBay's customers are using a consumer-to-consumer (C2C) ebusiness model.
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A webinar is a form of web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.
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True
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Many businesses are using instant messaging as away to answer and resolve questions or problems quickly.
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True
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Managing consumer trust is not a challenge for ebusiness participants, as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.
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False Managing consumer trust is a challenge facing ebusinesses.
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The Internet marketplace is free of most forms of traditional sales tax.
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True
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Content providers are companies that generate revenue by providing digital content, such as news, music, photos, or videos. Examples include Netflix and iTunes.
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True
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An ebusiness model is a plan that details how a company creates, delivers, and generates revenues using the Internet.
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True
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Business-to consumer applies to any business that sells its products or services directly to consumers online.
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True
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What is the difference between a business model and an ebusiness model?
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A business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet.
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What are the four main types of ebusiness models?
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Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer.
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What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?
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C2C
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What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs?
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Business-to-business
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Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?
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B2C
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John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?
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C2B
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What is a business that operates in a physical store without an Internet presence?
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Brick-and-mortar business
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What is a pure-play business?
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A business that operates only on the Internet without a physical store.
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What are the three primary models that a B2C business can use to operate?
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Brick-and-mortar, click-and-mortar, virtual
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Which type of ebusiness model is Amazon using?
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Pure-play
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Which type of ebusiness model is Barnes and Noble using?
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Click-and-mortar
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What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
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ebusiness model
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What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
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Paradigm shift
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Which of the following represents the connecting and communicating tools supporting and driving ebusiness?
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Email, instant messaging, podcasting, content management systems, and video and Web conferencing.
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Which of the following represents the primary forms of ebusiness?
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B2C,C2B,C2C,B2B-pureplay, click and mortar.
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Which of the following lists the primary ebusiness revenue models?
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Advert.fees, license fees, subscription fees, transaction fees, value added fees. ADlicSubTransValue
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66. What is an ISP?
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Internet service provider, a company that provides access to the Internet for a monthly fee.
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What is the primary business advantage of using email?
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Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.
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What converts an audio broadcast for use by a digital music player?
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Podcasting
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As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?
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Webinar
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What is a well-planned strategy that ensures the search and navigation functions are easy to use and user- friendly on a website?
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Taxonomy
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What is the set of ideas about how all information in a given context should be organized?
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information architecture
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What are the four challenges facing ebusinesses outlined in the text?
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Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.
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Source code is software made available free for any third party to review and modify.
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False This is the definition of open source.
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The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.
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True
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Social networks are websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.
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True
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Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.
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False
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The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.
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True
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A wiki-from the Hawaiian word for quick-is a type of a collaborative web page that allows users to add, remove, and change content.
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True
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RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.
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True
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Open source and sharing are both advantages and disadvantages of Business 2.0.
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True
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Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
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True
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Mobile banking and mobile sales are both a part of the emerging mbusiness.
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True
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What are the four most common Business 2.0 characteristics?
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Content sharing through open source, user-contributed content, collaboration inside the organization, and collaboration outside the organization.
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What is a system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?
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Open system
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Which of the below is not a characteristic associated with Mozilla Firefox?
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?
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What is Mozilla Firefox?
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A competitor to Internet Explorer.
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What is software whose source code is available free for any third party to review and modify?
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Open source
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What is the most common form of collective intelligence found inside the organization?
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Knowledge management
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What is the difference between asynchronous and synchronous communication?
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Asynchronous is communication that does not occur at the same time. Synchronous communication occurs at the same time.
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Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?
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Collaboration system
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Which system supports the capture, organization, and dissemination of knowledge throughout an organization?
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Knowledge management system
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What are the two categories that include intellectual and knowledge-based assets?
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Explicit knowledge and tacit knowledge
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What is the type of knowledge that is contained in people's heads?
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Tacit knowledge
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What is the type of knowledge that consists of anything that can be documented, archived, and codified, often with the help of an MIS department?
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Explicit knowledge
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What do Netflix and Amazon use to drive their recommendation tools?
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User-generated content
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What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?
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Social media
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What is the practice of expanding your business and social contacts by constructing a personal network?
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Social networking
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What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?
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Website bookmark
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Many social media websites use _________, or specific keywords or phrases incorporated into website content for means of classification or taxonomy.
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Tags
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Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to ______________.
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All of these. Organize it for future filtering. Organize it for future navigation. Organize it for future search.
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What is the term that is similar to taxonomy except that crowdsourcing determines the tag or keyword- based classification system?
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Folksonomy
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Which of the following identifies Business 2.0 communication and collaboration tools?
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Blogs, wikis, mashup
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What is an online journal that allows users to post their own opinions, comments, graphics, and video?
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Blog or web log
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Twitter is an example of a __________.
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Microblogging website
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What is the difference between a wiki and a blog?
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A wiki user can alter the original content of an article, but a blog user can only add information as a comment.
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What does RSS stand for?
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Real Simple Syndication
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Which of the following is one of the largest wikis on the web and one of the 10 most popular web destinations?
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All of these Editor Subject matter expert Reader
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What is a website or web application that uses content from more than one source to create a completely new product or service?
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Mashup
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An API is a set of routines, protocols, and tools for ______________.
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Building software applications.
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What does API stand for?
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Application Programming Interface
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What is a potential problem or impact of technology dependence?
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All of these. Outages create potentially great havoc for people, businesses, and educational institutions that rely heavily on technology. How do people or businesses function if the connection is down? Many have a need to be continuously connected for every activity, which potentially eliminates crucial in-person social skills and could stunt psychological growth.
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Which of the following best describes Web 3.0?
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Based on the 'intelligent' Web where applications use natural language processing.
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What website was the primary catalyst for growing electronic government and is the official U.S. gateway to all government information?
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FirstGov.gov
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How would you categorize mobile entertainment, mobile sales, mobile ticketing, and mobile banking?
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M business (m commerce)
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Common examples of wireless devices include cellular phones and pagers, GPS, and two-way radios.
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True
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Mobile technology refers to any type of electrical or electronic operation that is accomplished without the use of a "hard-wired" connection.
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False
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Wireless means the technology can travel with the user, but it is not necessarily in real time.
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False- mobile
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What technology has experienced rapid and widespread growth in the 21st century and has created one of the largest technology markets after the PC revolution in the 1980s and 1990s?
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The internet
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Wireless transmissions rely on three types of technology to send data across high-frequency radio ranges that later connect to wired media. Which of the following is not one of the three types of technology?
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LANs Extended LANs Mobile computing (What ever is NOT these 3)
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What technology provides connectivity for portable and mobile applications, both personal and business?
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Cellular phones and pagers
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What technology allows viewers in almost any location to select from hundreds of channels?
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Satellite television
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What technology uses radio waves rather than wires to transmit information across a local area network?
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wireless local area network (wLAN)
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Which of the following is not an emerging mobile trend indicating ways that consumers and businesses will benefit from mobile technologies?
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Mobile tv.
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What refers to any type of electrical or electronic operation that is accomplished without the use of a "hard- wired" connection?
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Wireless
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File Transfer Protocol (FTP) allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network.
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True
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Packet switching is an intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination.
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False
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Network transmission media refers to the various types of media used to carry the signal between computers.
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True
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Hypertext Transfer Protocol (HTTP) uses TCP/IP technology to transmit voice calls over long-distance telephone lines.
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False
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VoIP routes calls through the same paths used by network and Internet traffic, therefore it has the same vulnerabilities and is subject to the same Internet threats.
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True
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Retailers are working furiously to integrate their ebusiness sites with their inventory and point of sale systems so they can accept in-store returns of merchandise brought online and allow customers to buy on the web and pick up in the store.
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True
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Transmission speed means how fast the signal travels in terms such as miles per hour.
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False
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A valued-added network is a way to use the public telecommunication infrastructure to provide secure access to an organization's network.
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False
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Broadband generally refers to high-speed Internet connections transmitting data at speeds greater than 200 kilobytes per second, compared to the 56 kbps maximum speed offered by traditional dial-up connections.
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True
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What is a telecommunications system?
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Enables the transmission of data over public or private networks
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What is a network?
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A communications, data exchange, and resource-sharing system created by linking two or more computers and establishing standards, or protocols, so that they can work together
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What is a peer-to-peer network?
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Any network without a central file server and in which all computers in the network have access to the public files located on all other workstations.
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What is a client?
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A computer that is designed to request information from a server.
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What is designed to connect a group of computers in close proximity to each other such as in an office building, a school, or a home?
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Local area network
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What spans a large geographic area, such as a state, province, or country?
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Wide area network
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What is a large computer network usually spanning a city?
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Metropolitan area network
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What runs a network, steering information between computers and managing security and users?
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Network operating system
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What occurs when the sending computer divides a message into a number of efficiently sized units called packets, each of which contains the address of the destination computer?
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Packet-switching
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What is a router?
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An intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination
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What is network topology?
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Refers to the geometric arrangement of the actual physical organization of the computers and other network devices) in a network
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What is a client/server network?
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A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients.
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What is interoperability?
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The capability of two or more computer systems to share data and resources, even though they are made by different manufacturers.
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What is a protocol?
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A standard that specifies the format of data as well as the rules to be followed during transmission.
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Which of the following represents the bus topology?
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All devices are connected to a central cable or backbone.
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What allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network?
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FTP- file transfer protocol
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What is TCP/IP's own messaging system for email?
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Simple mail transfer protocol (SMTP)
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What allows web browsers and servers to send and receive web pages?
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Hypertext transfer protocol (HTTP)
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What refers to a type of cable composed of four (or more) copper wires twisted around each other within a plastic sheath? What refers to a type of cable composed of four (or more) copper wires twisted around each other within a plastic sheath?
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Twisted-pair wiring
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Which of the following represents the TCP/IP four-layer reference model?
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Application, transport, Internet, network interfaces
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How many layers does the OSI model contain?
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Seven
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What is a virtual private network?
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A way to use the public telecommunication infrastructure (e.g., Internet) to provide secure access to an organization's network.
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What is a value-added network?
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A private network, provided by a third party, for exchanging information through a high capacity connection.
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Which of the following refers to terms used to describe transmission speeds?
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All of the above, Hertz, Baud, Bandwidth
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What is the difference between the highest and the lowest frequencies that can be transmitted on a single medium, and it is a measure of the medium's capacity?
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Bandwidth
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What is the typical transmission speed for fiber-optic cable?
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100 Gbps
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Which of the following represents Gbps?
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Billion bits per second
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What refers to high speed Internet connections transmitting data at speeds greater than 200Kbps, compared to the 56kbps maximum offered by traditional dial-up connections?
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Broadband
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What combines the functions of a cellular phone and a PDA in a single device?
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Smartphone
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Content providers are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information.
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True.
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What is an ISP?
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A company that provides individuals and other companies access to the Internet along with additional related services, such as website building
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Which of the following offers an extensive array of unique services such as its own version of a web browser?
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Online service provider (OSP)
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What allows subscribers to connect to a server at designated hotspots or access points using a wireless connection?
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Wireless Internet service provider (WISP)
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What is a company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers?
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Application service provider (ASP)
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What defines the specific responsibilities of the service provider and sets the customer expectations?
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Service level agreement
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Which of the following is not a common ISP service?
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Real simple syndication
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Which company uses the extranet for its suppliers so they can view detailed product information?
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Walmart
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What is a web site in which items are posted on a regular basis and displayed in reverse chronological order?
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Blog
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What is the distribution of audio or video files over the internet to play on mobile devices and personal computers?
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Podcasting
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What is a set of methods aimed at improving the ranking of a website in search engine listings?
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SEO
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What is viral marketing?
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A technique that induces websites or users to pass on a marketing message to other websites or users
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What is mass customization?
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The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications
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What is an electronic check?
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A mechanism for sending a payment from a checking or savings account.
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Microwave transmitters are commonly used to transmit radio signals over great distances.
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True
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A geographic information system (GIS) is designed to work with information that can be shown on a map.
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True
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A wireless fidelity "wifi" is a means of linking computers using bluetooth signals.
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False
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WiMAX or wireless Interoperability for Microwave Access, is a telecommunications technology aimed at providing wireless data over short distances in a variety of ways.
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False
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Radio Frequency Identification (RFID) technologies use active or passive tags in the form of chips or smart labels that can store unique identifiers and relay this information to electronic readers.
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True
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Bluetooth is a telecommunications industry specification that describes how telephones and computers can be easily interconnected using a long-range wireless connection.
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False
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A communications satellite is a big microwave repeater in the sky; it contains one or more transponders that listen to a particular portion of the electromagnetic spectrum, amplifying incoming signals, and retransmitting them back to earth.
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True
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What is a global positioning system?
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A device that determines current latitude, longitude, speed, and direction of movement.
