IS Chapter 11 TB – Flashcards
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t/f A decision can be said to have improved if it can be made more quickly
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True
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t/f In high-velocity automated decision making, humans are eliminated from the decision chain
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true
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t/f DSS primarily address structured problems
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false
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t/f Business intelligence and analytics are products defined by software vendors
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true
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t/f What-if analysis works forward from known or assumed conditions
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true
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t/f Executive support systems focus on using parameterized reports and data mining to analyze large pools of data in major corporate systems
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false
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t/f GDSS are designed to display data in the form of digitized maps
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false
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t/f Web-based tools for videoconferencing and electronic meetings are the primary tools for GDSS
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false
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t/f Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization
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true
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t/f Case-based reasoning describes a particular phenomenon or process linguistically and then represents that description in a small number of flexible rules
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false
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t/f CBR is used in diagnostic systems in medicine
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true
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t/f Fuzzy logic is used to express relationships very generally
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true
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t/f Unlike genetic algorithms, neural networks are not suited to finding patterns and relationships in massive amounts of data
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false
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t/f Because genetic algorithms produce generalized solutions, they are best used as aids or guides to human decision makers instead of substitutes for them
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false
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t/f Genetic algorithms are used for generating solutions to problems that are too large and complex for human beings to analyze on their own
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true
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t/f Shopping bots are a form of intelligent agent
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true
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t/f Knowledge can reside in e-mail, voice mail, graphics, and unstructured documents as well as structured documents
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true
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t/f Enterprise-wide knowledge management systems deal with structured and semistructured knowledge, while other systems are used for unstructured knowledge
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false
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t/f Structured knowledge includes just that information that exists in formal documents and rules.
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true
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t/f Knowledge network systems seek to turn unstructured knowledge of some employees into explicit knowledge that can be stored or accessed by other individuals
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true
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Neural network applications in medicine, science, and business address problems in all of the following except: A) pattern classification. B) prediction. C) control and optimization. D) generalization
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d
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Which of the following is a key problem in managing knowledge? A) Classifying knowledge B) Storing knowledge C) Distributing knowledge D) Locating knowledge
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a
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According to your reading of the text, Procter & Gamble's use of intelligent agent technology in its supply chain illustrates the use of information systems to implement which of the four generic business strategies A) Low-cost leadership B) Product differentiation C) Focus on market niche D) Strengthen customer and supplier intimacy
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a
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Why does improving a small, routine decision have business value for a company? A) A small decision may have a great economic impact on the company. B) Even a routine decision may have a "ripple" effect through a corporation. C) A small decision has business value when added with all the other small decisions made in the company. D) Small, routine decisions typically do not have any business value for a company
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c
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Where there is no well-understood or agreed-on procedure for making a decision, it is said to be: A) undocumented. B) unstructured. C) documented. D) semistructured
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b
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The type of decision that can be made by following a definite procedure is called a(n) ________ decision. A) structured B) unstructured C) semistructured D) procedural
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a
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Which types of decisions are more prevalent at lower organizational levels? A) Procedural decisions B) Unstructured decisions C) Structured decisions D) Semistructured decisions
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c
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________ decisions are most common at higher levels of management. A) Semistructured B) Unstructured C) Structured D) Undocumented
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b
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Operational management typically makes which type of decisions? A) Semistructured B) Documented C) Structured D) Procedural
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c
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Deciding whether to introduce a new product line is an example of a(n): A) unstructured decision. B) semistructured decision. C) procedural decision. D) nonprocedural decision
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a
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Estimating the number of direct goods to reorder falls into which category of decision making? A) Structured B) Documented C) Unstructured D) Procedural
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a
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Which phase of decision making finds or recognizes a problem? A) Design B) Intelligence C) Choice D) Implementation
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b
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Simon's four different stages in decision making are, in order from first to last: A) identification, choice, design, and implementation. B) identification, design, choice, and finalization. C) intelligence, choice, design, and implementation. D) intelligence, design, choice, and implementation
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d
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Which dimension of quality means that a decision should reflect a rational process? A) Comprehensiveness B) Accuracy C) Fairness D) Coherence
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d
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Which dimension of quality means that a decision faithfully reflects the concerns and interests of affected parties? A) Due process B) Justice C) Fairness D) Coherence
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c
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You are answering phones for a local utilities provider and are speaking with an extremely angry customer. Because your company manual advises employees to transfer hostile calls to a superior, you do this. What quality dimension of decisions does your action reflect? A) Due process B) Justice C) Fairness D) Accuracy
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a
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Which of the following is not an element of the business intelligence environment? A) User interface B) Executive users C) Platform D) Business analytics toolset
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b
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All of the following are analytic functionalities that BI systems deliver except: A) user interface. B) ad hoc queries. C) dashboards. D) production reports
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a
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Which of the following would be a typical production report for an organization's financial division? A) Variability of sales by region and time B) Projected income C) Supplier information D) Cash flow
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d
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In a parameterized report, users can: A) drill down to more finely grained information. B) create their own reports based on custom queries. C) view overall firm performance data. D) view data according to different dimensions of the data
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d
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Which of the following BI functionalities would you use to assess how customers would respond to a price change in your product? A) Paramaterized reports B) Predictive analytics C) Ad hoc queries D) Production reports
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b
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All of the following are dimensions of firm performance that are measured in the balanced scorecard method except: A) resources. B) business process. C) customer. D) learning and growth
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a
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Why is the balanced scorecard method said to be "balanced"? A) It uses measurable dimensions for assessing performance. B) It measures performance of more than just financial systems. C) It assesses both the internally focused and externally focused business processes. D) It measures performance along all major divisions of a firm, from production and manufacturing to human resources
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b
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What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or more factors? A) Mathematical B) Sensitivity analysis C) Goal seeking D) Forecasting
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b
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Backward sensitivity analysis software is used for: A) supply chain optimization. B) historical what-if analysis. C) goal seeking. D) reverse forecasting
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c
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Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? A) GIS B) DSS C) GSS D) TPS
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a
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GDSS are designed to: A) allow meeting attendees to share their thoughts in real time with their peers. B) manage knowledge using a global perspective. C) enable collaboration among geographically dispersed participants. D) implement structured methods for organizing and evaluation ideas.
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d
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A KPI is: A) an industry standard for measuring performance along a given dimension. B) a measure proposed by senior management. C) an alternative to the balanced scorecard method. D) an analytic technique for measuring financial performance
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b
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You are the CEO of a national shoe store and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations? A) Pivot tables B) Intelligent agent C) CBR D) Location analytics
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b
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You are developing a customer recommendation system for a department store's e-commerce site. Which of the following tools will provide the most accurate recommendations? A) Genetic algorithms B) Fuzzy logic C) Location analytics D) Big data analytics
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d
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Expert systems: A) solve problems too difficult for human experts. B) are based on DO WHILE rules. C) work in very limited domains. D) share characteristics with mainframe computing
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c
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Expert systems model human knowledge as a set of rules that collectively are called the: A) knowledge base. B) knowledge database. C) inference engine. D) inference base
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a
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An inference engine is: A) a data mining strategy used by intelligent agents. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy used to search through the rule base in an expert system.
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d
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Virtually all successful expert systems deal with problems of: A) associative data. B) classification. C) logic and control. D) unstructured decision-making
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b
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________ are designed to have a generalized capability to learn. A) Knowledge-based systems B) Neural networks C) Fuzzy logic systems D) Expert systems
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b
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________ are intelligent techniques that parallel some aspects of the processing patterns of the biological brain. A) Neural networks B) Genetic algorithms C) CBR systems D) Fuzzy logic systems
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a
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Genetic algorithms: A) represent knowledge as groups of characteristics. B) are software programs that work in the background to carry out specific, repetitive tasks. C) develop solutions to particular problems using techniques such as mutation, crossover, and selection. D) "learn" patterns from large quantities of data by sifting through data
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c
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To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management, a firm would most likely use: A) CAD systems. B) genetic algorithms. C) fuzzy logic systems. D) intelligent agents.
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d
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Expertise and experience of organizational members that has not been formally documented best describes: A) wisdom. B) information. C) data. D) tacit knowledge
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d
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What are the two major types of knowledge management systems? A) Management information systems and decision support systems B) Enterprise-wide knowledge management systems and knowledge work systems C) Enterprise systems and knowledge management systems D) Expert systems and knowledge work systems
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b
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________ systems help organizations manage both structured and semistructured knowledge. A) Digital asset management B) Knowledge network C) Enterprise content management D) Knowledge work
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c
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In order to search for and retrieve knowledge objects in an enterprise content management system, the objects themselves must be: A) tagged with a classification. B) linked to their original sources. C) organized into relevant directories. D) referenced by appropriate indices
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a
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Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes: A) knowledge work systems. B) employee relationship systems. C) employee management systems. D) learning management systems.
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d
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________ help media firms store and manage unstructured digital data such as photographs, images, videos, and audio files. A) Digital asset management systems B) Knowledge networks C) LMS D) CAD
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a
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________ are an essential component of a knowledge work system. A) Computer-aided design tools B) Three-dimensional modeling tools C) Tagging and classification tools D) Links to external knowledge bases
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d
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Which of the following would not be classified as a knowledge work system? A) Computer-aided design B) 3D visualization system C) Investment workstations D) Digital asset management system
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d
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CAD workstations: A) provide design engineers with precise, three-dimensional representations of their models. B) provide an important source of expertise for organizations. C) allow groups to work together on documents. D) are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management
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a
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Virtual reality applications for the Web use a standard called: A) CAD. B) VRML. C) VML. D) TCP/IP.
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b
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Virtual reality systems: A) provide design engineers with precise, three-dimensional representations of their models. B) provide an important source of expertise for organizations. C) allow groups to work together on documents. D) provide simulations of walking through or manipulating a three-dimensional model or programmed real-world environment
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d
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________ is a management methodology that translates a firm's goals into operational targets. A) BPM B) KPI C) Balanced scorecard D) OLAP
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a
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t/f Folksonomies are user-created taxonomies
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true
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________ help users gain information from large amounts of geographically linked data. A) Data visualization tools B) GIS C) GDSS D) Location analytics tools
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d
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A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format. A) pivot B) drill-down C) ad hoc D) multi-tier
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a
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t/f Dashboards and scorecards are visual interfaces used to make firm information easier to review quickly
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true
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A(n) ________ capability allows users to view more detailed views of data. A) ad hoc B) drill-down C) query and reporting D) metrics
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b
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________ intelligence technology consists of computer-based systems that attempt to emulate human behavior and thought patterns. A) Neural B) Genetic C) Fuzzy D) Artificial
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d
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Decision making is enhanced by a diverse group of ________, such as data mining and fuzzy logic. A) intelligent techniques B) expert systems C) DSS D) intelligent models
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a
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In ________, descriptions of past experiences of human specialists, represented as cases, are stored in a database for later retrieval when the user encounters a new case with similar parameters. A) expert systems B) DSS C) CBR D) intelligence networks
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c
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Which of the following types of business intelligence user is considered a power user? A) IT developers B) Business analysts C) Operational employees D) Senior managers
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b
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t/f Knowledge network systems are also known as knowledge work systems
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false
