IS 290 Cronk Test 4 – Flashcards
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What is the exact pattern of a consumer's navigation through a site?
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clickstream data
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Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
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personalization
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What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
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reintermediation
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What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
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paradigm shift
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Ecommerce?
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buying and selling of goods or service online
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Ebusiness?
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ecommerce and all activities related to internal and external business operations
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Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?
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waste or recycling industry
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What category of website metrics does stickiness, or visit duration time, belong to?
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visit metric
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Universities were among some of the first users of the Internet. What was the Internet first called?
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ARPANET
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What does digital Darwinism imply?
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organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
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At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
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being able to work with HTML; understanding that he must create a unique domain name for each client; understanding the World Wide Web and how hyperlinks work
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Which of the below statements is correct?
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just putting up a website does not create an ebusiness
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Which of the following began as an essential emergency military communications system operated by the US Dept. of Defense Advanced Research Project Agency (DARPA)?
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Internet
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What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?
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cybermediation
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What allows users to access the WWW?
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web browser
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All of the following are types of website visitors except...?
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usability visitor
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Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?
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hit metric
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Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
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personalization
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Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called?
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cookie
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Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?
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sustaining technology
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What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
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information richness
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Companies use ________ as marketing communication channels, discussing everything from corporate strategies to detailed product overviews?
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podcasting
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What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
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taxonomy
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What converts an audio broadcast for use by a digital music player?
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podcasting
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What is another name for an eshop?
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estore or etailer
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Which of the following is a challenge facing an ebusiness?
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managing consumer trust
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Which type of ebusiness model is Amazon using?
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pure-play
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Internet marketers must develop ______ _____to build strong relationships with customers to ensure loyalty?
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consumer trust
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What is the primary business advantage of using email?
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providing the ability to inform and communicate with many people simultaneously, immediately, and with ease
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Which category below represents the three common forms of business operations, brick-and-mortar, click-and-mortar, and pure play?
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B2C
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What is the difference between a B2C and a C2B?
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B2C focuses on business to consumers and C2B focuses on consumers to business
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What is the diference between a business model and an ebusiness model?
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a business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet
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Many believe that US tax policy should provide a level playing field for traditional retail businesses, mail-order companies, and online merchants. What form of ebusiness challenge is this statement referring to?
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adhering to taxation rules
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What are the 4 challenges facing ebusinesses outlined in the text?
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identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
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What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
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ebusiness model
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Which type of ebusiness model is Barnes and Noble using?
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click-and-mortar
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Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?
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some online companies have to charge sales tax
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Which of the following is not considered an advantage of a content management system?
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content management systems increase order entry speed
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All of the following are forms of ebusiness except...?
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subscription fee
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What is a service that enables instant or real-time communication between people?
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URL
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As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?
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webinar
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What is the practice of expanding your business and social contacts by constructing a personal network?
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social networking
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What is a website or web application that uses content from more than one source to create a completely new product or service?
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mashup
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A company's internal wiki can be a great tool for all of the following except...?
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building software applications
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eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called a...?
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reputation system
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Cell phone manufactures often refer to their products as mobile devices. Which of the below would not be included in the folksonomy for a cell phone?
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technology platform
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What is a potential problem or impact of technology dependence?
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outages create potentially great havoc for people, businesses, and educational institutions that rely heavily on technology; many have a need to be continuously connected for every activity, which potentially eliminates crucial in-person social skills and could stunt psychological growth; how do people or businesses function if the connection is down?
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What are the 2 categories that include intellectual and knowledge-based assets?
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explicit and tacit knowledge
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How would you categorize mobile entertainment, mobile sales, mobile ticketing, and mobile banking?
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mobile business; mcommerce; mbusiness
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What statement below describes Web 3.0's feature that ensures the "integration of legacy devices"?
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the ability to use current devices such as iPhones and laptops as credit cards or tickets
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Using the collective power of a community to identify and classify content significantly _______ content categorization costs?
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lowers
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Asynchronous communication?
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communication that does not occur at the same time
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Synchronous communication?
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communication that occurs at the same time
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A social bookmarking site is dedicated to providing all of the following except...?
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to reconnect with colleagues for business progress
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What is the term that is similar to taxonomy except that crowd-sourcing determines the tag or keyword-based classification system?
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folksonomy
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What is the type of knowledge that is contained in people's heads?
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tacit knowledge
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What does RSS stand for?
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Real Simple Syndication
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Ebusiness was characterized by a few companies or users posting content for the masses. What characterized Business 2.0?
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the masses posting content for the masses
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Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as...?
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subject matter expert; reader; editor
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How would a company like Flickr use social tagging on its website?
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by allowing users to upload images and tag the images with their own key words
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What is a component of Web 3.0 that describes things in a way that computers can understand?
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semantic web
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What is a locally stored URL or the address of a file or Internet page saved as a shortcut?
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website bookmark
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What company monitors the operation of its vending machines via wireless technology?
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Dr. Pepper/Seven Up Inc
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What refers to any type of electrical or electronic operation that is accomplished without the use of a 'hard-wired' connection?
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wireless
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What technology uses radio waves rather than wires to transmit information across a local area network?
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wireless local area network
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What technology enables wireless networks to extend as far as 30 miles and transfer information, voice, and video at faster speeds than cable?
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WiMAX wireless broadband
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Which of the following is the most uncommon reason why companies outsource?
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better manage the costs of internal processes
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What are the 3 primary variables (or triple constraints) in any project?
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time, cost, scope
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All of the following are challenges of outsourcing except...?
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reduced frustration and expense related to hiring and retaining employees in an exceptionally tight job market
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What is a project deliverable?
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any measurable, tangible, verifiable outcome, result, or item that is produced to complete a project or part of a project
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Which of the following is an outsourcing challenge caused by contract length?
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problems in foreseeing future issues; difficulties in getting out of a contract; problems in reforming an internal IT department
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What is an arrangement by which one organization provides a service or services for another organization that chooses not to perform them in-house?
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outsourcing
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Which of the following is the most common function outsourced?
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MIS
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What is a project management office (PMO)?
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an internal department that oversees all organizational projects
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What is it called when a company uses organizations from developing countries to write code and develop systems?
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offshore outsourcing
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Which of the following are the influential driver(s) affecting the growth of outsourcing markets?
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industry changes; rapid growth; core competencies
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Which of the following is the primary reason why companies outsource?
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tap outside sources of expertise
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What is a project milestone?
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a key date by which a certain group of activities must be performed
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Which of the following is a benefit an organization can receive from outsourcing?
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increased technical abilities; financial savings; market agility
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Which of the following is the least common function outsourced?
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human resources
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What is the number 1 reason that IT projects fall behind schedule or fail?
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poor planning or poor project management
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What is the ability to purchase goods and services through a wireless Internet-enabled device?
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mobile commerce
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What is the practice of buying a domain name and not using the web page but waiting to profit from the trademark?
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domain 0r cyber squatting
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Which of the following is not one of the primary information technology areas on which organizations are focusing?
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database
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What uses active or passive tags in the form of chips or smart labels?
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radio frequency identification
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What is a technique for identifying and tracking assets and individuals via technologies such as RFID and smart cards?
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electronic tagging
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Core business relationships and models are dramatically changing, including shifts from which of the following?
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the value in material things to the value of knowledge and intelligence; mass customization to mass production; customer-centricity to product-centricity
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Which of the following is one of the 21st century organizational trends on the business side?
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uncertainty in terms of future business scenarios and economic outlooks; focus on improved business resiliency via the application of enhanced security; emphasis on strategic analysis for cost reduction and productivity enhancement
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Which of the following was the original design for the Internet?
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document exchange; email; display of static content
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What is the blending of computers and wireless telecommunications technologies with the goal of efficiently conveying information over vast networks to improve business operations?
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telematics
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Which of the following is a reason why businesses want to have the appropriate levels of authentication, access control, and encryption?
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individuals cannot understand or alter information while in transit; only authorized individuals can access applications for which they are entitled; only authorized individuals can gain access to the network
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Which of the following is a benefit a business can receive by deploying the latest in security technology?
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fewer disruptions to organizational systems; increased productivity of employees; greater advances in administration
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Which company was the victim of a distributed denial-of-service attack that forced the company to close operations and eventually transfer over 2,500 customers to a rival organization?
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CloudNine Communication
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Where is the position of IT infrastructure within the organization?
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bottom
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Which of the following is one of the new series of business success factors and challenges that are helping to determine marketplace winners and losers?
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organization agility; instantaneous business response; a focus on core competencies and processes
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What ensures all systems are functioning correctly and providing accurate information?
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reliability
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What is a separate and fully equipped facility where the company can move immediately after a disaster and resume business
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hot site
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What measures how quickly a system performs a certain process or transaction in terms of efficiency IT metrics of both speed and throughput?
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performance
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What determines the future environmental infrastructure requirements to ensure high-quality system performance?
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capacity planning
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What is recovery?
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the ability to get a system up and running in the event of a system crash; the ability to get a system up and running in the event of a system failure; restoring the information backup
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What does the disaster recovery cost curve chart?
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the cost to the organization of recovering from a disaster over time; the cost to the organization of the unavailability of technology; the cost to the organization of the unavailability of information
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Which of the following is a type of backup/recovery media?
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tape; disk; DVD
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What includes the hardware, software, and telecommunications equipment that, when combine, provide the underlying foundation to support the organization's goals?
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agile MIS infrastructure
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What is a backup?
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an exact copy of a system's information
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What is a failover?
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a backup operational mode in which the functions of a computer component (such as a processor, server, network, or database) is assumed by secondary system components when the primary component becomes unavailable through either failure or scheduled down time
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What type of backup strategy would you recommend to an organization that deals with large volumes of critical information?
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hourly
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What is a detailed process for recovering information or an IT system in the event of a catastrophic disaster such as a fire or flood?
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disaster recovery plan
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What addresses the time frames when systems can be accessed by employees, customers, and partners?
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availability
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What type of backup strategy would you recommend to an organization that deals with small amounts of noncritical information?
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weekly
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What is the ability to present the resources of a single computer as if it is a collection of separate computers, each with its own virtual CPUs, network interfaces, storage, and operating system?
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system virtualization
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Which of the following reflects Moore's Law?
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new generations of chips deliver double the processing power as the previous generation
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What is a business-driven IT architectural approach that supports organizational computing needs with utility-based computing concepts?
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service oriented architecture
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Which of the following is not part of a typical SOA solution?
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decrease people productivity with better business integration
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What are the key technical concepts of SOA?
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services, interoperability, loose coupling
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What enables organizations to optimize computing and data resources, pool them for large capacity workloads, share them across networks, and enable collaboration?
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grid computing
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What is a model of software deployment, where an application is licensed for use as a service, provided to customers on-demand?
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software as a service
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What is an aggregation of geographically dispersed computing, storage, and network resources, coordinated to deliver improved performance, higher quality of service, better utilization, and easier access to data?
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grid computing
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Which of the following is not an additional benefit of virtualization?
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ease of use for customer relationship management systems
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What is a SOA service?
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a simple business task
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What refers to resources and applications hosted remotely as a shared service over the Internet?
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cloud computing
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Which company has an employee's spouse load file-sharing software onto a company laptop creating a security hole that appears to have compromised the names and Social Security numbers of 17,000 current and former employees?
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Pfizer
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What is the name of the highly publicized survey administered by the Institute for Citizen-Centered Services and the Institute for Public Administration in Canada?
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Citizens First
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What are transborder data flows?
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occur when business data flows across international boundaries over the telecommunications networks for global information systems
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Which of the following is not a cultural business challenge?
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differences in architectures
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What refers to the effects of geography on the economic realities of international business activities?
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geoeconomic
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What are the factors included in the global customer's category of global IT business drivers?
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customers who travel anywhere or companies with global operations and global IT systems help provided fast, convenient, homogeneous service
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What is a process improvement approach that contains 22 process areas created by a group from government, Industry, and Carnegie Mellon's Software Engineering Institute?
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Capability Maturity Model Integration Method
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What are the four global IT business management areas critical to running multinational companies?
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business strategies, enterprise architectures, information issues, systems development
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Which of the following is a question a company should ask when creating a global website?
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Will the site require new navigational logic to accommodate cultural preference?; Will content be translated?; Which country will the server be located in to support local user needs?
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What is the act of conforming, acquiescing, or yielding?
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compliance
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What are the 4 global IT business drivers that should be included in all global business strategies?
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global customers, products, operations and resources, and collaberation
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Which of the following industries has technology changed the way business is performed?
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travel; education; training
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What key questions about IT governance anser?
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What key metrics management requires?
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What are the 3 primary challenges facing global businesses?
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cultural; political; geoeconomic
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Which state recognizes an individual's right to privacy?
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California
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Which of the following is not a potential business impact from people in developed countries living longer?
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the cost of health care will decrease
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What does 50% of what a student learns about innovative technology in their freshman year of college become by their senior year?
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obsolete; taken for granted; revised
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What is any paper that is optimized for any type of digital printing?
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digital paper
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Why is the global economy becoming more integrated?
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the Internet; international outsourcing; relaxed borders in the EU
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What is trend analysis?
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a trend is examined to identify its nature, causes, speed of development, and potential impacts
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Which trend has the following potential business impact: The time to get products and services to market is being shortened by technology?
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pace of technological innovation is increasing
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Which of the following is one of the primary reasons for the increase in Internet use?
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connectivity technology
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All of the following jobs will be increasingly performed by robots, except...?
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jobs performed by scientists, engineers, and technicians
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All of the following are countries expected to have the largest increases in population between 2000 and 2050, except...?
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India
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What is historical analysis?
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events are studied to anticipate the outcome of current developments
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All of the following are scientific methods organizations use to anticipate, forecast, and asses the future, except...?
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trend simulation
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On average, how many years longer does each generation live than the previous in the US?
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three
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What kind of society is being created by the growth in information industries?
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knowledge-dependent global society
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Which of the following is a potential business impact from teleliving?
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will take over routine tasks such as writing a letter, retrieving a file, and making a phone call
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What is trend monitoring?
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trends viewed as particularly important in a specific community, industry, or sector are carefully monitored, watched and reported to key decision makers
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What is trend monitoring?
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trends viewed as particularly important in a specific community, industry, or sector are carefully monitored, watched and reported to key decision makers
