IS 290 – Flashcard
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Which of the following activities does a CIO perform?
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All of these
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Broad functions of a CIO include all of the following except:
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Building and maintaining strong customer processes.
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Which issue concerns CIOs the most?
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Enhancing customer satisfaction
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Who is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization's information technology?
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CTO
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Who is responsible for ensuring the security of IT systems and developing strategies and IT safeguards against attacks from hackers and viruses? .
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CSO
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What is intangible creative work that is embodied in physical form?
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Intellectual property
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What gives a person the legal right to use copyrighted material in certain situations?
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fair use doctrine
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What are the principles and standards that guide our behavior toward other people?
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Ethics
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What is a broad term encompassing the protection of information from accidental or intentional misuse by persons inside or outside an organization?
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Information security
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What first-ever national appointment was made by President Barack Obama?
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National Chief Technology Officer
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What gives a person the legal right to use copyrighted material in certain situations?
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Fair use doctrine
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The old business axiom "time is money" needs to be updated to more accurately reflect the crucial interdependence between IT and business processes. What is the recommended new phrase?
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Uptime is money.
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According to Infonetics research, what is the leading cause of downtime?
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Software failure followed by human error.
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Which of the following is one of the four categories of costs associated with downtime?
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All of these
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Trina Hauger works for Johnson Electric as a corporate lawyer, and part of her duties are to ensure the ethical and legal use of information within the company. Which of the following represents Trina's role at Johnson Electric?
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Chief Privacy Officer (CPO).
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Jeremy Bridges is an executive for Green Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jeremy's role within the company?
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Chief Security Officer (CSO).
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Which role within a company is responsible for overseeing all uses of MIS and ensuring that MIS strategy aligns with business goals and objectives?
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Chief information officer (CIO).
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Job titles, roles, and responsibilities do not differ from organization to organization.
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False
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It is the responsibility of the CIO to ensure effective communications between business and IT personnel.
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True
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Ethics are the laws that guide our behavior toward other people.
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False
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Which of the following provides an example of information?
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What is my worst selling product?
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Which of the following provides an example of data?
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Who is customer number 12345XX?
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Which of the below is the key term that defines the confirmation or validation of an event or object?
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Fact
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Which of the following is included as one of Friedman's 10 forces that flattened the world?
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Wireless technology
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What is data converted into a meaningful and useful context?
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Information
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How are the majority of companies today typically organized?
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By departments or functional areas
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How does the text recommend that a company operate if it wants to be successful in the information age?
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Interdependently between departments
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Which of the following is typically performed by the sales or marketing department?
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Maintain transactional data.
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Information technology can enable departments to more efficiently and effectively perform their core _____________.
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Business operations
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The department within a company that records, measures, and reports monetary transactions is called _______________.
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Accounting
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The department within a company that performs the function of selling goods or services is called _______________:
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Sales
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Which of the following represents the relationship between functional areas in a business?
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Interdependent
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Which of the following statements is true?
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IT enables business success and innovation.
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What is the name of a company's internal MIS department?
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All of these
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Shelby Black runs a successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering?
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Feedback
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What is a way of monitoring the entire system in a company, by viewing the multiple inputs being processed to produce outputs?
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Systems thinking.
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Feedback is information that returns to its original transmitter and modifies the transmitter's actions. What would the original transmitter include?
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Input, Transform, Output.
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A system is a collection of parts that link to achieve a common purpose. Systems thinking is a way of monitoring ________________.
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the entire system
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Consider a washing machine as a system. Which of the following represents the inputs?
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The dirty clothes, water, and detergent.
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Consider a washing machine as a system. Which of the following represents the process?
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the wash and rinse cycle
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Consider a washing machine as a system. Which of the following represents the outputs?
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the clean clothes
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Consider an oven as a system. Which of the following represents the input?
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the uncooked food
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Consider oven as a system. Which of the following represents the output?
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the cooked food
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Consider an oven as a system. Which of the following represents the process?
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The oven running at 350 degrees for 20 minutes
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Consider an oven as a system. Which of the following represents feedback?
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A light indicating that the oven has reached the preheated temperature.
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Consider a home theater system. Which of the following represents the outputs?
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Playing the movie, including the audio through the speakers and the video on the TV.
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Consider a home theater system. Which of the following represents the feedback?
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A message stating that the disk is dirty and cannot be played.
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Which of the following is not a typical way that a company would duplicate a competitive advantage?
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Carrying large product inventories.
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When a company is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ____________.
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Microsoft-Bing search engine.
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A business strategy achieves a specific set of goals, which include __________.
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Attracting new customers and developing new products or services.
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Updating business strategies is a continuous undertaking, as internal and external environments ________.
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rapidly change
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All of the following are common tools used in industry to analyze and develop competitive advantages, except:
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Competitive analysis model
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Greg Provenzo owns and runs a Blockbuster video store. Greg is implementing a drive-thru rental process that is the same as you would find at a fast-food restaurant. Customers can pick up and drop off their videos without leaving their cars. Greg's new system has become so popular that Videos Plus, a competitor down the street, is attempting to re-create Greg's video drive-thru rental process. Greg's system is an example of a _________.
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First-mover advantage.
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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?
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All of these
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Michael Porter defined the Five-Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?
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All of these
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Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
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Reducing buyer power with a loyalty program
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Which of the below represents a company in a supply chain?
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Supplier and customer.
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Shawn McGill is on the executive board for ABC Pharmaceuticals. The company produces the number-one-selling cancer-fighting drug on the market. Due to its incredible success, ABC pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC Pharmaceuticals using to increase its drug price?
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Supplier power
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How can a company reduce the threat of substitute products or services
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Offer additional value through wider product distribution.
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John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions, and many other electronic products. John and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic the product of a competitor that is attempting to sell a new product in a different industry. After performing a Porter's Five-Forces analysis, John determines that all of the forces are high in this new industry. What should John do?
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Not introduce the product. Because all five forces are strong, introducing the product would be a highly risky business strategy.
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Imagine you are creating a new product to sell in an up-and-coming market. Which of the below statements indicates that it would be difficult for you to enter this new market?
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The threat-of-new-entrants force is low in the up-and-coming market.
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Which of the following offers an example where Porter's five forces are mostly strong and competition is high?
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A dog-walking business.
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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's five-forces model. Which of the following represents supplier power in the music industry?
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Established record labels like EMI, Sony, and Universal.
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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five-forces model. Which of the following represents supplier power in the soft drink industry?
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Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five-forces model. Which of the following represents rivalry in the soft drink industry?
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Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.
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According to Porter's three generic strategies for entering a market, if you have a focused strategy what market should you target?
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A niche market.
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In the bookstore industry, some of today's businesses compete with different business strategies and cost strategies. Which of the following is using a broad market competitive scope along with a low cost strategy?
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Amazon.com.
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Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
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British Airways, Singapore Airlines, and Virgin Atlantic
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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________________.
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Cost advantage, product differentiation
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Which of the following is not considered a category within the primary value activities in a value chain analysis?
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Firm infrastructure.
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Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next-day shipping on any order over $50. Where in the value chain is Sandy adding value?
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The primary value activity outbound logistics
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MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by using MIS in a primary activity?
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Scottrade Corp. creating an online system for employees to track paychecks, benefits, the wellness-rewards program, and other employee benefit items.
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What percentage of total capital expenditures are some organizations spending on IT?
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50 percent
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Which country is ranked first in terms of egovernment effectiveness?
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Canada
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Which country is ranked first in terms of egovernment efficiency?
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United States
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Which of the following is not a type of efficiency IT metric?
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usability
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Which term is used to describe the ease with which people perform transactions and/or find information?
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usability
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What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?
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customer satisfaction
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What types of security must an organization offer its customers when it provides them with the ability to purchase products over the Internet?
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Encryption and SSL
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What are the measures called that are tied to business drivers?
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Key performance indicators
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On the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
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Upper right-hand corner
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Which of the following do customer effectiveness metrics typically focus on?
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All of these
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What do most companies measure to determine the success of their websites?
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traffic
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Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called?
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cookie
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What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business?
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banner ad
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Which of the following is a type of metric based on website data?
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all of these
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All of the following are types of website visitors except:
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usability visitor
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Which category of website metrics measures the number of times a particular web page has been viewed by visitors in a given time period?
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exposure metric
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What category of website metrics does stickiness, or visit duration time, belong to?
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Visit metric
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Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?
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hit metric
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Which of the following is not a typical CRM metric?
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Inventory metrics
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Which of the following is a type of SCM metric?
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all of these
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What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?
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CRM metric
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What is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action?
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balanced scorecard
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There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?
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Best practice is to track and analyze no more than seven (plus or minus two) metrics.
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The balanced scorecard was developed by Drs. Robert Kaplan of the Harvard Business School and David Norton. Which systems does the balanced scorecard measure?
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BPR and ERP
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What does supply chain management involve?
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The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability
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All of the following are part of the four basic components of supply chain management, except
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Supply chain customers
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Which of the following defines supply chain partners?
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The partners chosen to deliver finished products, raw materials, and services including pricing, delivery, and payment processes along with partner relationship monitoring metrics
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Which of the following defines supply chain operations?
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The schedule for production activities including testing, packaging, and preparation for delivery
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Which of the following defines supply chain logistics?
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The product delivery processes and elements including orders, warehouses, carriers, defective product returns, and invoicing
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Which of the following defines supply chain strategy?
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The strategy for managing all the resources required to meet customer demand for all products and services
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Wal-Mart and Procter & Gamble (P&G) implemented a tremendously successful SCM system. The system linked Wal-Mart's _____________ centers directly to P&G's _____________ centers.
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Distribution, manufacturing
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What can effective and efficient supply chain management systems enable an organization to accomplish?
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Increase its supplier power
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Which of the following is an organizational result from an effective and efficient supply chain management system?
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All of the above
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Charles Schwab recouped the cost of a multimillion-dollar system in less than two years. What type of system was it?
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Customer relationship management
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What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics?
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Customer relationship management
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What is CRM?
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Both a technology and a strategy
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Which of the following can a customer use to contact an organization?
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All of the above
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Which of the following is not a valid way that a CRM system can collect information?
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Customer's personal computer
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What is a business process?
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A standardized set of activities that accomplish a specific task, such as processing a customer's order
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What is business process reengineering?
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The analysis and redesign of workflow within and between enterprises
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What is the purpose of business process reengineering?
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To make all business processes the best-in-class
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Which company used BPR to change its industry by implementing a mobile claims process?
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Progressive Insurance
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What is the key word in ERP?
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Enterprise
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What is enterprise resource planning?
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Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise wide information on all business operations
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Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?
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CRM
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Which type of system did Saab implement to gain a competitive advantage?
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CRM
