IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 – Flashcards
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In Unica Marketing Operations; where are custom tabs created for the Project Details view? A. In the Project details view. B. Within the Project Summary Tab. C. Within a Project Request. D. In the project template.
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D. In the project template.
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How does a user customize the Unica Marketing Operations Workflow timeline view? A. Use Workflow timeline menu. B. Change the Workflow status to Edit and select View. C. Use the Layout link in the Workflow tab. D. User must have permission to customize a timeline view.
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C. Use the Layout link in the Workflow tab.
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When a Unica Marketing Operations Project Request is returned by a recipient, what actions can the user who created the request do? A. Cancel only B. Redraft or Cancel C. Ignore the returned request and create the Project. D. Redraft only
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B. Redraft or Cancel
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In Unica Marketing Operations, which business process is described as a structure that contains all the information related to developing and executing one or more related marketing deliverables or initiatives? A. Program B. Plan C. Project D. Request
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C. Project
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In Unica Marketing Operations, where does a user set their user interface so that it provides them with the ability to view and receive project information that is relevant only to them? A. Settings menu under Project. B. Options icon under Project. C. Main menu under Project. D. Project Summary tab.
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B. Options icon under Project.
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In a Unica Marketing Operations Workflow, what scheduling mode is used when a user establishes the schedule as the official schedule that is updated regularly? (This mode enables project managers to capture the official schedule) A. Baseline B. Current C. Up-to-date D. Initial
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C. Up-to-date
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What happens to a task when a user is editing the task in Unica Marketing Operations? A. Project status changes to Locked. B. Task cannot be viewed by other users. C. Task is locked, no other user can edit it. D. Task is locked to users except any user with permissions to edit the Task.
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D. Task is locked to users except any user with permissions to edit the Task.
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What is the name of the temporary state where Unica Marketing Operations Projects that are completed or cancelled can be re-activated by a user who has a rights to do so? (The user can then update the project information and then change the state back to its previous state "completed" or "cancelled".) A. Inactive B. In Reconciliation C. On Hold D. Pending
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B. In Reconciliation
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For Unica Marketing Operations Programs, where does a user find a list of all child projects for the program? (This list shows the name of the project, the name of the project owners, the project ID, the date and time when the last person updated the project, the target start and end dates and the project status) A. Summary tab B. Settings menu C. Global dashboard D. Attachments tab
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A. Summary tab
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In a Unica Marketing Operations Project Details view, what tab captures key metrics for a Project? (Metrics are helpful in determining how the Project is performing.) A. Analytics B. Tracking C. Summary D. Budget
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B. Tracking
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In Unica Marketing Operations, which reusable object is described as any electronically stored document that you may want to use or reference in a marketing program? A. Marketing object B. Digital assets C. Images D. Approvals
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B. Digital assets
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In Unica Marketing Operations, what information is used for management reports and analysis? (A customer can view this information type on the Tracking tab for plans, programs and projects.) A. Metrics B. Workflows C. Performance indicators D. Business data
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A. Metrics
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Throughout Unica Marketing Operations, there are standard and custom tabs, and each of these contain fields. Any fields that are required have a red, double asterisk (**) next to them. What happens if you do not complete these fields? A. Error Message displays B. Alert appears C. Default is used D. It is left blank with no error message.
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A. Error Message displays
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In order to set the Unica Marketing Operations basic, analysis, project options, tasks, and approval options, what menu do you go to in Unica Marketing Operations? A. Project Management menu B. Options menu C. Campaign menu D. Settings menu
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D. Settings menu
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In Unica Marketing Operations, what is the initial business process status for an object that has just been created? A. In Progress B. On Hold C. Open D. Not Started
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D. Not Started
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In Unica Marketing Operations, which business process is described as an activity that captures the objectives of a given business unit/area, for a given period of time (typically measured yearly or quarterly)? A. Program B. Plan C. Project D. Request
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B. Plan
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In Unica Marketing Operations, in what policy does an administrator set up function grants or blocks to identify what each type of user can or cannot do? A. Admin B. User C. Security D. Roles
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C. Security
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What Project tab in Unica Marketing Operations would a customer use to add and remove Project roles? A. Custom tab B. People C. Workflow D. Digital Assets
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B. People
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In Unica Marketing Operations, what type of budget planning is particularly useful if a plan has predictable expenses from year to year? A. Bottom up budget. B. Top down budget. C. Master budget. D. Cash budget.
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B. Top down budget.
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In Unica Marketing Operations, where does a user go to view the marketing object types for a Project? A. In the Workflow. B. In the Project Summary Tab. C. In the marketing object template. D. On the marketing object list page.
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D. On the marketing object list page
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In Unica Marketing Operations, what is/are the key capability/capabilities for Accounts? A. Define the hierarchy of accounts and subaccounts. B. Fund or allocate money to the account, at the beginning of a fiscal period. C. Track estimated and actual withdrawals from those accounts, by time period. D. All of the above.
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D. All of the above.
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In Unica Marketing Operations, where does a user - who has permission, go to view a Plan's status, Program areas, and security policy? A. Settings menu B. Attachments tab C. Summary tab D. Project home page
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C. Summary tab
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Which information types are contained in Unica Marketing Operations? A. Approvals and Workflow B. Digital Assets and Workflow C. Approvals and Digital Assets D. Approvals, Digital Assets and Workflow
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D. Approvals, Digital Assets and Workflow
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In a Unica Marketing Operations Project Workflow, how does a user organize Workflow tasks under a heading? A. Change the Task number. B. Create a stage. C. Edit dependent tasks under one heading. D. Create a group.
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B. Create a stage.
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In Unica Marketing Operations, a user can import and export grid data to what format? A. text (.txt) file B. HTML table C. Excel spreadsheet D. comma separated values (.csv) format
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D. comma separated values (.csv) format
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By default, what are the maximum number of attachments a user can add simultaneously in Unica Marketing Operations? A. 5 B. 1 C. Unlimited D. 10
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A. 5
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In Unica Marketing Operations, how are digital assets stored? A. In a library. B. In the Summary tab. C. In the Attachments tab. D. In the marketing_objects folder.
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D. In the marketing_objects folder.
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Where does a user connect the approval process to an Approval task in Unica Marketing Operations? A. People tab B. Summary tab C. Workflow tab D. Attachments tab
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C. Workflow tab
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What tool does Unica Marketing Operations provide to allow users to store all campaign- and project related data within the project? A. Excel spreadsheet B. Columns C. Grids D. Workflows
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C. Grids
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In Unica Marketing Operations, what is the communication that originates from Unica Marketing Operations and informs users about the change in status of a Unica Marketing Operations object? A. Messages B. Alerts C. Project Details view D. Error Message
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B. Alerts
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In Unica Marketing Operations, which collaboration tool is described as a structure, in a timeline or spreadsheet format, that manages the tasks and milestones of a Project? A. Matrix B. Approval C. Timeline D. Workflow
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D. Workflow
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In a Unica Marketing Operations Project Details view, what tab displays all modifications made to the Project or Request since its creation? A. Summary B. Tracking C. Analytics D. Budget
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C. Analytics
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In Unica Marketing Operations, how many templates can a customer have for digital assets? A. One B. Three C. Five D. Ten
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A. One
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In Unica Marketing Operations, a user can link to a Campaign only if: A. The user is an administrator. B. The user has both Unica Marketing Operations and Unica Campaign installed. C. The user has Campaign permissions. D. The user sets the Project to Linked status.
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B. The user has both Unica Marketing Operations and Unica Campaign installed.
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In Unica Marketing Operations, what is the main difference between a project team member and a reviewer roles? A. None B. Reviewers can only access Project information in the Summary tab. C. Reviewers do not have access to the Project. D. Reviewers cannot review any part of the project until permissions are granted.
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C. Reviewers do not have access to the Project.
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In Unica Marketing Operations, the ability to save and publish searches can only be done by whom? A. Project administrator. B. Plan administrator. C. System administrator. D. Unica administrator.
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D. Unica administrator.
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In Unica Marketing Operations, which user(s) can delete a Plan? A. Any user who has access to the Settings menu. B. Only the Plan creator. C. Plan creator and any user with permissions to do so. D. Plan creator and any person who creates a Program linked to the Plan.
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C. Plan creator and any user with permissions to do so.
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To what type of file can a user export information from Unica Marketing Operations for programs, projects, and project requests? A. Excel spreadsheet B. XML file C. HTML file D. Text file
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A. Excel spreadsheet
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In Unica Marketing Operations, how many "child" Projects can you link to a "parent" Project? A. Unlimited. B. Limit set by the Project owner. C. Maximum of 5 child projects. D. Maximum of 1 child project per user.
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A. Unlimited.
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In Unica Marketing Operations, where does a user create Roles for a Project and assign team members to the Role? A. In the Summary tab. B. From the Main menu. C. In the People tab. D. In the Settings menu.
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C. In the People tab.
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What is the overall hierarchy in Unica Marketing Operations for marketing activities? A. IBM_USER: Plans > Programs > Projects > Subprojects B. IBM_USER: Plans > Projects > Subprojects > Programs C. IBM_USER: Programs > Projects > Plans D. IBM_USER: Programs > Plans > Projects > Subprojects
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A. IBM_USER: Plans > Programs > Projects > Subprojects
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In Unica Marketing Operations, the Plan Budget Summary table provides an overview of the entire budget. What else does the summary display if there are allocations to child programs? A. Project Cost summary. B. Plan Cost summary. C. Subproject Cost summary. D. Program Cost summary.
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D. Program Cost summary.
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How does a user anchor a Unica Marketing Operations Workflow task date? A. Select the task and select Anchored from the pull down menu. B. Double-click on the date and select Anchored. C. Change the date status by changing the date display to bold font. D. Change the Workflow status to Edit and select Anchored.
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A. Select the task and select Anchored from the pull down menu.
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In Unica Marketing Operations, how does a user change the access level for a Project Participant (or Member)? A. The access level can only be set once and not changed when any Plan, Program or Project is active. B. Edit the access level in the Workflow. C. Go to the People Tab and click the Change Member Participation Level icon. D. Go to the Summary Tab and select the Change Member Participation Level icon.
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C. Go to the People Tab and click the Change Member Participation Level icon.
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In Unica Marketing Operations, which business process is described as being similar to a work order, or a request for a staff member to do work according to a specification? A. Program Request B. Project Request C. Plan Request D. Workflow Request
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B. Project Request
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In Unica Marketing Operations, which business process is described as a marketing activity and it is typically comprised of multiple related marketing deliverables or initiatives? A. Program B. Plan C. Project D. Request
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A. Program
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The Unica Marketing Operations user interface generates what type of view for many of the Unica Marketing Operations objects, such as projects, budgets, approvals, etc.? A. List B. Grid C. Workflow D. Excel worksheet
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A. List
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In Unica Marketing Operations, when a Project is created through a Project Request, who is the owner of the Project? A. Person accepting the Project Request. B. Person who sent the Project Request. C. Project Team Manager. D. Person who approves the Project Request.
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A. Person accepting the Project Request.
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In Unica Marketing Operations, when a Plan owner deletes a plan, what does the owner need to do prior to deleting the plan? A. Delink any Programs linked to the Plan. B. Lockout all users from accessing the Plan. C. Change the Plan status. D. Request a Plan delete to the administrator.
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A. Delink any Programs linked to the Plan.
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By default, Unica Marketing Operations provides four reports and six dashboard components. The Unica Marketing Operations reports package provides additional example reports and dashboard report components created in what application? A. SAP Business Objects Enterprise B. SQL Server Reporting Service (SSRS) C. Java Reporting tool D. IBM Cognos BI
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D. IBM Cognos BI
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In Unica Marketing Operations, how does a user define all of the target and control cells for a campaign and assigned offers? A. Workflow B. Target Cell Spreadsheet C. Campaign grid D. Summary tab
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B. Target Cell Spreadsheet
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In Unica Marketing Operations, a Project team member can view and edit Project information based on what? A. Their status. B. Their location. C. Their role. D. Their project involvement.
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C. Their role.
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In Unica Marketing Operations, which of the following is a requirement for linked Programs and Plans? A. Must have the same owner. B. Must have the same security policy. C. Must have the same status. D. Must have the same effective date.
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B. Must have the same security policy.
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In Unica Marketing Operations, a user can generate single-object reports, such as Revision History or Approval Responses. Where are these reports available for Projects, Programs and Plans? A. Workflow tab B. Summary tab C. Custom tab D. Analysis tab
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D. Analysis tab
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In Unica Marketing Operations, when is a user not allowed to delete a marketing object, even if the user has permission to do so? A. If a Project or another marketing object is linked to it. B. If more than one user has permission to access the marketing object. C. The owner of the marketing object always has permission to delete it. D. Marketing objects can only be deleted by the system administrator.
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A. If a Project or another marketing object is linked to it.
