History of Graphic Design Ch. 9,10,11,12 – Flashcards

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The role of graphic design and graphic communications expanded during the industrial revolution due to three of the following factors. Which does NOT belong?
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Signage was needed to guide residents through the streets of fast-growing cities.
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Robert Thorne of England created a major category of type designs around 1803 called ______, roman faces whose contrast and weight were greatly increased by expanding the thickness of their heavy strokes.
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fat faces
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Type letterforms without serifs were given the name sans-serifs by _____ in 1832.
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Vincent Figgins
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The practical reason many wood-type posters included mixed styles of fonts was ____.
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The limited number of characters in each font.
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Ottar Megenthaler's Linotype machine of 1886 allowed the operator to compose an entire line of type by operating a keyboard that released ______ one at a time.
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Brass matrices
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The typestyle that conveys a bold, machine-like feeling through sellback rectangular serifs, an even weight throughout the letters, and short ascenders and descenders is called____.
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Egyptian typestyle
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______, the first person credited with producing a photographic image, was a lithographer by trade.
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Joseph Niépce
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Louis Dagurre's early daguerreotype print, "Paris Boulevard," shows an almost empty Paris street. The reason the street is empty is that Daguerre made the image _____.
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With a long exposure time, and moving subjects were not recorded.
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______ made photogenic drawings with light sensitive paper called photograms. He also developed the negative and positive process, which he called calotype, after the Greek kalos typos meaning "beautiful impression."
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William Henry Fox Talbot
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Perhaps best known for portraiture that revealed the inner being of this artist's subjects, _______ , whose work has been hailed by scientists, writers, and artists as a major contribution to images expressing the human condition, used the collodion process of photography for artistic applications after receiving a camera as a birthday preset.
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Julia Margaret Cameron
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Eadweard Muybridge, who helped settle a bet on the positioning of a galloping horse's legs, conducted experiments that became the basis for ______.
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Motion pictures
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A _______, invented by Stephen H. Horgan, changes continuous tones into dots of varying sizes. Squares are formed by horizontal and vertical rules etched on pieces of glass. The amount of light that passes through each square determines how big each dot should be.
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halftone screen
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Three of the following advances in graphic design occurred during the Victorian era. Which does NOT belong?
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The first use of sans-serif typography as a running book text.
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The English designer, author, and authority on color ________ became a major design influence in the mid-nineteenth century. His main influence was through his widely studied 1856 book of large color plates.
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Owen Jones
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_______ is the process of printing color pictures and lettering from a series of stone or zinc printing plates. Each color requires a separate stone or plate and a separate run through the press.
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Chromolithography
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John Ruskin, an English social critic, pointed to the _____ as an example of the union of art and labor to which industrialized society should aspire.
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Gothic cathedral
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Arthur Mackmurdo sought inspiration from Renaissance and ____ art for his designs. Some smiling organic forms.
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Japanese
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William Morris designed three typefaces for the Kelmscott Press. Two were based on incunabula typefaces, but _____ was based on Nicolas Jensen's Venetian roman faces
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Golden
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____, a follower of Ruskin, established a workshop called the Guild of Handicraft, which was inspired by socialism and the arts and crafts ideals.
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Charles R. Ashbee
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The long-range effect of Willam Morris' body of work was ____ throughout the world.
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A significant upgrade in book design
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Rudolf Koch, who designed the Bland typeface, felt that the ____ was a supreme spiritual achievement of humanity.
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Alphabet
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Fonts designed by Fredreic Goudy capture the feeling of ____ typography
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French and Venetian
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The person to coin the term "graphic designer" was _____, who used it in the 1920s.
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William Addison Dwiggins
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Albert Bruce Rogers, inspired by ____, applied the ideal of the beautiful designed book to commercial book production.
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The Kelmscott Press's books.
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Morric Benton carefully studied human perception and reading comprehension to develop ____ Schoolbook, a type designed for and widely used in textbooks.
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Century
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William Pickering's 1847 edition of Oliver Byrne's The Elements of Euclid, a geometry text, marked a break from tradition because _____.
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Color was used to identify the lines and shapes in the diagram
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This company established a typographic research library and produced revivals of past typeface designs such as Bodoni and Garamond.
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American Type Founders Company
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Kelmscott Press' Works of Geoffrey Chaucer included all of the following EXCEPT:
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the use of seven different colors of ink.
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The private press movement, which included Kelmscott, Doves, and Essex House Presses, was most concerned with ____.
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Regaining high standards of design, materials, and workmanship
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In 1912, Type Foundry Amsterdam issued _____ by Sjoerd H. De Roos, the first typeface design and produced in the Netherlands for over a century.
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Hollandsche Medievel
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The earliest Japanese ukiyo-e images were screen paintings depicting ____
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The entertainment districts of urban japan
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_____ was the Japanese artist who is perhaps best known for his series of prints, "Thirty-six views of Mount Fuji"
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Katsushika Hokusai
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Although art nouveau artists did not use a historicist approach to this designs, there were influenced by past as well as contemporary art. All but one of the influences listed below impacted art nouveau artist. Which does NOT belong?
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Assyrian motifs.
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Jules Chéret, father of the modern poster, created the Cherette. This female figure _____.
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represented the self-assured, modern woman
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Upon viewing Aubrey Bearsley's illustrations in La Mort d'Arthur, William Morris ______.
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represented the self-assured, modern woman
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Upon viewing Aubrey Bearsley's illustrations in La Mort d'Arthur, William Morris ______
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was furious with Beardsley for vulgarizing the Kelmscott style
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______ created designs for posters that reflected social realism; he also specialized in drawing cats, Paris and nightclubs.
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Théophile-Alexandre Steinlen
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Alphonse Mucha's artistic career became an instant success after he was asked to design a poster for ____.
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the actress Sarah Bernhardt.
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A member of the Flemish Group of Twenty, Henri van de Velde had enormous influence on design and architecture. His only poster design was for_____.
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Tropon, a food supplement.
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While German Jugendstill shared common characteristics with French and Englishart nouveau, its distinction was that it reflected more traditional forms such as ______
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medieval letters
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The chapbook style championed by Will Bradley included all of the following traits EXCEPT:
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a yellow cover
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Belgian designer Henri van de Velde felt that all branches of art share a common language of form and also that:
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appropriate materials, functional forms, and visual organization were important.
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The dutch book design style of Nieuwe Kunst could be described as all of the following EXCEPT:
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illustrative
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One of Dutch designer Han Toorop's biggest sources of inspiration was:
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Javanese culture
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The new art had different names in different countries. Which of the following was NOT one of them?
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Surimono
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At the end of the nineteenth century, architects and fashion, graphic, and product designers moved away from the floral curvilinear elements of art nouveau and toward a more ________ style of composition.
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geometric
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The Glasgow School refers to _____ in Scotland
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four artists working in a similar style
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Charles Rennie Machintosh created graphic designs characterized by three of the following. Which does NOT belong?
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geometric complexity
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The German artist, architect, and designer ______ sought typographic reform and was an early advocate of sans-serif typography.
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Peter Behrens
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The Vienna Secession formed in 1897 when a group of young Viennese artists______
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broke from the Viennese Creative Artists' Association
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The periodical Ver Sacrum was innovative primarily because
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it was a design lab
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Philosophically, the Vienna Workshops opening in 1903 was influenced by ____
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William Morris
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In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world's first _____. The strokes of this sans-serif typeface have consistent weight; however, the letter have the basic propotions of classical Roman inscriptions.
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Underground electric railway system
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Among those who drew inspiration from the Glasgow School were _______, who created medial-style fantasy illustrations accompanied by stylized lettering, and _____, who applied geometric spatial decision and lyrical organic forms to mass communication while working for the publishing form Blackie's.
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Jessie Marion King, Talwin Morris
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Peter Behrens's architectural and graphic designs, beginning in 1904, evolved toward forms based on ______
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rational geometry
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While the Deutsche Werkbund (German Association of Craftsmen) had strong ties to the English arts and crafts movement, one major difference was that the German artists_______.
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acknowledged the value of machines
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The _______ was an outgrowth of Sezessionstil and sought a close union of the fine and applied arts int eh design of lamps, fabrics, books, greetings cards, and other printed matter as an alternative to poorly designed, mass-produced articles and trite historicism.
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Wiener Werkstäte (Vienna Workshops)
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Peter Behrens's Allgemeine Elektricitätas-Gesellschaft (AEG) Designs represent a synthesis of neoclassicism and Sachlichkeit, which loosely translates to ______
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commonsense objectivity.
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The AEG graphic identity program made consistene use of three linchpin elements. Which element below does NOT belong?
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a clear concept
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American architect _______ became known for his repetition of rectangular zones and use of asymmetrical spatial organization in his design of furniture, wallpaper, and stained-glass windows.
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Frank Lloyd Wright
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American architect _______ became known for his repeticion of rectangular zones and use of asymmetrical spatial organization in his design of furniture, wallpaper, and stained-glass windows.
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Frank Lloyd Wright
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In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world's first _____. The strokes of this sans-serif typeface have consistent weight; however, the letter have the basic propotions of classical Roman inscriptions.
answer
Underground electric railway system
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The long-range effect of Willam Morris' body of work was ____ throughout the world.
answer
A significant upgrade in book design
question
Perhaps best known for portraiture that revealed the inner being of this artist's subjects, _______ , whose work has been hailed by scientists, writers, and artists as a major contribution to images expressing the human condition, used the collodion process of photography for artistic applications after receiving a camera as a birthday preset.
answer
Julia Margaret Cameron
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