question

The role of graphic design and graphic communications expanded during the industrial revolution due to three of the following factors. Which does NOT belong?

answer

Signage was needed to guide residents through the streets of fast-growing cities.

question

Robert Thorne of England created a major category of type designs around 1803 called ______, roman faces whose contrast and weight were greatly increased by expanding the thickness of their heavy strokes.

answer

fat faces

question

Type letterforms without serifs were given the name sans-serifs by _____ in 1832.

answer

Vincent Figgins

question

The practical reason many wood-type posters included mixed styles of fonts was ____.

answer

The limited number of characters in each font.

question

Ottar Megenthaler's Linotype machine of 1886 allowed the operator to compose an entire line of type by operating a keyboard that released ______ one at a time.

answer

Brass matrices

question

The typestyle that conveys a bold, machine-like feeling through sellback rectangular serifs, an even weight throughout the letters, and short ascenders and descenders is called____.

answer

Egyptian typestyle

question

______, the first person credited with producing a photographic image, was a lithographer by trade.

answer

Joseph Niépce

question

Louis Dagurre's early daguerreotype print, "Paris Boulevard," shows an almost empty Paris street. The reason the street is empty is that Daguerre made the image _____.

answer

With a long exposure time, and moving subjects were not recorded.

question

______ made photogenic drawings with light sensitive paper called photograms. He also developed the negative and positive process, which he called calotype, after the Greek kalos typos meaning "beautiful impression."

answer

William Henry Fox Talbot

question

Perhaps best known for portraiture that revealed the inner being of this artist's subjects, _______ , whose work has been hailed by scientists, writers, and artists as a major contribution to images expressing the human condition, used the collodion process of photography for artistic applications after receiving a camera as a birthday preset.

answer

Julia Margaret Cameron

question

Eadweard Muybridge, who helped settle a bet on the positioning of a galloping horse's legs, conducted experiments that became the basis for ______.

answer

Motion pictures

question

A _______, invented by Stephen H. Horgan, changes continuous tones into dots of varying sizes. Squares are formed by horizontal and vertical rules etched on pieces of glass. The amount of light that passes through each square determines how big each dot should be.

answer

halftone screen

question

Three of the following advances in graphic design occurred during the Victorian era. Which does NOT belong?

answer

The first use of sans-serif typography as a running book text.

question

The English designer, author, and authority on color ________ became a major design influence in the mid-nineteenth century. His main influence was through his widely studied 1856 book of large color plates.

answer

Owen Jones

question

_______ is the process of printing color pictures and lettering from a series of stone or zinc printing plates. Each color requires a separate stone or plate and a separate run through the press.

answer

Chromolithography

question

John Ruskin, an English social critic, pointed to the _____ as an example of the union of art and labor to which industrialized society should aspire.

answer

Gothic cathedral

question

Arthur Mackmurdo sought inspiration from Renaissance and ____ art for his designs. Some smiling organic forms.

answer

Japanese

question

William Morris designed three typefaces for the Kelmscott Press. Two were based on incunabula typefaces, but _____ was based on Nicolas Jensen's Venetian roman faces

answer

Golden

question

____, a follower of Ruskin, established a workshop called the Guild of Handicraft, which was inspired by socialism and the arts and crafts ideals.

answer

Charles R. Ashbee

question

The long-range effect of Willam Morris' body of work was ____ throughout the world.

answer

A significant upgrade in book design

question

Rudolf Koch, who designed the Bland typeface, felt that the ____ was a supreme spiritual achievement of humanity.

answer

Alphabet

question

Fonts designed by Fredreic Goudy capture the feeling of ____ typography

answer

French and Venetian

question

The person to coin the term "graphic designer" was _____, who used it in the 1920s.

answer

William Addison Dwiggins

question

Albert Bruce Rogers, inspired by ____, applied the ideal of the beautiful designed book to commercial book production.

answer

The Kelmscott Press's books.

question

Morric Benton carefully studied human perception and reading comprehension to develop ____ Schoolbook, a type designed for and widely used in textbooks.

answer

Century

question

William Pickering's 1847 edition of Oliver Byrne's The Elements of Euclid, a geometry text, marked a break from tradition because _____.

answer

Color was used to identify the lines and shapes in the diagram

question

This company established a typographic research library and produced revivals of past typeface designs such as Bodoni and Garamond.

answer

American Type Founders Company

question

Kelmscott Press' Works of Geoffrey Chaucer included all of the following EXCEPT:

answer

the use of seven different colors of ink.

question

The private press movement, which included Kelmscott, Doves, and Essex House Presses, was most concerned with ____.

answer

Regaining high standards of design, materials, and workmanship

question

In 1912, Type Foundry Amsterdam issued _____ by Sjoerd H. De Roos, the first typeface design and produced in the Netherlands for over a century.

answer

Hollandsche Medievel

question

The earliest Japanese ukiyo-e images were screen paintings depicting ____

answer

The entertainment districts of urban japan

question

_____ was the Japanese artist who is perhaps best known for his series of prints, "Thirty-six views of Mount Fuji"

answer

Katsushika Hokusai

question

Although art nouveau artists did not use a historicist approach to this designs, there were influenced by past as well as contemporary art. All but one of the influences listed below impacted art nouveau artist. Which does NOT belong?

answer

Assyrian motifs.

question

Jules Chéret, father of the modern poster, created the Cherette. This female figure _____.

answer

represented the self-assured, modern woman

question

Upon viewing Aubrey Bearsley's illustrations in La Mort d'Arthur, William Morris ______.

answer

represented the self-assured, modern woman

question

Upon viewing Aubrey Bearsley's illustrations in La Mort d'Arthur, William Morris ______

answer

was furious with Beardsley for vulgarizing the Kelmscott style

question

______ created designs for posters that reflected social realism; he also specialized in drawing cats, Paris and nightclubs.

answer

Théophile-Alexandre Steinlen

question

Alphonse Mucha's artistic career became an instant success after he was asked to design a poster for ____.

answer

the actress Sarah Bernhardt.

question

A member of the Flemish Group of Twenty, Henri van de Velde had enormous influence on design and architecture. His only poster design was for_____.

answer

Tropon, a food supplement.

question

While German Jugendstill shared common characteristics with French and Englishart nouveau, its distinction was that it reflected more traditional forms such as ______

answer

medieval letters

question

The chapbook style championed by Will Bradley included all of the following traits EXCEPT:

answer

a yellow cover

question

Belgian designer Henri van de Velde felt that all branches of art share a common language of form and also that:

answer

appropriate materials, functional forms, and visual organization were important.

question

The dutch book design style of Nieuwe Kunst could be described as all of the following EXCEPT:

answer

illustrative

question

One of Dutch designer Han Toorop's biggest sources of inspiration was:

answer

Javanese culture

question

The new art had different names in different countries. Which of the following was NOT one of them?

answer

Surimono

question

At the end of the nineteenth century, architects and fashion, graphic, and product designers moved away from the floral curvilinear elements of art nouveau and toward a more ________ style of composition.

answer

geometric

question

The Glasgow School refers to _____ in Scotland

answer

four artists working in a similar style

question

Charles Rennie Machintosh created graphic designs characterized by three of the following. Which does NOT belong?

answer

geometric complexity

question

The German artist, architect, and designer ______ sought typographic reform and was an early advocate of sans-serif typography.

answer

Peter Behrens

question

The Vienna Secession formed in 1897 when a group of young Viennese artists______

answer

broke from the Viennese Creative Artists' Association

question

The periodical Ver Sacrum was innovative primarily because

answer

it was a design lab

question

Philosophically, the Vienna Workshops opening in 1903 was influenced by ____

answer

William Morris

question

In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world's first _____. The strokes of this sans-serif typeface have consistent weight; however, the letter have the basic propotions of classical Roman inscriptions.

answer

Underground electric railway system

question

Among those who drew inspiration from the Glasgow School were _______, who created medial-style fantasy illustrations accompanied by stylized lettering, and _____, who applied geometric spatial decision and lyrical organic forms to mass communication while working for the publishing form Blackie's.

answer

Jessie Marion King, Talwin Morris

question

Peter Behrens's architectural and graphic designs, beginning in 1904, evolved toward forms based on ______

answer

rational geometry

question

While the Deutsche Werkbund (German Association of Craftsmen) had strong ties to the English arts and crafts movement, one major difference was that the German artists_______.

answer

acknowledged the value of machines

question

The _______ was an outgrowth of Sezessionstil and sought a close union of the fine and applied arts int eh design of lamps, fabrics, books, greetings cards, and other printed matter as an alternative to poorly designed, mass-produced articles and trite historicism.

answer

Wiener Werkstäte (Vienna Workshops)

question

Peter Behrens's Allgemeine Elektricitätas-Gesellschaft (AEG) Designs represent a synthesis of neoclassicism and Sachlichkeit, which loosely translates to ______

answer

commonsense objectivity.

question

The AEG graphic identity program made consistene use of three linchpin elements. Which element below does NOT belong?

answer

a clear concept

question

American architect _______ became known for his repetition of rectangular zones and use of asymmetrical spatial organization in his design of furniture, wallpaper, and stained-glass windows.

answer

Frank Lloyd Wright

question

American architect _______ became known for his repeticion of rectangular zones and use of asymmetrical spatial organization in his design of furniture, wallpaper, and stained-glass windows.

answer

Frank Lloyd Wright

question

In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world's first _____. The strokes of this sans-serif typeface have consistent weight; however, the letter have the basic propotions of classical Roman inscriptions.

answer

Underground electric railway system

question

The long-range effect of Willam Morris' body of work was ____ throughout the world.

answer

A significant upgrade in book design

question

Perhaps best known for portraiture that revealed the inner being of this artist's subjects, _______ , whose work has been hailed by scientists, writers, and artists as a major contribution to images expressing the human condition, used the collodion process of photography for artistic applications after receiving a camera as a birthday preset.

answer

Julia Margaret Cameron

History of Graphic Design Ch. 9,10,11,12 – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards