Food Marketing Costs – Flashcards
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Food Marketing Bill
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total expenditures to food marketing firms for all marketing activities
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Largest component of the food marketing bill
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Labor- 46%
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Consequences to the food marketing bill
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Incentive to increase operational efficiency
Difficult to lower
Bill closely follows labor costs
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Components of the Food Marketing Bill
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Labor
Consequences
Packaging
Transportation
Advertising
Energy
Corporate Profits
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Farmers Share is the difference
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between retail price and marketing margin
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Farmer Shares differ by commodity due to
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Degree of processing
Perishability
Seasonability
Bulkiness
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Farmers share
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can't judge farm prices/ incomes or efficiency
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Remember: Small share of a large number can beat a
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large share of a small number
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Farm Retail spread
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Marketing margin adjusted by quantity
Difference in retail price per unit and farm value of an equivalent amount of food
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Cause marketing
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cooperative marketing indicatives between for profit and non profit organizations
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Cause marketing: Benefits for non profit
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-increased revenue
-enhanced non profit message
-increased volunteer pool
-access to new audiences
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Cause Marketing: Benefits for companies
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- greater awareness of product and services
-increased sales
-access to new audiences
-competitive advantage
