ENT Test 1 – Flashcards
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entrepreneurial opportunity
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an economically attractive and timely opportunity that creates value both for prospective customers and for the firm's owners
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bootstrapping
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entrepreneurs using others' resources; having others fund the business
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qualities of entrepreneurs
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1. commitment and determination (tenacious and decisive) 2. leadership (self-starters) 3. opportunity obsession (aware of market needs) 4. tolerance of risk 5. creativity, self-reliance, adaptability (flexible) 6. motivation to excel (goal-oriented)
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franchisees
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function as limited entrepreneurs due to contractual arrangements with organizations
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social entrepreneurship
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entrepreneurial activity with an embedded purpose; comes up with innovative solutions to society's most pressing needs, problems, and opportunities
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entrepreneurs must realize that the customer is the ____
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boss
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paradigm shift
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change how we fundamentally see a situation
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three types of paradigm personalities
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1. technician 2. manager 3. entrepreneur
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technician personality
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-steady worker, experienced at doing what they know best -short-term oriented -traditional marketing strategies -paternalistic -does not delegate authority -relies on personal selling
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manager personality
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-pragmatic, assuming responsibility for the planning, order, and predictability of the business -avoids paternalism -delegates authority -uses different sales approach -seeks multiple financial sources -likes order & planning operations
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entrepreneur personality
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-takes idea and turns into an opportunity -asks how the business works -sees business as a system -visualizes the future -first sees whole picture then develops strategies
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small businesses can ____
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surpass the performance of larger firms
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quality is independent of firm size (t/f)
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true
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entrepreneurial legacy
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Material assets and intangible qualities passed on to both heirs and society.
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integrity
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-they do not behave in a way that is consistent with the noble values, beliefs, and principles they claim to hold -refers to a general sense of honesty and reliability that is expressed in a strong commitment to doing the right thing, regardless of the circumstances
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stakeholders
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described as those individuals or groups who either can affect the performance of the company or are affected by it
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when small businesses have more than one owner, high standards of integrity -
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require an honest attempt to promote the interests of all the owners, which include a commitment to financial performance and protection of the firm's reputation
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According to FBI statistics, employees who steal supplies, merchandise, tools, or equipment from work cost employers as much as $150 billion each year,8 a figure that does not even include losses from embezzlement (that is, when an employee steals money from the firm)
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social responsibilities
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A company's ethical obligations to the community.
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Entrepreneurs must reconcile their social obligations with the need to earn profits. Earning a profit is absolutely essential, and meeting the expectations of society can be expensive
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One glaring example of unethical behavior by small firm management is fraudulent reporting of income and expenses for income tax purposes. This conduct includes skimming (that is, concealing some income), as well as improperly claiming personal expenses to be business-related.
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Research has shown that customers are less likely to decide to purchase if they have significant questions about the product or service that the new venture is offering, those who represent and/or run the business, and the organization itself. (We call these features PRO factors—standing for Products, Representatives, and the Organization—to emphasize that they can promote firm performance when customers are satisfied with them.)
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intellectual property
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Original intellectual creations, including inventions, literary creations, and works of art, that are protected by patents or copyrights
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ethical imperialism
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The belief that the ethical standards of one's own country can be applied universally
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ethical relativism
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is troublesome, because it implies that anything goes if the local culture accepts it
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But integrity yields other important benefits as well. In his book Integrity Is All You've Got, Karl Eller observes that through his long career as a successful entrepreneur, he has seen one constant: the crucial role of integrity to achievement in business. As he puts it, "Those who have [integrity] usually succeed; those who don't have it usually fail.
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Though BBBs report relevant information to law enforcement agencies, they are not government entities, and they cannot collect money or impose penalties on companies that engage in unethical business practices
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The Ethical Decision-Making Process
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STEP 1: DEFINE THE PROBLEM STEP 2: IDENTIFY ALTERNATIVE SOLUTIONS TO THE PROBLEM STEP 3: EVALUATE THE IDENTIFIED ALTERNATIVES STEP 4: MAKE THE DECISION STEP 5: IMPLEMENT THE DECISION STEP 6: EVALUATE THE DECISION
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We need to emphasize, however, that the sustainability news for small business is not all good. For example, some firms are adversely affected by new laws passed to protect the environment. Businesses such as fast lube and oil change centers, medical waste disposal operations, self-service car washes, and asbestos removal services have been especially hard hit by expanding environmental regulations
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In any case, resources are available to help you avoid the potentially disastrous consequences of noncompliance. The Small Business Administration is prepared to lead you through the sometimes-choppy waters of environmental law, and the U.S. Environmental Protection Agency (EPA) offers the Small Business Gateway, an Internet portal that will connect you to information, technical assistance, and solutions to challenges related to the environment
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We should emphasize that identifying imaginative new products or services that may lead to promising business ventures is so central to the entrepreneurial process that it has its own name—opportunity recognition
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Several studies have identified sources of ideas for small business startups. Exhibit 3.2 shows the results of one such study by the National Federation of Independent Business (NFIB), which found that prior work experience accounted for 45 percent of new ideas
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One of the primary sources of startup ideas is personal experience. Often, knowledge gleaned from a present or former job allows a person to see possibilities for modifying an existing product, improving a service, becoming a supplier that meets an employer's needs better than current vendors, or duplicating a business concept in a different location
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Another source of new startup ideas—accidental discovery—involves something called serendipity
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When It Comes to Ideas, Borrow Heavily from Existing Products and Services Or Other Industries
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To outline these dynamics, Michael Porter lists five factors that determine the nature and degree of competition in an industry:
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• New competitors. How easy is it for new competitors to enter the industry? • Substitute products/services. Can customers turn to other products or services to replace those that the industry offers? • Rivalry. How intense is the rivalry among existing competitors in the industry? • Suppliers. Are industry suppliers so powerful that they will demand high prices for inputs, thereby increasing the company's costs and reducing its profits? • Buyers. Are industry customers so powerful that they will force companies to charge low prices, thereby reducing profits?
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The search for a startup opportunity can actually begin with an inside-out analysis, one that catalogues the startup's sources of potential strengths (including those that can reasonably be obtained or created) and the unique competencies that can be formed from them
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a SWOT analysis
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(standing for Strengths, Weaknesses, Opportunities, Threats), which provides a simple overview of a venture's strategic situation
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To follow a cost-based strategy
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a firm must hold down its costs so that it can compete by charging lower prices for its products or services and still make a profit
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differentiation-based strategy
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an approach that emphasizes the uniqueness of a firm's product or service (in terms of some feature other than cost)
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feasibility plan before jumping into the business can avoid fatal flaw, which is:
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a circumstance or development that, in and of itself, could render a new business unsuccessful
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franchise
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as a business model that involves one business owner licensing trademarks and methods to an independent entrepreneur
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franchisor
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the owner of a trademark, service mark, trade name, or advertising symbol
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franchisee
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an individual or group wishing to use that identification in a business
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Area developers
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who are individuals or firms that obtain the legal right to open several outlets in a given area
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piggyback franchising
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which refers to the operation of a retail franchise within the physical facilities of another business. An example of this occurs when Subway operates a restaurant within a truck stop
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There have also been complaints of churning, which is:
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actions by franchisors to void the contracts of franchisees in order to sell the franchise to someone else and collect an additional fee
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The Costs of Being a Franchisee
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1. Initial franchise fee: The total cost of a franchise begins with an initial fran- chise fee, which may range from several hundred to many thousands of dol- lars 2. Investment costs: Significant costs may be involved in renting or building an outlet and stocking it with inventory and equipment (insurance as well) 3. Royalty payments: A royalty is a fee charged to the franchisee by the franchisor. It is calculated as a percentage of the gross income that the franchisee receives from customers for selling the franchised products and services 4. Advertising costs: Many franchisors require that franchisees contribute to an advertising fund to promote the franchise. These fees are generally 1 to 2 percent of sales, sometimes even more
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due diligence
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Regardless of the source of the lead, a business opportunity requires careful evaluation
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If a seller cannot supply the documents on this list, you may want to back away
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FINDING OUT WHY THE BUSINESS IS FOR SALE
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• Retirement • Illness • Partnership or family disputes • Unprofitability or failure of the business • Burnout • Lack of capital for growth potential
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As both a legal and an ethical matter, the prospective buyer may expect to sign a nondisclosure agreement:
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the buyer promises the seller that he or she will not reveal confidential information or violate the trust that the seller has offered in providing the information
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Although numerous techniques are used for valuing a company, they are typi- cally derivations of three basic approaches:
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(1) asset-based valuation (2) market-comparable valuation, and (3) cash flow-based valuation
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You should also consider a number of nonquantitative factors in evaluating an existing business:
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Market, competition, future development, legal commitments, union contracts, buildings, product prices
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The purchase price of a business is determined by negotiation between:
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a buyer and seller
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For family businesses, a key issue in the transfer of ownership and management is the retention or modification of the organizational culture:
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a pattern of behaviors and beliefs that characterize a particular firm
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THE FEAR OF COMMITMENT
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1. Fear of failure. If I really take ownership of my life, I might fail. 2. Fear of success. If I succeed, then others will expect more of me in the future. 3. Fear of commitment. If I never really try, then I will never really fail.arents. It would break my dad's heart if I worked for another company instead of the family business. 5. Fear of disappointing others. If I don't go with all my friends to an internship in Chicago, I might lose their friendship.
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Family unity and cohesion were found to be critical to family business suc- cess, especially when family members identified unity as an important goal. In particular, 87 percent of respondents said family members share the same values
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Considering business matters such as strategy, ownership, and management, 82.9 percent of the owners said that they were completely or very unified as an ownership group
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Unity of the ownership group is significantly associated with family com- mitment to the business in each generation, predictions of sales growth, and demonstrations of past growth
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Family unity affects other stakeholders as well. Unified families reported they were more likely to share their values with customers and employees, with 85 percent sharing to a large extent with both groups
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Another sibling dilemma has been labeled the predator/parasite conflict:
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Family members working in the firm are sometimes seen by relatives who work outside the company as predators—extracting money from the business that the outsiders believe is rightfully theirs. From the inside, family members external to the firm are seen, in turn, to be parasites. That is, they have ownership rights, receive dividends, or make other claims on the business without contributing to its success
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Those outside the family are sometimes caught in the crossfire between family members who are competing with each other. It is difficult for outsiders to maintain strict neutrality in family feuds. If a nonfamily executive is perceived as siding with one of those involved in the feud, she or he may lose the support of other family members
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Honest and candid discussion can be difficult, so it is standard for family leaders to invite an outside expert or facilitator to coordinate early sessions. The facilitator can help develop an agenda and set ground rules for discussion
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Mentoring
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is the process by which a more experienced person guides and supports the work, progress, and professional relationships of a new or less-experienced employee
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Tax advantages should not be allowed to blind one to possible adverse effects on management
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a business plan
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is a document that outlines the basic concept underlying a business—specifically, what problem will be solved—and describes how you will execute your plan to solve the problem
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Only if you effectively execute the business plan does it have a chance of making a difference
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the short plan or the comprehensive plan
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1. A short plan is an abbreviated form of the traditional business plan that addresses only the most important issues in a firm's success 2. a complete business plan that provides an in-depth analysis of the critical factors that will determine a firm's success or failure
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Three elements must be evident from the feasibility analysis before you move on to the business plan:
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1) strong market potential, (2) an attractive industry, and (3) the right individual or team to execute the plan
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executive summary, or overview, is often thought to be the most important sec- tion of the business plan
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executive summary includes:
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• A description of the opportunity • An explanation of the business concept • An industry overview • The target market • The competitive advantage you hope to achieve in the market
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company description includes:
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In many cases, legal issues—especially those concerning the firm's form of organization—are addressed in this section of the plan
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Furthermore, investors are more market-oriented than product-oriented, realizing that most patented inventions never earn a dime for the inventors
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The essence of the entrepreneurial process is to identify new products or services that meet an identifi- able customer need. Thus, it is essential for the entrepreneur to appreciate investors' concerns about target customers' responses to a new product or service and to reach out to prospective customers
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A number of business plan software packages have been designed to help an entrepreneur think through the important issues in starting a new company and organize her or his thoughts to create an effective presentation
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