Econ 2302 Chapter 17 Dr Green – Flashcards

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question
Monopolistic competition is characterized by which of the following attributes?
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Free entry Product differentiation Many Sellers
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Monopolistic competition differs from perfect competition because in monopolistically competitive markets
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each of the sellers offered a somewhat different product
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one way in which monopolistic competition differs from oligopoly is
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in oligopoly markets there are only a few sellers
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The profit-maximizing rule for a firm in a monopolistically competitive market is characterized by which of the following
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Average revenue exceeds marginal revenue
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a profit-maximizing firm i na monopolistically competitive market is characterized by which of the following
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Average revenue exceeds marginal revenue
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Product differentiation causes the seller of a good to face what type of demand curve?
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downward sloping
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A monopolistically competitive market firm chooses
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the quantity of output to produce and the price at which it will sell its output
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In a monopolistically competitive markets, economic losses
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signal some incumbent firms to exit the market
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As new firms enter a monopolistically competitive market, profits of existing firms
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decline and product diversity in the market increases
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When a profit-maximizing firm in a monopolistically completive market is producing the long-run equilibrium quantity
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its demand curve will be tangent to its average-total-cost curve.
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Since a firm in a monopolistically competitive market faces a
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downward-sloping demand curve, it will always operate with excess capacity
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When a firm operates at efficient scale
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its average revenue must be equal to the minimum of average
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In the long run, a profit-maximizing firm in a monopolistically competitive firm operates at
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a level of output at which average total cost is falling
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Product differentiation in a monopolistically competitive markets ensures that, for profit-maximizing firms,
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price will exceed marginal cost
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Because a monopolistically competitive firm has some market power, in the long-run the price of its good exceeds its
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marginal cost
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A monopolistically competitive firm's choice of output level is virtually identical to the choice made by a(n)
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monopolist
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Which two curves are tangent to one another in a monopolistically competitive market with zero economic profit?
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demand and average total cost
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A monopolistically competitive market
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has some features of monopoly and features of competition
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When advertising is used to strengthen brand loyalty
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demand for the product becomes less elastic
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Advocates for advertising argue that the efficiency of markets is enhanced when advertising
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provides information that is useful to consumers
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Advertising in markets for professional services has
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increased in recent years and competition in these markets has been enhanced
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Advertising that uses celebrity endorsements is most likely intended to
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provide a signal of product quality
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Firms that spend a large amount of money on advertising a particular product are likely to be providing consumers with
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a signal of product quality
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Defenders of advertising argue that is it not rational for profit-maximizing firms to send money on advertising for products that have
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inferior or mediocre quality
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Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that
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are indistinguishable from generic products
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A recent outbreak of hepatitis was linked to a national fast-food restaurant chain. This is an example of a case in which
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brand name identity can be detrimental to the profitability of a firm
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