Ecommerce chapter 7 – Flashcards
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All of the following were popular types of online marketing before 2007 except:
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mobile marketing
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Which of the following is not true about social marketing?
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More than 50% of Twitter's ad revenues are generated by desktop users
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The second most popular social network in terms of average minutes per visitor is:
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Tumblr.
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By 2018, it is estimated that advertisers will be spending ________ on mobile marketing
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$70 billion
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Which of the following is primarily known for blogs?
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Tumblr
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Which of the following is the first step in the social marketing process?
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fan acquisition
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Encouraging users to click a Like button is an example of which step in the social marketing process?
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amplification
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Facebook News Feeds include all of the following except:
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tweets.
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Which of the following statements about Facebook Exchange is not true?
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It is a social search engine.
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Ads that appear in a Facebook user's News Feeds are called:
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Page Post Ads.
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How many hours a month does the average Facebook user spend on Facebook?
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18
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Which of the following is a history of your actions on Facebook?
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Timeline
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Which of the following statements is not true?
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The only way to access Facebook from a mobile device is to use a mobile app.
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All of the following marketing tools on Facebook require payment except:
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Brand Pages.
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The ratio of impressions to fans is a measure of:
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fan acquisition.
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Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
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Amplify
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Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
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Lead Generation Card
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Which of the following statements about Pinterest is not true?
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Pinterest is the only one of the major social networks that does not accept paid advertising.
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Which of the following are features of both Pinterest and Twitter?
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hashtags
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All of the following are Pinterest marketing tools except
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Promoted Accounts.
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The number of people exposed to pins is a measure of which of the following?
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fan acquisition
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Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
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Curalate
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Which of the following is another term for amplification?
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reach
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All of the following are examples of dark social except:
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tweets
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Facebook's share price fell dramatically after its IPO because investors feared that
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Facebook would be unable to increase advertising revenues fast enough to justify its price.
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Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
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Like button
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Which of the following is not true about Facebook News Feed Page Post Ads?
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They cannot contain links
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Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
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Twitter
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Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
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13
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Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
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W3 Innovation
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Which of the following is most similar to Pinterest
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Instagram
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Which social marketing proved the most effective for ExchangeHunterJumper.com?
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Facebook
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Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
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social density
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Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
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dark social
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Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
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FBX
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Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
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C) Pinterest
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Which of the following involves using a variety of tools to encourage users to interact with content and brand?
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engagement
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Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
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amplification
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Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
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Open Graph
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Which of the following is not true about mobile marketing?
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People use most of their mobile minutes while they are on the go.
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Which of the following is the top app in terms of both audience size and share of time spent?
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Facebook
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How many retail-oriented apps are among the top 25 apps?
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4
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Which of the following statements is not true?
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Google is the leading display ad site on mobile devices.
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Which of the following is the most popular use for mobile devices?
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entertainment
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According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
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around 33%
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Which of the following accounts for the most time people spend using a mobile device?
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listening to music
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Around how many apps do users regularly use a month?
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27
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In 2016, mobile marketing will be about ________% of all online marketing.
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65
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Which of the following accounts for the most mobile ad spending?
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search engine advertising
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Which of the following is not a major provider of mobile display advertising?
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Webtrends
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________ is the leading mobile retailer in the United States
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Amazon
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Which of the following technologies has Apple adopted in its hardware for Apple Pay?
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NFC
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Which of the following statements about BLE is not true?
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Only Apple iPhones can use BLE.
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According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
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redeem coupons.
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Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
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location-based mobile marketing
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Macy's deployed which of the following technologies in many of its retail stores in 2014?
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iBeacon
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Which of the following is the leading location-based marketer?
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Google
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Apple's iBeacon uses which of the following technologies?
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BLE
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Which of the following is the leading location-based mobile ad format?
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search ads
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Google uses which of the following to build a global database of wireless access points and their geographic locations?
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Street View cars
