E-commerce chap 6-7
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Being available at any location and at any time best defines A) convenience. B) localization. C) ubiquity. D) interactivity.
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C
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Major value-added attributes of the mobile commerce landscape include each of the following except A) localization. B) personalization. C) ubiquity. D) security.
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D
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. Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except A) the growth of a handset culture and mobile workforce. B) the improved price/performance of mobile services. C) the transition to a manufacturing economy. D) the widespread availability of more powerful mobile devices.
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C
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________ connects a mobile device to a network or another computing device, anytime, anywhere. A) Wireless mobile computing B) Mobile operating system C) Wireless middleware D) Wireless application protocol
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A
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Components of a wireless infrastructure that support delivery of services over a wireless connection are A) GPS locators. B) mobile communications server switches. C) Web servers and microbrowsers. D) smartphones.
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A
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A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes A) MDAT. B) WAP. C) bluetooth. D) WLAN.
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C
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Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except A) small screens. B) broad bandwidth. C) restricted input capabilities. D) reduced memory.
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B
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________ is a satellite-based tracking system that enables the determination of a GPS device's location. A) WAP B) SMS C) PDA D) GPS
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D
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A stand-alone handheld computer principally used for personal information management best describes A) personal digital assistant. B) smartphone. C) iPad. D) mobile browser.
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A
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Websites designed for access from microbrowsers are A) wireless portals. B) location-based portals. C) short messaging services. D) PANs.
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A
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A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes A) mobile browser. B) local browser. C) smart browser. D) macro browser.
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A
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Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called A) MSG. B) SMS. C) LOL. D) TMG.
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B
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A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines A) voice portal. B) interactive portal. C) mobile portal. D) dashtop portal.
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C
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A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes A) multimedia messaging system. B) interactive voice response. C) WiMAX response system. D) pervasive portal.
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B
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A website with an audio interface that can be accessed through a telephone call best describes A) voice portal. B) interactive portal. C) WiMAX portal. D) mobile portal.
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A
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A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth. A) local area network B) personal area network C) Wi-Fi area network D) wireless area network
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B
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A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes A) metropolitan area network. B) personal area network. C) wireless local area network. D) wide area network.
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C
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Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________. A) IEEE 802.11; Bluetooth B) 802.11g; Wi-Fi C) WLAN; hotspot D) IEEE 802.16; WiMAX
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B
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Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network. A) wireless access point B) modem C) router D) wireless network PC card
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A
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A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city best describes A) WiMAX. B) LAN. C) WiMAN. D) WAN.
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A
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By using a large number of connected hotspots, one can create a wireless city. This is known as a city-wide or ________ network. A) municipal Wi-Fi B) 802.11b C) WLAN D) Google WiFi
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A
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Which of the following, engineered by Lavar, allows you to open your mobile phone, point at certain buildings in a city, and then see the property's value per square meter superimposed over a live image of the building streamed through the phone's camera? A) augmented reality B) mobile landscaping C) Zillow D) realtytrac
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A
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Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and supply chains, within the enterprise and with its business partners best describes A) portable enterprise. B) location-based enterprise. C) ubiquitous enterprise. D) mobile enterprise.
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D
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The AT&T Mobile Enterprise Application Platform includes each of the following except A) value chain application. B) support application. C) service application. D) sales application.
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A
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Mobile workforce support includes A) field force automation. B) mobile CRM. C) mobile office applications. D) all of the above.
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D
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Challenges of mobile workforce support include each of the following except A) tracking people and vehicles. B) bandwidth management. C) network coverage gaps and interruptions. D) internetwork roaming.
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A
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By capturing and managing vehicle data across the enterprise, companies can A) optimize fleet utilization. B) increase data accuracy. C) reduce truck maintenance costs. D) accomplish all of the above.
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D
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Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage best describes A) mobile entertainment. B) real-time computing. C) pervasive computing. D) ubiquitous computing.
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A
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According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except A) the ability of mobile devices to deliver quality video and audio continues to improve significantly. B) the ability to keep people better informed about new product launches, product information, and pricing schedules. C) increasing mobile device penetration rates in many countries. D) the improving ability of wireless networks to handle broadband transmission.
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B
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Major hurdles facing mobile game publishers include each of the following except A) international laws and regulations. B) lack of standards. C) increasing costs. D) different software and hardware.
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A
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Which of the following is an iPod shoe introduced by Nike and Apple for the purpose of providing real-time feedback on distance, time, and calories burned during a workout? A) Flix B) Apollo C) Nano D) Napple
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C
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Delivery of m-commerce transactions to individuals in a specific location, at a specific time best describes A) ubicom sales. B) sensor networking. C) location-based m-commerce. D) geolocation placement.
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C
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From a consumer's viewpoint, localization offers A) increased productivity. B) convenience. C) safety. D) all of the above.
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D
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Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user? A) positioning component B) data or content provider C) service or application provider D) communication network
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D
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The process of automatically identifying a Web user's physical location without that user having to provide any information best defines A) terminal-based positioning. B) geolocation. C) network-based positioning. D) global positioning.
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B
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Which of the following relies on base stations to find the location of a mobile device sending a signal or sensed by the network? A) terminal-based positioning B) network-based positioning C) event-based positioning D) geolocation
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B
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A(n) ________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information. A) GPS B) GIS C) OnStar system D) L-commerce system
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B
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An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes A) event-based service. B) location-based service. C) sensor-based service. D) short message service.
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B
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Each of the following is a barrier to location-based m-commerce except A) the accuracy of location technologies is often less than consumers expect. B) there are presently not enough location-based systems to make this a viable technology. C) consumers see constant location data transmissions as a violation of privacy. D) wireless bandwidth is limited.
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B
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Marketing activities that are related to social behavior and are related to social networking activities best describes A) social location-based marketing. B) event-based marketing. C) context-based marketing. D) mobile browsing.
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A
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Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary, best describes A) pervasive computing. B) context-aware computing. C) mobile computing. D) ubiquitous computing.
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D
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Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising? A) intelligent computing B) context-aware computing C) smart computing D) location-based computing
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B
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Technical limitations of mobile computing include each of the following except A) complexity. B) power consumption. C) pervasiveness. D) GPS accuracy.
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C
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Ethical issues raised by m-commerce include each of the following except A) isolation. B) infringing on workers' personal time. C) privacy invasion. D) limited access to data and documents.
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D
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Health risks of cell phone use include each of the following except A) spinal injury. B) repetitive stress injury. C) cell phone addiction. D) damage from cell radio frequency emissions.
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A
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The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes A) social marketing. B) mobile commerce. C) social media. D) cloud computing.
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C
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A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes A) mobile marketing. B) electronic enterprise. C) social marketing. D) social justice.
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C
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Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children? A) Apple Care B) PeachCare for Kids C) Orange Care D) Peach Aid
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B
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A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines A) knowledge management. B) social capital. C) social media marketing. D) interactive intelligence.
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B
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Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service? A) consumer marketing B) interactive marketing C) impulse marketing D) social media marketing
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D
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Social media categories include each of the following except A) content communities. B) collaborative projects. C) blogs. D) records management.
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D
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Referencing the social networking space categories, NutshellMail and FriendFedd are examples of A) professional networking sites. B) leisure-oriented sites. C) social news. D) social network aggregation.
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D
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Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook? A) social graph B) social range C) social tapestry D) social tweet
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A
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The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes A) social commerce. B) intelligent commerce. C) mobile commerce. D) knowledge commerce.
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A
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Benefits of social commerce to customers include A) creating viral advertisements. B) using low-cost user-generated content. C) identifying brand advocates. D) paying less for products and services.
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D
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Benefits to vendors of social commerce include A) better self-service is possible. B) customers' expectations can be met in full and quickly. C) identifying problems quickly. D) customers can assist other customers.
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C
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The benefits of social commerce to retailers include A) increased website traffic. B) increased sales. C) word-of-mouth marketing. D) all of the above.
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D
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Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do? A) social double B) taste twins C) taste buddy D) social buddy
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B
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Members conversing and connecting with one another using cell phones or other mobile devices best describes A) mobile social networking. B) mobile marketing. C) mobile media clubs. D) telemarketing.
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A
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Risk factors associated with conducting social commerce include each of the following except A) establishing multiple crowdsources. B) possibilities of fraud. C) security and privacy issues. D) integration with existing IT systems.
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A
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As suggested by Jefferies (2008), drivers for selling in social networks include A) efforts to improve overall sales productivity. B) pressure to increase top-line revenue growth. C) recommendations/suggestions made by friends. D) all of the above.
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D
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A method of shopping where the shoppers enlist others to participate in the purchase decision best describes A) social retailing. B) social connections. C) social browsing. D) communal shopping.
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D
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Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people? A) salesman B) seeker C) maven D) connector
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D
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Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives? A) connector B) maven C) seeker D) self-sufficient
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C
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Benefits of social shopping include A) confidence and trust in online shopping increases. B) discovering products/services you never knew existed. C) learning from others' experience. D) all of the above.
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D
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Major models of social shopping include each of the following except A) social hubs. B) group buying and shopping together. C) shopping communities and clubs. D) flash sales.
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A
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Shopping communities and common forum features include A) idea boards. B) user galleries. C) brand communities. D) all of the above.
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D
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The largest social community is A) Calvin Klein. B) Kaboodle. C) AOL. D) MySpace.
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B
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An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes A) social marketplace. B) relaxed commerce. C) social vortal. D) reverse commerce.
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A
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Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace? A) Listia B) Craigslist C) Fotolia D) Flipsy
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D
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Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share. A) Fotolia B) Flipsy C) Listia D) Craigslist
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A
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Components to expect in a social shopping site include A) product page discussions. B) project journals. C) how-to-guides. D) all of the above.
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D
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Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it? A) social expression B) viral marketing C) vortal commerce D) branded commerce
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B
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Viral marketing done by bloggers best describes A) extreme blogging. B) social diving. C) freedom of expression. D) viral blogging.
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D
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A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes A) geosocial networking. B) georeferencing. C) geolocation. D) geoplacement.
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A
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The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes A) social analytics. B) geolocation. C) social forensics. D) digital forensics.
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B
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Any video that is passed electronically, from person to person, regardless of its content best describes A) spiral video. B) social video. C) malicious video. D) viral video.
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D
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The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes A) social brainstorming. B) familial statistics. C) social analytics. D) social intelligence.
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C
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The ability of humans to interact with each other effectively best describes A) social diplomacy. B) social integration. C) social intelligence. D) social civility.
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C
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Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes A) intelligent mavens. B) social customers. C) brand loyalists. D) social climbers.
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B
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A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes A) mobile commerce. B) customer relationship management. C) social analytics. D) social marketing.
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B
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Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with customer touchpoints and interactions? A) Social Customer Relationship Management (SCRM) B) Social Academy of Customers Unite (SACU) C) Society, Community, Customers (SCC) D) People Across Nations (PAN)
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A
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A social network whose primary objective is to facilitate business connections and activities best describes A) social marketplace. B) commercial network. C) social vortal. D) business social network.
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D
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Major reasons to use or deploy business social networking include A) reducing operation and travel costs. B) reducing communication and improving collaboration. C) increasing revenue. D) all of the above.
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D
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Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition? A) Entrepreneur Connect B) Biznik C) Startup Nation D) E.Factor
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B
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The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes A) crowdsourcing. B) social advertising. C) collective marketing. D) social remediation.
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A
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Dimensions of virtual worlds include A) experimental space. B) social space. C) entertainment space. D) all of the above.
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D
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According to Soat (2009), the most important business objective of social networking is A) business model innovation. B) improving partner relationships. C) increasing customer loyalty. D) generating more word of mouth.
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D
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Each of the following is a way social networks generate revenue except A) send direct mailings to customers based on recent in-store purchases. B) partner with organizations that pay a monthly service fee. C) create affiliations with physical venues where members can meet. D) offer premium service to individuals for a monthly or per-service fee.
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A
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A method of e-commerce where shoppers' friends become involved in the shopping experience best describes A) social shopping. B) familial shopping. C) personal shopping. D) social coaching.
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A
