COM/BUS 115 Chapter 3 – Flashcards

"We chose this plan because it would benefit the majority of you, and harm the fewest" would be an example of using this perspective:

A element of ethical practice includes:

Most professional membership groups believe that the primary purpose of establishing codes of ethics is:

PRSA categorically states that misrepresenting the nature of editorial content or intentionally failing to clearly reveal the course of message contents is _____.

The study of how we should behave is called:

To receive the "APR" designation as being accredited by PRSA, a person must

Two out of five Arabic-language journalists will use news releases if accompanied by a(n)

What is the largest national PR organization in the world?

What is the line a public relations practitioner must walk on a daily basis?

Which organization is considered the largest PR organization in the world?

Why should PR practitioners strive for honesty and disclosure?

Examples such as Kathleen Turner point to organizations that fail to understand the need for

What is the best-known think tank for public relations?

When is it ok to say "no comment," along with an explanation?

Which of the following is a "careerist" value?

A common complaint about public relations codes of ethics is that

Even if a bribe is intended or not, the sending of gifts to media representatives is almost always considered

Which is not an ethical guideline for a video news release?

"Society, in general, expects PR people to be advocates" is best described as the definition of _____?

A common complaint about public relations codes of ethics is that

If you would feel that things were either absolutely "right" or absolutely "wrong" you would fall into which orientation?

Is it ethical to offer cash or gifts to bloggers?

Special/corporate interest groups are most likely to fund

The major effort to improve standards and professionalism in public relations worldwide is

Virtually all codes of ethics begin with the duty to do what?

What is Forum?

What is one of the ethical principles of PR?

What word might be associated with a front group?

Which of the following is NOT listed as codes for conduct in PRSA's code of ethics?

Which of these is not a prerequisite for a profession like PR?

Which sector employs a quarter of PRSA members?

Who said "lying makes a problem part of the future, truth makes it part of the past."

To receive the "APR" designation as being accredited by PRSA, a person must

"Paying for play" refers to a practice that is used in

Many practitioners are limited in their professionalism by a _____.

What is one of the five prerequisites for PR career?

When responding to negative reviews you should not:

Which of the following is NOT one of the five prerequisites for a profession like public relations, according to C. V. Narasimha Reddi, editor/publisher of Public Relations Voice?

Which one of the following is a hallmark of public relations professional?

____ is the study of how we should behave. ___ drive our actual behavior in a given situation.

What are the three main principles of conduct?

What is the first step in the ethical decision making process?

Is it considered unethical to offer ____ to bloggers in return for posting favorable reviews of a product or service.

___ is an example of a professional association for public relations.