CIS_ Social Networking

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What is the social web ?
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• Includes any site that allows users to interact & share information • Content almost entirely driven by members • Social networking allows you to share contacts & build a network of friends • Media sharing is used to share photos, video, & audio • Interact with online dating & special interest sites
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How the Social Web Was Born
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Relation to concept of Web 2.0 • First true social networking site: SixDegrees.com • Included profiles & lists of friends in one service • Blogs surfaced in 1999 • MySpace, Facebook, LinkedIn all appeared in late 2003 to early 2004
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Social Web Includes
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• Blogging • Social networking • Social bookmarking • Wikis • Media sharing
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How Blogging Has Evolved
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• An online journal in text, images, or video • Blogging gained popularity in 1999 • Today blogs appear in many online settings • Artblogs, sketchblogs, photoblogs
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The Many Uses of Blogs
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• Personal journals • Reporting news • Government blogs • Entertainer blogs • Microblogging (Twitter)
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Blogging Impacts
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Blogging has changed journalism • Individuals are participating in reporting • Existing model of print newspapers is undergoing a change
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The Growth of Social Networking
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• Today MySpace, Facebook, Ning, LinkedIn, & Bebo are examples of social networking sites • Roots in bulletin boards of 1970s • In the 1980s discussion forums appeared • 1995 brought Classmates.com & AOL searchable member profiles
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How Social Bookmarking Works
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Share online content with others • Organize site bookmarks • Metadata helps browsers find content • Tags identify content • Share button to easily share bookmarks • Services include: • Digg, Reddit, StumbleUpon, Delicious
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What’s a Wiki?
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A way to share knowledge • Used for business & education • May contain inaccurate information
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Who’s Using Wikis?
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• Individuals to plan events • Authors, artists, collectors, journalists Shared interest communities • Classroom projects
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How Media Sharing Works
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• Sharing of music, videos, or photos • Roots in MP3 music file sharing • Legal challenges over copyright • Part of many social networking & bookmarking sites How people use: Artists promoting work • Tutorials & online classes • Building personal playlists of media by topic Concern: Be aware of copyright laws • Some sites allow you to copy content. Others only allow you to link to their content
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Social Networking
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A new way for people to connect • Redefining news & collective knowledge • A vehicle for a two-way dialog
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social network trends
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Social networking tools used on many types of sites • Access through mobile social networks • Event planning sites • Trend towards older users
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social network benefits
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Use the social Web to get a job • In fact, some job hunting requires the use of social media • Join career networking sites • Post podcast/video portfolios • Create your own website concerns: Protect your privacy & be careful what you post • Friends of friends includes strangers • Use settings to control your interactions • Choose sites that prohibit cyberbullying • Beware of Social Networking Addiction • Check out Chrome’s StayFocused App

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