question

What are the different types of information?

answer

Levels, formats, granularities

question

Which of the following represents the different information levels?

answer

Individual, department, enterprise

question

Which of the following represents the different information formats?

answer

Document, presentation, spreadsheet, database

question

Which of the following represents the different information granularities?

answer

Detail, summary, aggregate

question

All of the following are characteristics of information except:

answer

Quantity/ The qualities are Transactional,Anylitical,Timeliness

question

What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performance of daily operational tasks?

answer

Transactional information

question

Which of the following is an example of transactional information?

answer

Withdrawing cash from an ATM,Making an airline reservation, Purchasing stock, All of these

question

What encompasses all organizational information and its primary purpose is to support the performance of managerial analysis tasks?

answer

Analytical information

question

Which of the following is an example of transactional information?

answer

Purchasing stocks

question

What is immediate, up-to-date information?

answer

Real-time information

question

What provides real-time information in response to requests?

answer

Real-time systems

question

What is one of the biggest pitfalls associated with real-time information?

answer

It continually changes.

question

Which of the following is not one of the five characteristics common to high-quality information?

answer

Quantity

question

Which of the following implies that aggregate or summary information is in agreement with detailed information?

answer

Consistency

question

Which of the following implies that information is current with respect to the business requirement?

answer

Timeliness

question

What is it called when each transaction, entity, and event is represented only once in the information?

answer

Uniqueness

question

What is a real-time system?

answer

Provides real-time information in response to requests.

question

Organizational information comes at different levels and in different formats and granularities.

answer

TRUE

question

Reports for each salesperson, product, and part are examples of detailed, or fine, information granularities.

answer

TRUE

question

Purchasing stocks is an example of analytical information.

answer

FALSE--Purchasing stocks is an example of transactional information.

question

Transactional information is used when performing operational tasks and repetitive decisions, such as analyzing daily sales reports and production schedules to determine how much inventory to carry.

answer

TRUE

question

Timely information must be up-to-the-second to be accurate.

answer

FALSE--Real-time information can change for each business decision. Some decisions require weekly information, while others require daily information.

question

Which of the following types of information can be found in a database?

answer

Inventory, Transactions, Employees, All of these

question

In the relational database model, what is a person, place, thing, transaction, or event about which information is stored?

answer

Entity

question

In the relational database model, what is a characteristic or property of an entity?

answer

Attribute

question

What are characteristics or properties of an entity called?

answer

Attributes, Fields, Columns, All of these

question

Why do relational databases use primary keys and foreign keys?

answer

To create logical relationships.

question

What is a primary key?

answer

A field (or group of fields) that uniquely identifies a given record in a table.

question

What is a foreign key?

answer

A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.

question

All of the following are advantages of database-stored information except:

answer

Increased information redundancy- The actual advantages are Increased flexibility, Increased performance, Increased information integrity

question

Which of the following is incorrect in reference to a database?

answer

Information is accessed by physical structure.

question

What is the physical view of information?

answer

Deals with the physical storage of information on a storage device such as a hard disk.

question

Which of the following is correct in reference to a database?

answer

A database can support many logical views.

question

What refers to how well a system can adapt to increased demands?

answer

Scalability

question

Which of the following measures how quickly a system performs a certain process or transaction?

answer

Performance

question

What is information redundancy?

answer

Duplication of information, Storing the same information in multiple places, Storing duplicate information in multiple places., All of these-answer.

question

What is a problem with redundant information?

answer

It is difficult to determine which values are the most current, It is often inconsistent., , It is difficult to determine which values are the most accurate. All of these.

question

Which of the following is true in regard to eliminating redundant information?

answer

Improves information quality.

question

What are the rules that help ensure the quality of information?

answer

Integrity constraints

question

What are the rules that enforce basic and fundamental information-based constraints

answer

Relational integrity constraints

question

Which of the following is a valid type of integrity constraint?

answer

Business-critical integrity constraint

question

What type of integrity constraint does not allow someone to create an order for a nonexistent customer?

answer

Relational integrity constraint

question

All of the following are relational integrity constraints EXCEPT:

answer

Answer: The system will not allow returns of fresh produce after 15 days past delivery.: -The system will not allow an entry for an order for a nonexistent customer.,The system will not allow shipping a product to a customer who does not have a valid address.,, The system will not allow shipping a nonexistent product to a customer.

question

What is an interactive website kept constantly updated and relevant to the needs of its customers through the use of a database?

answer

Data-driven website

question

What type of website is best to build for a general informational website with static information?

answer

Static website

question

What type of website is best to build for a continually changing information, including press releases, new product information, and updated pricing?

answer

Data-driven website

question

Which of the following is not an advantage of building a data-driven website?

answer

Minimizes or reduces efficiency.

question

What is a forward integration?

answer

Takes information entered into a given system and sends it automatically to all downstream systems and processes.

question

What is a backward integration?

answer

Takes information entered into a given system and sends it automatically to all upstream systems and processes.

question

What is an integration?

answer

Allows separate systems to communicate directly with each other.

question

A foreign key is a field (or group of fields) that uniquely identifies a given record in a table.

answer

FALSE- A primary key is a field (or group of fields) that uniquely identifies a given record in a table.

question

One of the advantages found in a relational database is increased information redundancy.

answer

FALSE--Relational databases reduce information redundancy, not increase information redundancy.

question

Relational integrity constraints are rules that enforce basic and fundamental information-based constraints.

answer

TRUE

question

A data-driven website is an interactive website kept constantly updated and relevant to the needs of its customers through the use of a database.

answer

TRUE

question

Ideally, an organization wants to build only forward integrations.

answer

FALSE- Ideally, an organization wants to build both forward and backward integrations.

question

A data warehouse is a _________ collection of information - gathered from many different ___________ databases - that supports business-analysis activities and decision-making tasks.

answer

logical; operational

question

All of the following are reasons why operational systems are not appropriate for business analysis except:

answer

Operational systems are integrated.

question

Which of the following describes ETL?

answer

A process that extracts information from internal and external databases, A process that transforms information using a common set of enterprise definitions, A process that loads information into a data warehouse. All of these.

question

What is data mining?

answer

Process of analyzing data to extract information not offered by the raw data alone.

question

What does the Data Warehousing Institute estimate that low-quality information costs U.S. businesses annually?

answer

$600 billion

question

When does information cleansing occur in the data warehouse?

answer

During the ETL process and once it is in the data warehouse.

question

Which of the following statements is true regarding customer information?

answer

Customer information can exist in several operational systems, Customer information in each operational system could change, Customer information in each operational system can be different, All of these

question

Which of the following occurs during data cleansing?

answer

Clean missing records, Clean redundant records, Clean inaccurate data, All of these

question

Which of the following statements is true?

answer

The more complete and accurate an organization wants to get its information, the more it costs.

question

What is information that people use to support their decision-making efforts?

answer

Business intelligence

question

Which of the following does not draw a parallel between the challenges in business and the challenges of war?

answer

Accurate and complete information.

question

Why is Ben & Jerry's using business intelligence?

answer

To improve quality.

question

Why is Noodles & Company using business intelligence?

answer

To improve financial analysis.

question

Why would a business use a data warehouse that offers strategic level, external, integrated, and historical information?

answer

Identify trends, Make projections, Decide key business issues, All of these.

question

What is the primary purpose of a data warehouse?

answer

To aggregate information throughout an organization into a single repository in such a way that employees can make decisions and undertake business analysis activities.

question

Lands' End created an organization-wide data warehouse so all its employees could access organizational information. Lands' End soon found out that there could be "too much of a good thing." Many of its employees would not use the data warehouse, because it was simply too big, too complicated, and had too much irrelevant information. Lands' End knew there was valuable information in its data warehouse, and it had to find a way for its employees to easily access the information. What was Lands' End's solution?

answer

Build a data mart.

question

A relational database contains information in a series of two-dimensional tables. How is data contained in a data warehouse and data mart?

answer

Information is multidimensional, meaning it contains layers of columns and rows.

question

What is a dimension?

answer

A particular attribute of information.

question

A dimension is a particular attribute of information. Each layer in a data warehouse or data mart represents information according to an additional dimension. What is the common term for the representation of multidimensional information?

answer

Cube

question

Achieving perfect information is almost impossible. The more complete and accurate an organization wants its information to be, the more it costs. Which two variables are used to determine the trade-off for perfect information?

answer

Accuracy versus completeness.

question

Which of the following is not one of the parallels between challenges in business and those of war?

answer

Using tactical business intelligence

question

What is the primary problem most organizations face today concerning information?

answer

Data rich, information poor

question

What types of BI decisions include predicting sales, determining correct inventory levels, and distribution schedules among outlets, and loss prevention?

answer

Retail and sales BI decisions

question

What types of BI decisions include forecasting levels of bad loans and fraudulent credit card use, credit card spending by new customers, and which kinds of customers will best respond to new loan offers?

answer

Banking BI decisions

question

What types of BI decisions include forecasting claim amounts and medical coverage costs, classifying the most important elements that affect medical coverage; predicting which customers will buy new insurance policies?

answer

Insurance BI decisions

question

Which of the following can use BI to make informed decisions?

answer

Law enforcement industry, Airline industry, Broadcasting industry, All of these

question

Which of the following can use BI to make informed decisions?

answer

All of these

question

The primary purpose of a data warehouse is to perform transactional processes.

answer

FALSE-The primary purpose of a data warehouse is to perform analytical processes.

question

Extraction, transformation, and loading is a process that extracts information from internal databases, transforms the information using a common set of enterprise definitions, and loads the information into an external database.

answer

FALSE--Extraction, transformation, and loading is a process that extracts information from internal and external databases, transforms the information using a common set of enterprise definitions, and loads the information into a data warehouse

question

A dimension is a particular attribute of information.

answer

TRUE

question

The Data Warehousing Institute estimates that low-quality information costs U.S. businesses $60 billion annually.

answer

FALSE--The Data Warehousing Institute estimates that low-quality information costs U.S. businesses $600 billion annually.

question

The data warehouse is a location for all of a business's information.

answer

FALSE--The data warehouse is not a location for all of a business's information.

question

Which of the following is not a reason for the growth of decision-making information systems?

answer

People no longer have to worry about protecting the corporate asset of organizational information.

question

What can a model accomplish?

answer

Calculate risks, Understand uncertainty, Manipulate time, All of these

question

Which of the following is a quantitative model typically used by a DSS?

answer

Sensitivity analysis, What-if analysis, Goal-seeking analysis, All of these

question

What is the study of the effect that changes in one (or more) part of the model has on other parts of the model?

answer

Sensitivity analysis

question

What finds the inputs necessary to achieve a goal, such as a desired level of output?

answer

Goal-seeking analysis

question

What is consolidation?

answer

Involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information.

question

What is drill-down capability?

answer

Enables users to get details, and details of details, of information.

question

What is slice-and-dice capability?

answer

The ability to look at information from different perspectives.

question

What integrates information from multiple components and tailors the information to individual preferences?

answer

Digital dashboard

question

What are various commercial applications of artificial intelligence called?

answer

Intelligent systems

question

What is a category of AI that attempts to emulate the way the human brain works?

answer

Neural network

question

Which of the following is the most commonly used form of AI in the business arena?

answer

Expert system

question

What is a special-purpose, knowledge-based information system that accomplishes specific tasks on behalf of its users?

answer

Intelligent agent

question

What is an artificial intelligence system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem?

answer

Genetic algorithm

question

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?

answer

EIS, DSS, TPS

question

Which of the following is an incorrect enterprise view of information technology?

answer

Processing is OLTP for executives and OLAP for analysts.

question

Which of the following is a type of transaction processing system?

answer

Order processing

question

Which of the following is a type of decision support system?

answer

Manufacturing

question

Which system differentiates an executive information system from a decision support system and a transaction processing system?

answer

Stock market information system

question

A genetic algorithm is an artificial intelligence system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem

answer

TRUE

question

The ultimate goal of AI is to build a system that can mimic human intelligence.

answer

TRUE

question

Sensitivity analysis, what-if analysis, and market-basket analysis are the three quantitative models typically used by a DSS.

answer

FALSE-Sensitivity analysis, what-if analysis, and goal-seeking analysis are the three quantitative models typically used by a DSS.

question

Consolidation, drill-down, and slice-and-dice are the three most common capabilities offered in an EIS.

answer

TRUE

question

A shopping bot is one of the simplest examples of an intelligent agent.

answer

TRUE

question

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company, if it wants to take advantage of sustaining technologies.

answer

FALSE--Future managers and workers need to understand the benefits MIS and ebusiness can offer a company, if it wants to take advantage of disrupting technologies.

question

Examples of ebusiness advantages include opening new markets, reducing costs, and expanding global reach.

answer

TRUE

question

Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.

answer

FALSE--Disintermediation occurs when a business sells direct to the customer online and cuts out the intermediary.

question

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

answer

TRUE

question

Disruptive technology tends to provide us with better, faster, and cheaper products.

answer

FALSE--Sustaining technology tends to provide us with better, faster, and cheaper products.

question

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

answer

TRUE

question

Dell Inc. ranks highest on the list for expecting returns from new investments.

answer

TRUE

question

Information reach refers to the number of people a business can communicate with, on a global basis.

answer

TRUE

question

What is best for an organization's current business could ruin it in the long term.

answer

TRUE

question

Ebusiness is the buying and selling of goods and services over the Internet.

answer

FALSE--Ecommerce is the buying and selling of goods and services over the Internet.

question

Ebusiness is something that a business can just go out and buy.

answer

FALSE--Ebusiness is not something that a business can just go out and buy

question

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

answer

Digital Darwinism

question

Which of the following produces an improved product, customers are eager to buy, such as a faster car or larger hard drive?

answer

Sustaining technology

question

Which of the following represents a form of disruptive technology?

answer

All of these are included.

question

Which of the following is a challenge of sustaining technology?

answer

Provides a product that does not meet existing customers' future needs.

question

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

answer

Sears

question

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.

answer

disruptive technologies

question

Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense Advanced Research Project Agency (DARPA)?

answer

Internet

question

Which of the following terms could you use synonymously when referring to the web?

answer

URL, domain name

question

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

answer

Understanding that he must create a unique domain name for each client, Being able to work with HTML, Understanding the World Wide Web and how hyperlinks work, All of these.

question

Which of the following is not a reason for the explosive growth of the WWW?

answer

Digital Darwinism.

question

Which term describes the WWW during its first few years of operation between 1991 and 2003?

answer

Web 1.0

question

What is the difference between ecommerce and ebusiness?

answer

Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.

question

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

answer

Hypertext transport protocol (HTTP)

question

What allows users to access the WWW?

answer

Web browser

question

Which of the following are types of web browsers?

answer

Internet Explorer and Mozilla's Firefox

question

What caused Polaroid to go bankrupt?

answer

One-hour film processing and digital cameras stole its market share.

question

Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?

answer

Universal resource locator

question

Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?

answer

Waste or recycling industry

question

Universities were among some of the first users of the Internet. What was the Internet first called?

answer

ARPANET

question

Both individuals and organizations have embraced ebusiness to do which of the following?

answer

Enhance productivity, Maximize convenience, Improve communications, All of these.

question

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

answer

Information richness

question

What measures the number of people a firm can communicate with all over the world?

answer

Information reach

question

Which of the below would not be considered an advantage of ebusiness?

answer

Reducing information reach.

question

What is the ability of an organization to tailor its products or services to the customers' specifications?

answer

Mass customization

question

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

answer

Walmart

question

M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M's ebusiness strategy?

answer

Mass customization

question

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

answer

Personalization

question

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

answer

Personalization

question

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?

answer

Mass customization

question

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

answer

Reintermediation

question

When evaluating the business value of disintermediation, the more ____________ that are cut from the distribution chain, the lower the product price.

answer

intermediaries

question

What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

answer

Cybermediation

question

A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness?

answer

Researching products to find the lowest price and visiting the store to purchase the item.

question

Which of the below statements is correct?

answer

Just putting up a website does not create an ebusiness.

question

What is the exact pattern of a consumer's navigation through a site?

answer

Clickstream data

question

What is the best way to measure a company's ebusiness success?

answer

Effective MIS metrics, Interactivity, Clickstream data , All of these

question

Which of the following is an ebusiness marketing technique?

answer

Cookies, Pop-up ad, Banner ad, All of these

question

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

answer

Viral marketing

question

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washington area. Bonnie is highly technical and uses many online marketing techniques to increase business. One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?

answer

A banner ad

question

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

answer

Disintermediation

question

What measures the number of people a firm can communicate with all over the world?

answer

Information reach

question

Which of the following is an example of a clickstream data metric?

answer

Dates and times of visits, Number of customers with shopping carts, The number of page views, All of these

question

What does digital Darwinism imply?

answer

Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.

question

Which of the following is an example of a disruptive technology?

answer

Oracle's database software, Sony's transistor-based consumer electronics (transistor radio), Intel's low-end microprocessors, All of these

question

Which of the following is an example of a sustaining technology?

answer

Porsche's faster car

question

Which company is expected to gain the majority of its returns on existing investments?

answer

Phillips Petroleum

question

Which company is expected to gain the majority of its returns on new investments?

answer

Dell

question

Which of the following is a reason for the growth of the World Wide Web?

answer

The microcomputer revolution, Advancements in networking hardware., Web pages being easy to create and flexible., All of these.

question

What is information richness?

answer

The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

question

What is information reach?

answer

Measures the number of people a firm can communicate with all over the world.

question

What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?

answer

Intermediaries

question

What occurs when a business sells directly to the customer online and cuts out the middle man?

answer

Disintermediation

question

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

answer

Reintermediation

question

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?

answer

Cybermediation

question

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called?

answer

Cookie

question

What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business?

answer

Banner ad

question

All of the following are types of website visitors except:

answer

Usability visitor----------------Unidentified visitor, Identified visitor, Unique visitor

question

What category of website metrics does stickiness, or visit duration time, belong to?

answer

Visit metric

question

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

answer

Hit metric

question

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

answer

Personalization

question

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

answer

Paradigm shift

question

A click-and-motor business operates on the Internet only, without a physical store.

answer

FALSE-This is the definition of a pure-play (virtual) business, which operates on the Internet only, without a physical store.

question

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

answer

FALSE--The majority of eBay's customers are using a consumer-to-consumer (C2C) ebusiness model.

question

Taxonomy is the set of ideas about how all information in a given context should be organized.

answer

FALSE--Information architecture is the set of ideas about how all information in a given context should be organized.

question

A webinar is a form of web conferencing which blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

answer

TRUE

question

Many businesses are using instant messaging as a way to answer simple questions quickly and easily.

answer

TRUE

question

Managing consumer trust is not a challenge for ebusiness participants, as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

answer

FALSE--Managing consumer trust is a challenge facing ebusinesses.

question

The Internet marketplace is free of most forms of traditional sales tax.

answer

TRUE

question

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

answer

FALSE--Ensuring consumer protection is an ebusiness challenge.

question

Content providers are companies that generate revenue by providing digital content, such as news, music, photos, or videos. Examples include Netflix and iTunes.

answer

TRUE

question

Transaction brokers process online sales transactions.

answer

TRUE

question

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

answer

TRUE

question

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

answer

TRUE

question

What is the difference between a business model and an ebusiness model?

answer

A business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet.

question

What are the four main types of ebusiness models?

answer

Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer.

question

What is the difference between a B2C and a C2B?

answer

B2C focuses on business to consumers, and C2B focuses on consumers to business.

question

What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?

answer

C2C

question

What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs?

answer

Business-to-business

question

Which of the following represents businesses buying from and selling to each other over the Internet?

answer

B2B

question

Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?

answer

B2C

question

What is another name for an eshop?

answer

Estore or etailer

question

Which category below represents the three common forms of business operations, brick-and-mortar, click-and-mortar, and pure play?

answer

B2C

question

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

answer

C2B

question

What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

answer

Adwords

question

What is a business that operates in a physical store without an Internet presence?

answer

Brick-and-mortar business

question

What is a pure-play business?

answer

A business that operates only on the Internet without a physical store.

question

What are the three primary models that a B2C business can use to operate?

answer

Brick-and-mortar, click-and-mortar, virtual

question

Which type of ebusiness model is Amazon using?

answer

Pure-play

question

Which type of ebusiness model is Barnes and Noble using?

answer

Click-and-mortar

question

Which type of ebusiness model best describes Barnes & Noble?

answer

Click-and-mortar

question

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

answer

Ebusiness model

question

Which of the following represents a brick-and-mortar business?

answer

T.J. Maxx

question

All of the following are forms of ebusiness except ______________.

answer

subscription fee

question

Which of the below is not a valid form of ebusiness revenue model?

answer

Service provider-----------------------Examples of ebusiness revenue models are (1) advertising fees, (2) license fees, (3) subscription fees, (4) transaction fees, and (5) value-added services.

question

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but focuses on only the real estate industry. The main revenue source for Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?

answer

Subscription fees

question

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

answer

Email, instant messaging, podcasting, content management systems, and video conferencing, and web conferencing.

question

Which of the following represents the primary forms of ebusiness?

answer

Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.

question

Which of the following lists the primary ebusiness revenue models?

answer

Advertising fees, license fees, subscription fees, transaction fees, and value-added service fees.

question

Which of the following lists the categories for ebusiness models?

answer

B2B, B2C, C2C, and C2B.

question

What is an ISP?

answer

Internet service provider, a company that provides access to the Internet for a monthly fee.

question

Which of the below is not an ISP?

answer

Facebook

question

What occurs when a system updates information at the same rate it receives the information?

answer

Real-time communication

question

What is the primary business advantage of using email?

answer

Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.

question

What is another term for instant messaging?

answer

IMing

question

What is a service that enables instant or real-time communication between people?

answer

IMing

question

What are some of the immediate results businesses found from using instant messaging?

answer

Quickly identify which employees are at their computers, Easily hold simultaneous IM sessions with multiple people, Resolve questions or problems immediately, All of these.

question

What converts an audio broadcast for use by a digital music player?

answer

Podcasting

question

As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?

answer

Webinar

question

Companies use __________ as marketing communication channels, discussing everything from corporate strategies to detailed product overviews.

answer

podcasting

question

Illuminate Live is a lecture program used in schools and is considered a(n) _________ tool.

answer

web conferencing

question

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

answer

Taxonomy

question

What is the set of ideas about how all information in a given context should be organized?

answer

Information architecture

question

Which of the below is not considered an advantage of a content management system?

answer

Content management systems increase order entry speed.

question

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

answer

Email

question

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

answer

Podcasting

question

Which ebusiness tool plays a crucial role in getting website visitors to view more than just the home page by providing clear navigation choices?

answer

CMS

question

Which of the following is a challenge facing an ebusiness?

answer

Managing Consumer Trust

question

What are the four challenges facing ebusinesses outlined in the text?

answer

Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.

question

Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?

answer

Be accessible to communicate in-person, Be available to communicate in-person, Use customer testimonials that link to your client website, All of these.

question

Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.

answer

consumer trust

question

Ben Schultz decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Ben encountered?

answer

The physical separation of buyer and seller

question

Susan teaches many individuals and business professionals how and why to use social media, and the benefits and challenges to using social media. Of the four ebusiness challenges, which of the following is the most crucial challenge to consider before engaging in social media?

answer

Ensuring consumer protection

question

Many believe that U.S. tax policy should provide a level playing field for traditional retail businesses, mail-order companies, and online merchants. What form of ebusiness challenge is this statement referring to?

answer

Adhering to taxation rules

question

Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?

answer

Some online companies have to charge sales tax.

question

What is a telecommunications system?

answer

Enables the transmission of data over public or private networks

question

What is a network?

answer

A communications, data exchange, and resource-sharing system created by linking two or more computers and establishing standards, or protocols, so that they can work together

question

What is a peer-to-peer network?

answer

Any network without a central file server and in which all computers in the network have access to the public files located on all other workstations

question

What is a client?

answer

A computer that is designed to request information from a server

question

What is designed to connect a group of computers in close proximity to each other such as in an office building, a school, or a home?

answer

Local area network

question

What spans a large geographic area, such as a state, province, or country?

answer

Wide area network

question

What is a large computer network usually spanning a city?

answer

Metropolitan area network

question

Which of the following is not one of the differentiating factors of a network?

answer

Telecommunication system

question

What runs a network, steering information between computers and managing security and users?

answer

Network operating system

question

What is a computer that is designed to request information from a server?

answer

Client

question

What occurs when the sending computer divides a message into a number of efficiently sized units called packets, each of which contains the address of the destination computer?

answer

Packet-switching

question

What is a router?

answer

An intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination

question

What is network topology?

answer

Refers to the geometric arrangement of the actual physical organization of the computers (and other network devices) in a network

question

What is a client/server network?

answer

A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients

question

What is packet-switching?

answer

Occurs when the sending computer divides a message into a number of efficiently sized units called packets, each of which contains the address of the destination computer

question

What is interoperability?

answer

The capability of two or more computer systems to share data and resources, even though they are made by different manufacturers

question

What is a protocol?

answer

A standard that specifies the format of data as well as the rules to be followed during transmission

question

Which of the following is not a network topology?

answer

Ethernet

question

Which of the following represents the bus topology?

answer

All devices are connected to a central cable or backbone

question

Which of the following represents the ring topology?

answer

All devices are connected to one another in the shape of a closed loop, so that each device is connected directly to two other devices, one on either side of it

question

What allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network?

answer

File transfer protocol (FTP)

question

What allows the management of networked nodes to be managed from a single point?

answer

Simple network management protocol (SNMP)

question

What is TCP/IP's own messaging system for email?

answer

Simple mail transfer protocol (SMTP)

question

What allows web browsers and servers to send and receive web pages?

answer

Hypertext transfer protocol (HTTP)

question

Which of the following is not a commonly used type of guided media?

answer

Transmission control protocol/Internet protocol

question

What refers to a type of cable composed of four (or more) copper wires twisted around each other within a plastic sheath?

answer

Twisted-pair cable

question

Which of the following represents the TCP/IP four-layer reference model?

answer

Application, transport, Internet, network interfaces

question

How many layers does the OSI model contain?

answer

Seven

question

What is interoperability?

answer

The capability of two or more computer systems to share data and resources, even though they are made by different manufacturers

question

File Transfer Protocol (FTP) allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network.

answer

TRUE

question

Packet-switching is an intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination.

answer

FALSE-A router is an intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination.

question

Network transmission media refers to the various types of media used to carry the signal between computers.

answer

TRUE

question

Hypertext Transfer Protocol (HTTP) uses TCP/IP technology to transmit voice calls over long-distance telephone lines.

answer

FALSE--Voice over IP (VoIP) uses TCP/IP technology to transmit voice calls over long-distance telephone lines.

question

Simple Mail Transfer Protocol (SMTP) is TCP/IP's own messaging system for email. Telnet Protocol provides terminal emulation that allows a personal computer or workstation to act as a terminal, or access device, for a server.

answer

TRUE

question

Interoperability is the capability of two or more computer systems to share data and resources, even though they are made by different manufacturers.

answer

TRUE

question

Web 2.0 is the next generation of Internet that uses—a more mature, distinctive communications platform characterized by qualities such as collaboration, sharing, and free.

answer

TRUE

question

Source code is software made available free for any third party to review and modify.

answer

FALSE-- This is the definition of open source.

question

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

answer

TRUE

question

Social media are websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.

answer

TRUE

question

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

answer

FALSE---Folksonomy is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

question

The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

answer

TRUE

question

A wiki - from the Hawaiian word for quick - is a type of a collaborative web page that allows users to add, remove, and change content.

answer

TRUE

question

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

answer

TRUE

question

Open source and sharing are both advantages and disadvantages of Business 2.0.

answer

TRUE

question

Copyright laws protect collaborative websites like blogs and wikis, allowing users to reuse material freely and easily

answer

FALSE---Copyright infringement is a challenge of the online world, and business 2.0 is seeing more cases and problems with it online.

question

Tim Berners-Lee was one of the founders of the Internet.

answer

TRUE

question

Egovernment involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer and all branches of government.

answer

TRUE

question

Web 3.0 refers to static text-based information websites.

answer

FALSE---Web 1.0 refers to static text-based information websites, Web 2.0 is about user-contributed content, and Web 3.0 is based on "intelligent" web applications using natural language processing, machine-based learning and reasoning, and intelligent applications.

question

Mobile banking and mobile sales are both a part of the emerging mbusiness.

answer

TRUE

question

Which of the below is not a characteristic of Business 2.0?

answer

Technical skills are required.-----------------------------Business 2.0 (Web 2.0) encourages user participation and the formation of communities to contribute to the content. Technical skills are no longer required to use and publish information to the web, and new web technologies eliminate entry barriers for online business. Web 2.0 technologies also provide a virtual environment that is vibrant and important to many.

question

What are the four most common Business 2.0 characteristics?

answer

Content sharing through open source, user-contributed content, collaboration inside the organization, and collaboration outside the organization.

question

What is a system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

answer

Open system

question

Which of the below is not a characteristic associated with Mozilla's Firefox?

answer

Mozilla's Firefox is a prime example of a reputation system.

question

What is Mozilla Firefox?

answer

A competitor to Internet Explorer.

question

What is software whose source code is available free for any third party to review and modify?

answer

Open source

question

Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites. Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge. Which of the below would Erik primarily use when performing his daily tasks?

answer

Source code

question

Ebusiness was characterized by a few companies or users posting content for the masses. What characterizes Business 2.0?

answer

The masses posting content for the masses.

question

What is web content that is created and updated by many users for many users?

answer

User-contributed content

question

eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called a(n) ____________.

answer

reputation system

question

What is the most common form of collective intelligence found inside the organization?

answer

Knowledge management

question

What is the difference between asynchronous and synchronous communication?

answer

Asynchronous is communication that does not occur at the same time. Synchronous communication occurs at the same time.

question

Which of the below is not a characteristic of Business 2.0?

answer

Web browser

question

Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?

answer

Collaboration system

question

Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?

answer

Collective intelligence

question

Which system supports the capture, organization, and dissemination of knowledge throughout an organization?

answer

Knowledge management system

question

Which of the below focuses on user-generated content?

answer

YouTube, Wikipedia, Netflix, All of these

question

What are the two categories that include intellectual and knowledge-based assets?

answer

Explicit knowledge and tacit knowledge

question

What is the type of knowledge that is contained in people's heads?

answer

Tacit knowledge

question

What is the type of knowledge that consists of anything that can be documented, archived, and codified, often with the help of an MIS department?

answer

Explicit knowledge

question

Which of the following is not an example of explicit knowledge?

answer

Employee opinion

question

What do Netflix and Amazon use to drive their recommendation tools?

answer

User-generated content

question

What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?

answer

Social media

question

What is the practice of expanding your business and social contacts by constructing a personal network?

answer

Social networking

question

What is a locally stored URL or the address of a file or Internet page saved as a shortcut?

answer

Website bookmark

question

Which of the below represents an example of why an employer would use social media?

answer

To find potential job candidates via LinkedIn, To review potential job candidates by viewing their Facebook page., To attract new job candidates via YouTube., All of these.

question

What are the two basic functions that social networking sites provide?

answer

The ability to create and maintain a profile that is your online identity and create connections between other people within the network.

question

Which of the below is not an example of a social bookmarking website?

answer

Facebook

question

What is an SNA?

answer

Social networking analysis

question

What maps group contacts, identifying who knows each other and who works together?

answer

Social networking analysis

question

Many social media websites use _________, or specific keywords or phrases incorporated into website content for means of classification or taxonomy.

answer

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