CIS 429 Exam 3 – Flashcards
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Who did Business 2.0 rank as number one in the top 50 people who matter most in business?
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YOU the customer
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Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
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EIS, DSS, TPS
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What is the ability to view all areas up and down the supply chain?
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supply chain visibility
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Which of the following is a key to SCM success?
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support organizational goals
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What is a category of AI that attempts to emulate the way a human brain works?
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neural network
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What is at the heart of any ERP system?
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Database
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Which of the following is not a principle of SCM
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listen to signals from telecommunications equipment (should be listening to signals of market demand)
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Which of the following is the first CRM implementation strategy?
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clearly communicate the CRM strategy
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Which application are employees most likely to use?
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CRM, SCM, ERP
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Which of the following is a type of transaction processing system?
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Order processing
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Which of the following represents operational CRM
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supports traditional processing, supports day-to-day front of office operations, and supports operation that deal directly with the customers.
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Which application's primary business benefits include forecasting, planning, purchasing, material management, warehousing, inventory, and distribution?
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ERP
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What are the various commercial applications of artificial intelligence called?
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Intelligent Systems
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What is drill-down capability?
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Enables users to get details, and details of details or information
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What can a model accomplish?
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calculate risks, understand uncertainty, and manipulate time
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Which of the following describes ERP systems?
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Provide a foundation for collaboration between departments, enable people in different business areas to communicate and have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance.
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What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?
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Analytical CRM
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What is the study of the effect that changes in one (or more) part of the model has on other parts of the model?
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Sensitivity Analysis
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Which application's primary business benefits include market demand, resource and capacity constraints, and real-time scheduling?
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ERP
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Which of the following is an incorrect enterprise view of information technology?
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Processing is OLTP for executives and OLAP for analysts.
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Which of the following automates the different steps and stages of the supply chain
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supply chain execution software
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Which of the following is the most commonly used form of AI in the business area?
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Expert System
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What is consolidation?
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Involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information.
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What is an artificial intelligence system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem?
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Genetic algorithm
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What finds the inputs necessary to achieve a goal such as desired output level?
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Goal-Seeking Analysis
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What are the primary business benefits of an ERP system?
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forecasting, planning, purchasing, materials management, warehousing, inventory, and distribution
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Which of the following is not one of the four changes resulting from advances in information technology that are driving supply chains?
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Scalability (speed, consumer behavior, and visibility are all factors)
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What is a special-purpose, knowledge-based information system that accomplishes specific tasks on behalf of its users? Intelligent system
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Intelligent Agent
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What is Slice and Dice capability?
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the ability to look at information from different perspectives.
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What is it called when distorted product demand information passes from one entity to the next throughout the supply chain?
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Bull-Whip Effect
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Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?
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CRM
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What can analytical CRM modeling tools discover?
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Identify opportunities for expanding customer relationships. Identify opportunities for cross-selling. Identify opportunities for up-selling.
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Which of the following is not a reason for the growth of decision-making information systems?
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People no longer have to worry about protecting the corporate asset of organizational information.
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Who are the primary users of ERP systems?
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ccounting, finance, logistics, and production
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Which of the following is a type of decision support system?
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Order processing, Inventory Tracking, and Manufacturing
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Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?
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CRM
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When a user enters or updates information in one ERP module, it is immediately and automatically updated throughout the entire system.
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True
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CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.
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False Its a philosophy, not a technology
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In the past, departments made decisions independently of each other.
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True
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Back-office operations deal directly with the customer.
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False
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Information technology's primary role in supply chain management is creating the integrations, or tight process and information linkages, between functions within a firm - such as marketing, sales, finance, manufacturing, and distribution - and between firms.
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True
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Deploy in incremental phases and measure and communicate success is one of the keys to success for SCM.
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True
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A genetic algorithm is an artificial intelligence system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem
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True
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The Internet can completely replace the phone and face-to-face communications with customers.
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False
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The business world is shifting from customer focus to product focus.
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False Shifting to customer focus
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Consolidation, drill-down, and slice-and-dice are the three most common capabilities offered in an EIS.
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True
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