Chi Nail Spa Bar Essay Example

Walk-ins are still welcome and will be charged regular prices for any requested services. Our unique name and elegant location attract customers from middle to high-class backgrounds. Located in Downtown Atlanta, where residents earn at least $25,000.00 annually, we are confident in achieving our goals. Within a 25-mile radius of our establishment, there is limited competition.

Market Analysis: Nail salons offer various nail care options such as acrylics, silk or fiberglass wraps, French manicures, polish, and pedicures. Some salons even provide comprehensive beauty services.

These nail salons provide a range of services such as nail treatments, facials, waxing, and skincare. The individuals who work in these salons are commonly known as nail technicians. In certain regions of the UK and USA, it is necessary for nail technicians to have official qualifications recognized by the state in order for salons to obtain licenses.

In 2010, there were around 200,000 nail salons in the United States, which represented a 23% increase since 2007. The prices at these salons went up by 17% in 2008, resulting in more new salon openings. Moreover, there was a significant rise of 46% in the number of salons that had websites in 2009. Facebook marketing also experienced substantial growth with an astounding increase of 300%, transforming the top five salons into profitable businesses.

In 2010, the volume of salon services increased by 3.5%. Additionally, 34% of nail salons introduced new services during this time, with 66% of them opting to offer gel-based services. Surprisingly, 66% of nail technicians do not receive any incentives for selling retail products, despite the industry's continued profitability. The total income generated from services in 2011 reached $7.7 billion, with price increases

observed across all service categories. Moreover, a recent study revealed that 74% of nail technicians now own smartphones.

In 2012, the salon industry saw significant growth as numerous salons opened. This trend continued in 2013 with a high demand for nail services, resulting in a revenue of $46.4 billion. While booth rental rates have slightly decreased, gel polish remains the dominant service, attracting middle and high-class individuals.

Organization And Management

The innovative Chi Spa Bar concept was created by Ericka Miller, Kisherra Dalton, and Deborah Rolax. These professionals collaborated to brainstorm ideas that would enhance the lives of both men and women. It didn't take long for them to conceive the idea of opening a nail spa bar in downtown Atlanta.

During the development and refinement of our business plan, we encountered challenges on our journey towards achieving our goals. Let me introduce myself as Ericka Miller, a 21-year-old graduate from B.E. Mays High School who proudly supported the school by cheering at every game. After graduating, I pursued a medical education at Bauder College while working in various jobs within the field. However, I soon realized that my true passion lay in caring for people in a different way.

Nail art became my newfound passion, and I dedicated myself to practicing it on both myself and my family members. As I honed my skills in this area, I recognized that helping others through nail art was how I wanted to make a difference. On the other hand, Kisherra Dalton has always possessed an unwavering determination to succeed in all of her endeavors.

With a bachelor’s degree in Business/Healthcare Management, she has worked diligently as a professional coder for physicians and

hospitals, ensuring proper documentation and accounting for all financial transactions.

Service

From the customers' perspective, few individuals have time to groom themselves due to busy work schedules. However, those who do appreciate having a dedicated place where they can go for grooming and relaxation. This service is highly valued as it helps people look and feel good. It is considered an artistic pursuit that enhances nails and feet with nail art while also improving beauty through skincare products and facials. Nail art has gained popularity among celebrities, becoming a status symbol in which many participate.

We provide affordable manicures and pedicures in a calm atmosphere, striving to meet our customers' needs. Our hours of operation are from 9a.m to 9p.m, accommodating all schedules. Our team of friendly and professional staff greets each client with a smile and warm welcome. Situated near downtown Atlanta, our salon is surrounded by shopping centers, coffee shops, and restaurants. Additionally, we offer a unique 15-minute manicure service that no other Atlanta salon provides, ensuring customer satisfaction and loyalty. Despite being new to entrepreneurship, I have ambitions to establish and expand a business that serves and contributes to our community. As long as there is demand for our services, our company will thrive.