Chapter 6 Television and Cable

question
Why were there a limited number of TV stations in a city or market in the early days of television?
answer
Airwave spectrum frequencies interfered with each other, so a city or market could only support a certain number of stations.
question
Single sponsorship of television shows was eliminated by _____.
answer
a longer program length b. the quiz-show scandals c. discouraging advertisers from sponsoring programs d. substantially raising costs for advertisers
question
Developed in the 1950s, the magazine program featured _____.
answer
news, talk, comedy, and music segments in one show
question
What did the FCC do in 1948?
answer
It put a freeze on issuing new television licenses
question
The quiz-show scandals can be credited with _____.
answer
undermining Americans' expectations of the democratic promise of television
question
The first small television cable systems were known as _____.
answer
CATV (Community Antenna Television)
question
In 1999, cable penetration hit 70 percent. Why has cable penetration dropped in recent years?
answer
Better online services and DBS services are capturing a portion of cable's business.
question
What measures did cable channels take when people in small rural communities began installing their own receiving dishes and downlinking channels for free?
answer
Scrambling signals so they weren't able to
question
Which of the following statements about cable programming is FALSE?
answer
Cable systems typically offer a single tier of service to their customers.
question
What occurs when consumers record a television program on a VCR or DVR and then watch it later at their convenience?
answer
time shifting
question
Third-screens typically operate as _____ services.
answer
catch-up
question
How are cable and DBS operators fighting back against online streaming services?
answer
They are releasing iPad apps, allowing users to stream live TV on their iPads at no additional cost.
question
An example of using a "third screen" would be _____.
answer
watching a recent television episode on your computer
question
A show that focuses on wacky incidents is called a _____ comedy
answer
domestic
question
What type of program had its roots in live theater?
answer
anthology drama
question
A hybrid drama mixes _____.
answer
comic situations and grim plots
question
Why might producing a reality television show be more appealing to a network than producing a scripted drama?
answer
Reality programming, with its cheap sets and nonactors, is cheaper to produce than a scripted drama.
question
What was the primary reason government regulators in the 1960s and 1970s took away the first hour of prime time from network control and prevented networks from reaping profits from syndication?
answer
Regulators were concerned about the networks' monopolistic control and unfair business practices
question
What did the must-carry rules require cable networks to carry?
answer
local broadcast stations
question
Access-channel mandates were intended to _____.
answer
require cable systems to set aside channels for local government and educational uses
question
What is the difference between electronic publishers and common carriers?
answer
Electronic publishers can choose what content and channels to carry, but common carriers cannot.
question
The Telecommunications Act of 1996 resulted in which of the following?
answer
Telephone and cable companies were allowed to enter each other's markets
question
What are the usual terms for a barter deal for a syndicated program?
answer
Production companies offer to lease a show to a station or network in exchange for splitting advertising revenue.
question
A television rating is _____.
answer
the percentage of all TV households watching a show
question
Which sentence best describes how ratings impact the business of television and cable?
answer
Higher ratings mean more viewers, which mean higher-priced commercials.
question
Which of the following statements about network affiliates is true?
answer
A network's affiliates have to broadcast the network's entire lineup.
question
A few hundred small U.S. cities have challenged giant cable companies by _____.
answer
creating competing municipally owned and operated cable services
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question
Why were there a limited number of TV stations in a city or market in the early days of television?
answer
Airwave spectrum frequencies interfered with each other, so a city or market could only support a certain number of stations.
question
Single sponsorship of television shows was eliminated by _____.
answer
a longer program length b. the quiz-show scandals c. discouraging advertisers from sponsoring programs d. substantially raising costs for advertisers
question
Developed in the 1950s, the magazine program featured _____.
answer
news, talk, comedy, and music segments in one show
question
What did the FCC do in 1948?
answer
It put a freeze on issuing new television licenses
question
The quiz-show scandals can be credited with _____.
answer
undermining Americans' expectations of the democratic promise of television
question
The first small television cable systems were known as _____.
answer
CATV (Community Antenna Television)
question
In 1999, cable penetration hit 70 percent. Why has cable penetration dropped in recent years?
answer
Better online services and DBS services are capturing a portion of cable's business.
question
What measures did cable channels take when people in small rural communities began installing their own receiving dishes and downlinking channels for free?
answer
Scrambling signals so they weren't able to
question
Which of the following statements about cable programming is FALSE?
answer
Cable systems typically offer a single tier of service to their customers.
question
What occurs when consumers record a television program on a VCR or DVR and then watch it later at their convenience?
answer
time shifting
question
Third-screens typically operate as _____ services.
answer
catch-up
question
How are cable and DBS operators fighting back against online streaming services?
answer
They are releasing iPad apps, allowing users to stream live TV on their iPads at no additional cost.
question
An example of using a "third screen" would be _____.
answer
watching a recent television episode on your computer
question
A show that focuses on wacky incidents is called a _____ comedy
answer
domestic
question
What type of program had its roots in live theater?
answer
anthology drama
question
A hybrid drama mixes _____.
answer
comic situations and grim plots
question
Why might producing a reality television show be more appealing to a network than producing a scripted drama?
answer
Reality programming, with its cheap sets and nonactors, is cheaper to produce than a scripted drama.
question
What was the primary reason government regulators in the 1960s and 1970s took away the first hour of prime time from network control and prevented networks from reaping profits from syndication?
answer
Regulators were concerned about the networks' monopolistic control and unfair business practices
question
What did the must-carry rules require cable networks to carry?
answer
local broadcast stations
question
Access-channel mandates were intended to _____.
answer
require cable systems to set aside channels for local government and educational uses
question
What is the difference between electronic publishers and common carriers?
answer
Electronic publishers can choose what content and channels to carry, but common carriers cannot.
question
The Telecommunications Act of 1996 resulted in which of the following?
answer
Telephone and cable companies were allowed to enter each other's markets
question
What are the usual terms for a barter deal for a syndicated program?
answer
Production companies offer to lease a show to a station or network in exchange for splitting advertising revenue.
question
A television rating is _____.
answer
the percentage of all TV households watching a show
question
Which sentence best describes how ratings impact the business of television and cable?
answer
Higher ratings mean more viewers, which mean higher-priced commercials.
question
Which of the following statements about network affiliates is true?
answer
A network's affiliates have to broadcast the network's entire lineup.
question
A few hundred small U.S. cities have challenged giant cable companies by _____.
answer
creating competing municipally owned and operated cable services