Chapter 4 Video Exercise: Domino’s Pizza – Flashcards
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Which of the following did the video cite as an advantage of test marketing?
answer
It provides an opportunity to see how a product performs in the market
question
Which of the following best describes "the problem" that research testing revealed for Domino's Pizza?
answer
Customers disliked the taste of their pizza
question
Which of the following words does not describe Domino's Pizza's new marketing efforts?
answer
apologetic
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Which of the following most accurately describes "the solution" Domino's found to their problem?
answer
to sue customer insights to create an entirely new pizza and brand image
question
Which of the following most accurately describes Domino's goal for the next five to ten years?
answer
to jave the number one pizza in the world
