Chapter 4 Sports and Entertainment Management
Managing Local Events
Events that indicate goals and objectives.
Specific financial plan that assists managers in determining financial resources.
Description of all marketing activities that must be accomplished.
A type of plan that includes project income, expenses & profit for an entertainment event.
Type of business that makes a good amount of profit during the Macy’s Thanksgiving Day Parade because individuals want to avoid traffic on Thanksgiving morning.
Managing College Events
Four factors of production that includes water, air, & climate.
The amount that will be offered and produced at different prices.
The ability of a service or good to satisfy a want.
The type of economic utility for the Rose Bowl Parade includes LOCATING the event in Pasadena, California.
The type of economic utility for the Rose Bowl includes BUYING A TICKET in order to watch the event.
Managing Professional Sports
Management positions in pro sports usually requires many hours for a work week during a season.
Pro Sports teams must demonstrate a commitment in order to increase good publicity for their teams.
Sports franchises will set up these in order to keep children interested in their sports.
A management job which involves advertising and having giveaways at games.
A management job that involes running a stadium or arena.
Managing Other Events
The process of creating that differentiates an organization from its competitors.
Span of Control
The number of employees that a manager supervisors directly.
Selling additional products to customers beyond the initial purchase.
A financial document that projects attendence & revenue to sucessfully undertake an event.
Slow periods that require creative marketing strategies to bring in more business for a theme park or venue.
A type of organization that has fewer levels of managemet & the biggest benefits come from improved communucation & cooperation between departments.
A type of economic utility for the bowl game includes having the event on January 1st every year.
Unity of Command
Employees report to only one supervisor at a time.
Divides the business into smaller operating units, giving managers & supervisors more responsibility.
Has businesses form temporary work teams for solving tasks.
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