question

To gain credibility with your audience in business reports, do all of the following except

answer

make the report longer than it really needs to be

question

When you write in a formal style, you should

answer

eliminate references to I and me.

question

The writing style for a report should be more formal if

answer

the subject is controversial or complex

question

Which of the following statements has the most formal tone?

answer

The financial analysis clearly shows that buying TramCo is the best alternative

question

When writing business reports for outsiders (such as customers or suppliers), it is best to

answer

use a more formal tone than you would for an internal audience

question

Whereas a(n) _______ file in a report requires readers to be online so the file can be updated, a(n) _________ file does not

answer

linked; embedded

question

The introduction (or opening) of a business report or proposal should always

answer

indicate why the subject of the report is important

question

The detailed proof needed to support your conclusions and recommendations should appear in the ________ of your report.

answer

body

question

The close of a report should

answer

achieve all of the above

question

In the introduction to a report on how to establish a paperless office, explaining the historical conditions or factors that led up to the report

answer

enables readers to understand how the opportunity developed

question

A public health expert is writing a report on lead hazards for a widespread audience. Any terms in the report that are unfamiliar to her audience should be defined in the

answer

introduction

question

In the close of a report intended to prompt sales personnel to meet specific goals, you should

answer

make sure your readers understand exactly what's expected of them and when it's expected

question

If you end up with multiple conclusions, recommendations, or actions in your report, it is best to

answer

number and list them

question

Generally speaking, an effective proposal can

answer

follow the AIDA model

question

The introduction of a solicited proposal

answer

should refer specifically to the RFP that initiated it

question

Which of the following is not an element normally included in the introduction of a proposal?

answer

Statement of qualifications

question

"Delimitations" are

answer

the scope of your proposal

question

In the body of a proposal, you should describe

answer

all of the above

question

In a proposal, the work plan

answer

is contractually binding if the proposal is accepted

question

Describing your organization's qualifications in a formal proposal is

answer

an essential part of the body

question

The close of a proposal should

answer

ask for a decision from the reader

question

When writing content to post on the web, keep in mind that readers tend to be _______ of online content

answer

skeptical

question

In a proposal to install and monitor a security system, statements such as "Our company has over 25 years of experience" should appear in what section?

answer

body

question

Including transitions and other directional aids is important

answer

whether your report is in print or online

question

In an online report, headings

answer

can be used as links to other sections of the report

question

Transitional words and phrases

answer

tie ideas together and show how one thought is related to another

question

Effective transitions in business reports

answer

may be as long as a paragraph

question

Which of the following would be the most effective preview in a formal report?

answer

The next section discusses the advantages of advertising on the Internet.

question

When preparing review sections in a report

answer

use multiple review sections if the report is long and complex

question

Which of the following would be the most effective review in a formal report?

answer

As this section has shown, our current marketing strategy is highly effective

question

Using templates in preparing reports

answer

saves time by providing a format and identifying the specific sections required for the type of report you are writing

question

Your report contains a spreadsheet with figures that are updated daily. To ensure currency, you should include the spreadsheet as a(n) ______ file.

answer

linked

question

In an online report regarding your region's potential for market growth, the best way to include a spreadsheet containing last year's sales figures would be to

answer

embed the spreadsheet in your report

question

When drafting content for online reports, it is helpful to use the inverted pyramid style of organization in which you

answer

cover the most important information first and then gradually reveal more detail

question

The primary value of a wiki stems from

answer

the collective insight of all is contributors

question

Clip art cluttering a bar chart is an example of

answer

chartjunk

question

If you have a great deal of detailed, specific information to present, the best visual to use would be a

answer

table

question

The best type of visual aid for showing that annual consumer spending has decreased over the past ten years would be

answer

a line chart

question

The best visual for illustrating a manufacturer's quality control process would be a

answer

flowchart

question

A surface chart is

answer

a form of line chart in which all the lines add up to the top line

question

A bar chart would be particularly useful for

answer

comparing market shares of three breakfast cereals from 2011 to 2012.

question

A Gantt chart is a type of

answer

bar chart

question

To illustrate how your department's budget will be distributed by percentage and type of expense, you should use

answer

a pie chart

question

Flowcharts are used to

answer

illustrate processes and procedures

question

CAD stands for

answer

computer-aided design

question

If you find a photograph online that you want to use in a document

answer

if it is not specifically ordered for free, you should assume that someone owns it and is entitled to credit and/or payment

question

In computer graphics, a template

answer

helps ensure an effective design and saves you the time of making numerous decisions every time you create a chart or graphic

question

The ideal balance between the visual and the verbal should depend on

answer

the needs of your audience

question

The primary difference between titles and captions of visuals is that

answer

captions offer discussion of the visual's content

question

Which of the following is an example of a descriptive title for a visual aid?

answer

How CamCo Reduces Costs

Chapter 12: Writing Reports and Proposals – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards