Chapter 10 mktg – Flashcards

An organization's product mix includes all of the products it sells.

EXIT Daily Fresh is a multinational food and beverage company. One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate. The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet. In this case, Daily Fresh intends to use informational labeling .

Which of the following is true of product lines? They help distinguish each version of a product from the others offered by a company. They mandate a separate marketing strategy for each line. They involve greater transportation and warehousing costs than product items. They provide economies of scale in advertising.

When deciding on distribution plans for specialty products, companies generally ensure that the items are: always marketed as unsought products. made directly available to a consumer through a salesperson, direct mail, or direct response advertising. relatively inexpensive and merit little shopping effort. distributed to only a few stores in a geographic area.

Amy spends very little time to shop for bath soaps and beauty creams as she uses only the products offered by Eve's Aura, a manufacturer of bath and beauty products. As Eve's has a wide distribution network, its products are available in almost every retail outlet in Amy's locality. In this scenario, the bath and beauty products from Eve's Aura are examples of products.

A mobile phone manufacturing company is said to functionally modify one of its products if it: reduces the price of the mobile phone ahead of a sale. introduces a sleek and stylish version of the mobile phone with the same specifications. releases a software update to fix the mobile phone's heating problem. introduces stylish headphones for the mobile phone.

labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Zing is a soft drink which is available everywhere, including gas stations, department stores, and vending machines. Zing is an example of a(n) .

Frieda was disappointed to notice that her new phone had several scratches on its screen. If she had known about the clear protective films that were available to protect the phone display from scratches, she could have avoided this problem. For Frieda, the protective films were .

Which of the following is a difference between individual branding and family branding?