Ch. 3 Strategy and Tactics of Integrative Negotiation – Flashcards

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What Makes Integrative Negotiation Different?
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• Focus on commonalties rather than differences • Address needs and interests, not positions • Commit to meeting the needs of all involved parties • Exchange information and ideas • Invent options for mutual gain • Use objective criteria to set standards
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Characteristics of Integrative Negotiator
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• Honesty and Integrity—trust must be established • Abundance mentality—look to enlarge the pie, not just claim their part • Maturity—courage to stand up for your issues and still value the other parties issues • Systems orientation—look at the big picture not just sub optimizing components • Superior listening skills
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Overview of the Integrative Negotiation Process
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• Create a free flow of information • Attempt to understand the other negotiator's real needs and objectives • Emphasize the commonalties between the parties and minimize the differences • Search for solutions that meet the goals and objectives of both sides
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Key Steps in the Integrative Negotiation Process
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• Identify and define the problem • Understand the problem fully • identify interests and needs on both sides • Generate alternative solutions • Evaluate and select among alternatives
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Identify and Define the Problem
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• Define the problem in a way that is mutually acceptable to both sides • State the problem with an eye toward practicality and comprehensiveness • State the problem as a goal and identify the obstacles in attaining this goal • Depersonalize the problem • Separate the problem definition from the search for solutions
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Understand the Problem Fully—Identify Interests and Needs
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• Interests: the underlying concerns, needs, desires, or fears that motivate a negotiator • Substantive interests relate to key issues in the negotiation (tangible or intangible) • Process interests are related to the way the dispute is settled (distributive vs. integrative) • Relationship interests indicate that one or both parties value their relationship • Interests in principle: doing what is fair, right, acceptable, ethical may be shared by the parties
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Observations on Interests
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• There is almost always more than one • Parties can have different interests at stake • Often stem from deeply rooted human needs or values • Can change • Numerous ways to surface interests • Surfacing interests is not always easy or to one's best advantage
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4 Approaches
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• Position Accommodation—parties receive a portion of their initial demand • Position achievement—parties get exactly what they want in their initial demand • Interest achievement—underlying interests are completely met • Interest substitution—interests may have to be modified or changed
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Generate Alternative Solutions
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• Invent options by redefining the problem set • Generate options to the problem as a given
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Approaches
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• Compromise • Logroll • Modifying the Resource Pie • Expand the Pie • Find a Bridge Solution • Cut the cost for compliance • Nonspecific Compensation • Superordination
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Compromise
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(position accommodation) not good integrative strategy unless both parties are entrenched in their own position
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Logroll
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(position accommodation) parties find more than one issue in conflict and prioritize them. The parties then trade getting their most preferred outcome
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Modifying the Resource Pie
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(Position Achievement)—add new services
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Expand the Pie
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(Position Achievement) add more resources
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Find a Bridge Solution
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Interest Achievement) parties are able to invent new options that meet all their respective needs so a bridge is created
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Cut the cost for compliance
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(interest achievement) minimize the other parties cost for agreeing
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Nonspecific Compensation
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(Interest Substitution) allow one party to obtain his objectives and accommodate the other party for accommodating his interests
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Superordination
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(Interest substitution) differences in conflict are replaced by other interests
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Generating Alternative Solutions
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• Rules for Brainstorming • Avoid judging or evaluating solutions • Separate the people from the problems • Be exhaustive in the brainstorming process • Ask outsiders
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Evaluate and Select Alternatives
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• Narrow the range of solution options • Evaluate solutions on: • Quality, Objective standards, and Acceptability • Agree to evaluation criteria in advance • Be willing to justify personal preferences • Be alert to the influence of intangibles in selecting options • Use subgroups to evaluate complex options • Take time to "cool off" • Explore different ways to logroll • Exploit differences in expectations and risk/time preferences • Keep decisions tentative and conditional until a final proposal is complete • Minimize formality, record keeping until final agreements are closed (don't want to lock in to specific language until agreement is near
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Factors That Facilitate Successful Integrative Negotiation
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• Some common objective or goal • Faith in one's own problem-solving ability • A belief in the validity of one's own position and the other's perspective • The motivation and commitment to work together
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Types of Goals
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• Common goal—one that all parties share equally and they do not benefit unless they work together • Shared goal—both parties work toward but each benefit differently • Joint goal—individuals with different personal goals agree to combine them in a collective effort
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Factors That Facilitate Successful Integrative Negotiation
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• Trust • Clear and accurate communication • An understanding of the dynamics of integrative negotiation
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How to Gain Information When the Other Party Mistrusts You
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• Share information and encourage reciprocity • Negotiate multiple issues simultaneously • Make multiple offers at the same time
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