Ch 14 Social Psychology – Flashcards
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Attitudes
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Evaluations of people, objects, ideas, and behavior.
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Central Route processing-
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The type of mental processing that occurs when a persuasive message is evaluated by thoughtful consideration of the issues and arguments.
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Peripheral route processing-
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The type of mental processing that occurs when a persuasive message is evaluated on the basis of irrelevant or extraneous factors.
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Cognitive dissonance-
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The mental conflict that occurs when a person holds two contradictory attitudes or thoughts (referred to as cognitions).
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Social cognition
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The cognitive processes by which people understand and make sense of others and themselves.
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Schemas
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Sets of cognition about people and social examples
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Central traits
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The major traits considered in forming impressions of others.
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Attribution theory -
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The theory that considers how we decide, on the basis of samples of a person's behavior, what the specific causes of that behavior are.
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Situational causes (of behavior)
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Causes of behavior that are external to a person.
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Dispositional causes (of behavior)
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Perceived causes of behavior brought about by a person's traits or personality characteristics.
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What is the Central question in making an attribution?
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Whether the cause of behavior of due to situational or dispositional factors.
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Halo effect
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A phenomenon in which an initial understanding that a person has positive traits is used to other uniformly positive characteristics.
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Assumed-similarity bias
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the tendency to think of people as being similar to oneself even when meeting them for the first time.
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Self-serving bias
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The tendency to attribute personal success to personal factors (skill, ability, or effort) and to attribute failure to factors outside oneself.
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Fundamental attribution error
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A tendency to overattribute others' behavior to dispositional causes and minimize the importance of situational causes.
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What is social Psychology?
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The scientific study of the ways in which people's thoughts, feelings, and actions are affected by others and the nature and causes of individual behavior in social situations.
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How do people form impressions of what others are like and the causes of their behavior?
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People form impressions of others in part through the use of central traits personality characteristics that receive unusually heavy emphasis when we form an impression.
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What are the biasis that influence the way in which people view others' behavior?
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Even though logical processes are involved, attribution is prone to error. For instance, people are susceptible to the halo effect, assumed-similarity bias, self-serving bias, and fundamental attribution error (the tendency to over-attribute others' behavior to dispositional causes and the corresponding failure to recognize the importance of situational causes.)
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Attitude
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An evaluation of a particular person, behavior, belief, or concept is called
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_Central_
_Peripheral_
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One brand of peanut butter advertises its product by describing its taste and nutritional value. It is hoping to persuade customers through ______ route processing. In ads for a competing brand, a popular actor happily eats the product-but does not describe it. This approach hopes to persuade customers through ____________route processing.
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Cognitive dissonance theory suggests that we commonly change our behavior to keep it consistent with our attitudes.
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False, we typically change our attitude and not our behavior to reduce cognitive dissonance.
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Sopan was happy to lend his textbook to a fellow student who seemed bright and friendly. He was surprised when his classmate did not return it. His assumption that the bright and friendly student would also be responsible reflects the
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Halo effect
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Social Influence
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The process by which social groups and individuals exert pressure on an individual, either deliberately or unintentionally.
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Group
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Two or more people who interact with one another, perceive themselves as part of a group, and are interdependent.
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Conformity
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A change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people.
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Status
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The social standing of someone in a group.
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Social supporter
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a group member whose dissenting views make nonconformity to the group easier.
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Groupthink
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a type of thinking in which group members share such a strong motivation to achieve consensus that they lose the ability to critically evaluate alternative points of view.
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Compliance
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Behavior that occurs in response to direct social pressure.
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Industrial Organizational (I/O) psychology
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The branch of psychology focusing on work and job related issues, including worker motivation, satisfaction, safety, and productivity.
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Obedience
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A change in behavior in response to the commands of others.
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What are the major sources and tactics of social influence?
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Conformity and Compliance
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Social Supporter.
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or person who agrees with the dissenting viewpoint, is likely to reduce conformity.
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Who pioneered the study of conformity?
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Asch
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Which of the following techniques asks a person to comply with a small initial request to enhance the likelihood that the person will later comply with a larger request?
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Foot in the Door
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The Door in the face
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technique begins with an outrageous request that makes a subsequent, smaller request seem reasonable.
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Obedience
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is a change in behavior that is due to another person's disorders.
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Stereotype
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A set of generalized beliefs and expectations about a particular group and its members.
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Prejudice
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A negative (or positive) evaluation of a particular group and its members.
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Discrimination
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Behavior directed toward individuals on the basis of their membership in a particular group.
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Prejudice relates to
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attitudes about a group of members
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Discrimination relates to
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behavior directed to a group and its members.
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Social Neuroscience
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The subfield of social psychology that seeks to identify the neurological basis of social behavior.
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IAT measures attitudes
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a person wants to share and those they want to hide
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Any expectation, positive or negative about an individual solely on the basis of that person's membership in a group can be a stereotype.
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True
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The negative or positive evaluation of a group and its members is called
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Prejudice
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self-fulfilling prophecy.
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Paul is a store manager who does not expect women to succeed in business. He therefore offers important, high-profile responsibilities only to men. If the female employees fail to move up in the company, it could be an example of a ______prophecy.
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Interpersonal attraction (or close relationship)
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Positive feelings for others; liking and loving
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Reciprocity-of-liking effect
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A tendency to like those who like us.
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Passionate (or romantic) love
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A state of intense absorption in someone that includes intense physiological arousal, psychological interest and caring for the needs of another.
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Companionate love
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The strong affection we have for those with whom our lives are deeply involved.
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Aggression
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The intentional injury of, or harm to, another person.
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Catharsis
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The process of discharging built up aggressive energy.
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Prosocial behavior =
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Helping behavior
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Diffusion of responsibility
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The belief that responsibility for intervening is shared, or diffused, among those present.
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Altruism .
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Behavior meant to help another person without regard for self-interest.
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Prosocial Behavior
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does not need to have a self-sacrificing component.
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Altruism by definition
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contains an element or self-sacrifice.
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We tend to like people who are similar to us.
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We tend to like people who are similar to us. True
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Which of the following sets are the three components of love proposed by Sternberg?
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Passion, intimacy, decision/commitment
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Based on research evidence, which of the following might be the best way to reduce the amount of fighting a young boy does?
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Reward him if he doesn't fight during a certain period.
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diffusion of responsibility_
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If a person in a crowd does not help in an apparent emergency situation because many other people are present, that person is falling victim to the phenomenon of