Bussiness Comm ch8 – Flashcards
Unlock all answers in this set
Unlock answersquestion
When are business letters preferred over emails
answer
a permanent record is required confidentiality is paramount formality and sensitivity are essential
question
Letter is the best communication channel when...
answer
a persuasive well considered message is required
question
First thing do do when writing a letter
answer
analyze the purpose of the letter and reader
question
3 phases of positive messages and writing process
answer
analysis, anticipation, and adaptions research, organization and drafting editing, proofreading, and evaluating
question
Correspondence for everyday business transactions consists mainly of
answer
routine request and responses
question
Routine business letters should be written using what strategy
answer
direct strategy
question
Great business writers do what in the opening paragraph of a routine letter
answer
state immediately why they are writing b/c the purpose of routine letter go in the opening
question
Example of frontloading info
answer
Please answer the following questions about your....
question
Body of routine letter
answer
presents details that explain your request or response
question
If you ask a series of questions in a routine letter, what is the best way to present these questions
answer
in a paragraph in the body of your letter
question
Best advice for writing the body of a routine business letter
answer
the biggest problem in business writing is poor organization
question
3 characteristics that distinguish good letters
answer
clear content correct form tone of goodwill
question
What should you do to make sure the content of your letter is clear
answer
use short sentences and paragraphs
question
How to achieve a tone of goodwill
answer
present the message from the readers point of view
question
Example of statement that demonstrates a goodwill tone
answer
your application for the financial analyst positions has been reviewed
question
What should you do to make sure letter you are sending is properly formatted
answer
use block style or another accepted letter format
question
Most accurate statement about formatting business letters concerning carefully formatted letters
answer
they reflect the writers carefulness and experience
question
What the first thing you do before writing a routine letter that requests info
answer
consider its costs in terms of your time and workload
question
Example of question that will elicit the most info when asked in a letter requesting info and action
answer
what brands and models of smart phones do you recommend
question
You are writing a letter asking for info and want to show appreciation to the reader in the closing. What statement should you use
answer
I appreciate this information b/c it will allow me to make an effective decision about which plan to choose
question
what is a claim
answer
when a customer must write to identify or correct a wrong the letter is called a claim
question
What is a straight forward claim
answer
those which you expect the receiver to agree with readily and are written using direct organizational pattern
question
Examples of situations justifying a straightforward claim
answer
transmission in your car gave out within the warranty period shipment arrived two weeks after it was promised your credit card was billed twice for a purchase
question
What is an accurate statement regarding striaghforward claims Adjustment letter
answer
written claims are taken more seriously than claims made by phones
question
The opening of a straightforward letter should open with 1 of what 2 possibilities
answer
a clear statement of problem the action you want the receiver to take
question
Example of a good opening for a straightforward claim letter
answer
please credit my visa account for $20, the amount i was overcharged on March 12
question
What should you do in the body of a straightforward claim letter
answer
mention that you have enclosed copies of all pertinent documents
question
Example of most effective subject line for a direct reply letter
answer
Your June 5 Inquiry About...
question
What strategy do straightforward claims use
answer
direct
question
Goals in writing adjustment letters
answer
rectify a wrong regain customer confidence promote future business
question
Best opening for an adjustment letter
answer
we have credited your account for $20 as a refund for your dining experience
question
What should you do in body of adjustment letter
answer
explain how you are complying with the claim
question
5 S's of goodwill message
answer
selfless specific sincere spontaneous short
question
Most accurate statement about goodwill messages
answer
they carry the hidden message that you care about
question
Example of best statement to include in a goodwill message
answer
We are so sorry, Sonica, to learn of the loss of your husband Gary
question
3 points to cover when thanking someone for a gift
answer
identify the gift explain how you will use it tell why you appreciate it
question
International business letters
answer
should conform to the conventions of the receivers country if important, have someone familiar with local customs read and revise it
question
when a business communicator must be persuasive and cant do it in person what tool is more effective than the other communication tool
answer
business letter
question
Do everyday transactions of a business often require the writer to use special techniques to be convincing, to soften bad news, or to be tactful
answer
no
question
Business letters are better if they start with what
answer
action desired or main idea
question
What view is one of the ways to build goodwill in business letters
answer
the "you" view
question
If you can get the info you need on your own, what shouldn't you do
answer
write a letter asking for it
question
Do polite requests such as "will you please send a catalog" require a question mark
answer
no
question
When writing a letter that contains mostly good news but may have some negative elements what strategy of organization should you use
answer
direct
question
If you choose to apologize, the apology should be placed in the closing of an adjustment letter
answer
false
question
Using words such as regret, inconvenience, and misunderstanding in an adjustment letter shows the reader that you care
answer
false
question
Can resale info be included in an adjustment letter
answer
yes
question
Is writing goodwill messages easier than other types of routine business documents
answer
no
question
Are oral messages usually more expressive and more meaningful to receivers than written goodwill messages
answer
no
question
Example of goodwill message
answer
your presentation to the board about various funding options was well researched and informative
question
Goodwill messages usually dont use phrases such as
answer
thank you from the bottom of my hear it gives me great pleasure to extend my congratulations
question
You should you use what strategy for positive, everyday messages
answer
direct
question
Examples of graphic highlights in business letters
answer
numbered or bulleted lists headings columns boldface or italic type
question
What are graphic highlights used for
answer
to highlight details in body of business letter
question
Block style letters
answer
formatted with all parts of the letter set flush left
question
Polite commands
answer
some routine letters open with these "will you please answer the following questions about your new line of computer brands"
question
Adjustment letter
answer
the letter a company writes when it received a claim and decides to respond favorably
question
Apologizing in an adjustment letter
answer
its a debatable issue some attorneys discourage doing so but many customers appreciate it
question
Goodwill messages
answer
messages written to express thanks, congratulations, recognition or sympathy
question
Thank you notes should be written for
answer
favors gifts hospitality
question
Sympathy notes
answer
refer to death or misfortune sensitively and offer assistance without going into excessive detail
question
5 things to think about in phase 1
answer
do i really need to write this email, memo, or letter why am i writing how ill the reader react what channel should i use how can i save my readers time
question
4 things to think about in phase 3
answer
is the message clear is the message correct did you plan for feedback will this message achieve its purpose