BUS 346 Chapter 10 – Flashcards
Unlock all answers in this set
Unlock answersquestion
Which of the following statements best describes secondary data?
Select one:
a. Secondary data are those data collected to address specific research needs.
b. Secondary data are pieces of information that have been collected prior to the start of the focal research project.
c. Secondary data will always meet the researchers' needs.
d. Secondary data collection is always extremely time consuming and expensive.
e. Secondary data includes only qualitative research.
answer
b. Secondary data are pieces of information that have been collected prior to the start of the focal research project. Correct
question
Which of the following is an example of an unstructured question?
Select one:
a. Would you buy this product? A. definitely, B. maybe, C. definitely not
b. Would you buy this product? (yes, no)
c. Please rate the attributes of this product that are important to you. (Rate 1-5, with 1 being most important and 5 being least important.)
d. What would convince you to buy this product? A. lower price, B. larger packaging, C. better taste
e. Why did you buy this product?
answer
e. Why did you buy this product? Correct
question
In questionnaire design, a question such as, "Do you like Wendy's hamburgers and fries?" suffers from the problem of a question
answer
that asks two questions at once.
question
Data collection begins
answer
only after completing the research design process.
question
When the detailed opinions of a few industry experts or experienced consumers are needed, __________ are often the best qualitative research method.
answer
in-depth interviews
