BA 3350 Chapter 10 Quiz – Flashcards

When writing to customers, which of the following voices will force you to consider their needs and wants?

In the AIDA approach, "I" stands for

Which principle of influence operates on the idea that people think there is limited availability of something they want or need, so they must act quickly?

In an effective external persuasive message, the appreciation statement

You can help readers feel that your message impacts them on a personal level by combining specificity with

To be able to craft messages that persuade people to modify their ideas or actions, you need to spend a significant amount of time

When statements in a business message contain full and unambiguous meaning, the business message is said to be

When a business message provides the rationale for a request before making the specific request, the message is said to be

Which of the following statements accurately describes the post-trust era (PTE)?

Which of the following is true of the call to action in persuasive messages?

In the AIDA approach, after gaining attention, the next step is to

Most persuasive messages are said to be implicit because they

The principle of influence known as social proof refers to the idea that people

In a persuasive message, what is the next task after you finish stating the need?

External persuasive messages tend to

The principle of influence known as reciprocation refers to the idea that people

In the context of mass sales messages, what is the last step in the AIDA approach?

Haresh writes a persuasive message that employs the I-voice most of the time. As a result, the audience is likely to infer that Haresh

Which of the following components is likely to be included in the structure of a mass sales message?

The term ______ refers to the reasons why your product, service, or idea really benefits your readers.

Which of the following is the first task of most persuasive messages?

What is the main problem with using manipulation to persuade?

In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. Which principle of influence does this example illustrate?

Internal persuasive messages are typically used to promote

Harry is brand-conscious and has been very loyal to Revy Jeans. Leroi is a famous Hollywood star who is Harry's idol. Leroi signs an endorsement deal with Ace, a company that sells jeans, and starts appearing in the company's advertising. After seeing these ads, Harry shifts his loyalty from Revy Jeans to Ace. Which principle of influence has affected Harry?