B) Culinary Arts 2 Chapter 7 (Marketing) – Flashcards
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Which menu type includes each item as being priced separately?
answer
A la Carte
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Which of the following types of segmentation is based on the activities, hobbies, interests, and opinions of the target market: Product usage, lifestyle, demographic, geographic?
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Lifestyle
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What is the designation for a menu item that is not very profitable but is very popular?
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Plow Horses (490-491)
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What is the first step in every marketing plan?
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Research the Market
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Which category of dishes usually follows entrees on the menu?
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Desserts
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What is usually the first category of dishes on a menu?
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Appetizers
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To what do all the food served and services offered to a customer refer, in marketing?
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Product-service mix
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If a business decided to have an event to raise money for a charity, what kind of marketing communication would this be?
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Public Relations
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If a business sends out emails to college students for business promotions, what kind of marketing would this be?
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Direct Marketing
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Which category of salad might small amount of potato salad be used for?
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Accompaniment
