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Home Page Science Engineering B) Culinary Arts 2 Chapter 7 (Marketing) - Flashcards

B) Culinary Arts 2 Chapter 7 (Marketing) – Flashcards

Kenneth Miller
8 July 2022
10 test answers

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question
Which menu type includes each item as being priced separately?
answer
A la Carte
question
Which of the following types of segmentation is based on the activities, hobbies, interests, and opinions of the target market: Product usage, lifestyle, demographic, geographic?
answer
Lifestyle
question
What is the designation for a menu item that is not very profitable but is very popular?
answer
Plow Horses (490-491)
question
What is the first step in every marketing plan?
answer
Research the Market
question
Which category of dishes usually follows entrees on the menu?
answer
Desserts
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question
What is usually the first category of dishes on a menu?
answer
Appetizers
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question
To what do all the food served and services offered to a customer refer, in marketing?
answer
Product-service mix
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question
If a business decided to have an event to raise money for a charity, what kind of marketing communication would this be?
answer
Public Relations
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question
If a business sends out emails to college students for business promotions, what kind of marketing would this be?
answer
Direct Marketing
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question
Which category of salad might small amount of potato salad be used for?
answer
Accompaniment
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.