William Hopper

question As a rule, the length of the conclusion should be at least 25 percent of the body of the speech. answer false question An effective way of gaining audience attention is to pose a question. answer true question A strong conclusion can ultimately influence how the audience remembers the speech. answer true question Previewing […]

question Electromagnetic Radiation answer Another term for light, transfers energy and information from one to another question Visible Light answer Small range of the electromagnetic spectrum that human eyes perceive as light question Radio answer Region of the electromagnetic spectrum corresponding to radiation of the longest wavelengths question Infrared answer Region of the electromagnetic spectrum […]

question Makapansgat Pebble, PALEOLITHIC, jasperite, South Africa answer carried far from original point of origin. Is it a face? First art object? Is it art because we made it? or is it art because we attach meaning and significance to it? question Bison, Altamira Cave, PALEOLITHIC, wall-painting, Spain answer (profile representation: horns, legs tail etc. […]

question Which of the following is NOT a link in the service-product chain? answer increasingly intangible services question The perishability of a service is especially a problem when demand fluctuates. answer True question Which of the following is not part of the service profit chain? answer External service quality question In a well-run hospitality organization, […]

question Regional managers can compare their regular sales reports with that of the other regional angers by using: answer Periodic reports question What documentation shows the difference between the income and expense of a company for a specific time period answer Income statements question An example of this type of report would be a sales […]

question _____ are ones where the variables that comprise the decision are known and can be measured quantitatively. answer structured decisions question _____ is a structured, interactive, iterative decision-making method that relies on input from a panel of experts. answer Delphi approach question _____ is used when the decision frequency is low and the location […]

question Jose called an electrician to repair some appliances in his home. Which of the following terms BEST describes the electrician’s repairs? a. a liability b. a benefit c. a service d. an appointment e. a good answer c. a service question Which of the following is an example of real capital? a. computer software […]

question occasion segmentation. answer Godiva Chocolates produces specially decorated boxes of candies for Valentine’s Day, Easter, and Christmas. This is an example of question consumers answer The perceptions of __________ are being measured in a perceptual map. question perceptual map answer A __________ is often used to illustrate the position of a firm’s products or […]

question First Amendment answer “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” – Freedom of religion, speech, assembly […]

question Sexually transmitted infection (STI) answer -infections transmitted from one person to another during coitus or other genital contact – in the past were referred to as venereal disease, after venus goddess of love -organisms causing STIs usually require moist membranes of transition zones question Percentage of americans with STI answer 25% of americans between […]

question Which of the following is an example of a marketing exchange? A. The waitress gave Cyrus a menu, and he placed his food order. B. Griffin helped Mandy replace the air filter in her lawn mower. C. Ken and Maggie gave their son an MP3 player for his birthday. D. In return for painting […]

question Marketing account executives are facing increasing pressures related to: A) accountability B) affordability C) accessibility D) applicability answer A) Accountability question An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: A) marketing myopia B) standardization C) adaptation D) […]

question customer relationship management answer managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty question sample answer a segment of the population selected for marketing research to represent the population as a whole question online focus groups answer a small group of people online with a trained moderator […]

question Swimming propulsion of plesiosaurs was provided by the _______ answer Giant paddles question True/False: The first ichthyosaurs appeared during the Middle Triassic answer False question True/False: Plesiosaurs evolved during the Late Triassic and became extinct at the end of the Cretaceous (same time as dinosaurs) answer True question True/False: Ichthyosaurs have short arms with […]

question Stalemate on the Western Front answer -the Belgians resisted more than German generals had anticipated -the German’s Schleiffen Plan failed -Russia mobilized more quickly than expected -British and French troops pushed back the German drive along the Marne River question The Western Front and the Eastern Front answer -Both sides began to dig deep […]

question Which type of cancer is most prominent in women in the United States? answer Skin question Clitoris answer erectile tissue located in the vestibule anterior margin question Vestibule answer equivalent to the penis corpus spongiosium question Vagina answer female organ of copulation question Broad Ligaments answer holds the uterine tubes and ovaries in place […]

question According to demographic data, people with the lowest life expectancies in the world are disproportionately located in __________. A. Asia B. Africa C. Europe D. North America answer B. Africa question Deaths resulting from breast cancer are more likely to occur in __________. A. high-income countries B. middle-income countries C. low-income countries D. poor […]

question Which of the following provides the earliest indication of genetic problems in a fetus answer Chorionic villus sampling question An oncogene may promote cancer by keeping the cell growth pathway in the off position answer False question Checkpoint proteins act as _________ answer Tumor-suppressing genes question How can a mutation in a tumor suppressor […]

question The basic’s of the earth’s crust answer What is a mineral? question inorganic, occur naturally, solid in crystalline form answer Substance to be a mineral question How a mineral reflects light off its surface answer Luster question Color of a mineral in powdered form answer Streak question When a mineral breaks easily along flat […]

question When a tee shirt manufacturer states, “We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently,” their statement reflects the views that were popular in which era of the evolution of marketing? answer Production-oriented question Marketing involves all of the following EXCEPT: answer […]

question What is the purpose of marketing research? (Textbook definition) answer To use formal research and data gathering to improve the marketing function within an organization question What is the information from marketing research used for? answer Used to identify opportunities and problems, to monitor performance, and to link marketing inputs with outputs of interest […]

question ​________ refers to the extremely large data sets that require computation and analysis to reveal trends. answer Big data question Which of the following provides a means for​ gathering, classifying,​ storing, retrieving, and reporting relevant​ data? answer Management Information Systems​ (MIS) question Which of the following helps to explain why much data collected is […]