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Harry Potter has enjoyed immense popularity over the last thirteen years. Nearly all people are aware of the wizard boy’s name— Harry Potter, even those who have not ever read the books or watch the films. Harry Potter has grown into a powerful brand quickly, which provides consumers with functional, social and experiential values that […]

There are multiple methods to measure your V02 max, as stated by Serganian, P. (1993:72). “The twenty metre shuttle run is considered the best method to test V02 max due to its continuous utilization of the aerobic energy system,” as supported by Lager LA, Lambert J, who stated, “The 20-m shuttle run test is a […]

Introduction The real business world offers various tools to help achieve business goals, such as information technologies, information systems, and management information systems. Aksu and Tarcan (2002) emphasize that using information technologies can provide competitive advantages, reduce costs, save time, and facilitate information sharing. Furthermore, Laudon (2004) asserts that an information system is a valuable […]

Netto’s marketing strategy revolves around their pricing approach, which prioritizes discounting to provide essential products at the most affordable rate. Although they prioritize high-quality goods, they aim to outdo rivals by being the cheapest option available while maintaining quality. The objective is to deliver exceptional value for money without compromising quality. The success of the […]

There are four possible relationships between real wages (RW) and unemployment (U): Firstly, U can be caused by high RW (the “classical” case), secondly high RW can be just a symptom of U rather than its cause, thirdly RW can be simply irrelevant to U and, finally, higher RW may even be a solution or, […]

My proposed product is Wrigley’s Airwaves chewing gum. The target market will be Singapore, where it will be marketed as a medical item that can alleviate bad breath and provide relief from symptoms of cold and flu. However, currently in Singapore purchasing gum is only permitted for medicinal purposes with a prescription. My marketing strategy […]

Rohit Singh, who serves as the product manager for Zanlon within Polymer Industries’ Bulk Plastics Division, was presented with a difficult decision as he drafted his marketing plan for the upcoming year. Singh had to determine whether to suggest slashing or raising prices, and whether to allot funds for substantially increasing sales volume or only […]

I have previously worked out the prices of the products I am selling. I need to work out a pricing strategy. The cost plus pricing is fixing the price by adding a percentage profit margin to the cost of production. For example if you want to make a profit of 20% and you bought the […]

Apple computer has had its fair share of successes and setbacks in the computer industry. Despite being a prominent player, it has struggled to keep up with the rapidly evolving technology landscape after pioneering various trends. The business world has become fiercely competitive due to the integration of technology and computer software. In order to […]

The mobile phone industry didn’t exist 20 years ago. In the late 1980s exceptionally few people possessed a mobile phone. Now nearly two third of the UK’s population own a mobile phone.Vodafone was formed in 1984 as subsidiary of Racal electronic plc; at the time it was known as Racal telecom Limited. In 1982 Racal […]

This case study examined the marketing planning process and made recommendations to help Antimos become a leader in the mosquitoes repellant industry. The company aims to leverage its internationally recognized mosquitoes repellant product, which is the result of advanced scientific research and ancient Chinese herbalogy studies, to generate wealth and growth. However, sales of Antimos […]

As a graduate from The University of Northampton I have been employed by a charity company that runs a chain of retail charity shops in the UK. I have been asked to write a report to the marketing team. My “live-client” is a British Heart Foundation store which is local to me so I can […]

For more than 150 years, Cartier has been a creative force in the design and manufacture of exceptional jewellery, watches and accessories (eyewear classifies as accessories). Imagination, craft, audacity, and inventiveness have characterized its creations from the start – and excellence has always been its goal.Cartier is one of the leading names in the world […]

International companies enter foreign markets generally for two reasons, either they want to increase their profits or they want to keep up with their competitors. But before stepping into a new market, the companies have to consider the foreign market, especially the foreign culture. Not until they have adopted their strategy to the country, they […]

1.0 Describe the three market types monopolistic, oligopolistic and competitive. There are three types of market, monopolistic, oligopolistic and competitive, I will describe each of these types of markets. Below is a diagram of how these markets are set out.1.1 Monopolistic (imperfect competition)Monopolistic markets lie between pure perfect competition and pure monopoly. Within this type […]

In this assignment I am going to be talking about the marketing mixes of the Asda/Walmart and the Waitrose supermarket chain. Also I will be applying the Ansof’s extension strategies and Jenkins customer growth options which are applied by the two chains. The generic strategies to a business are Cost leadership, Differentiation strategies, Focus strategies. […]

U.K. The retail sector of the UK has seen a rise of 5% in yearly growth, possibly attributed to the nation’s continual economic expansion and consumer assurance. Nevertheless, this confidence is hesitant and could be affected by various factors such as reduced earnings, probable fluctuations in interest rates, and job instability. It should be acknowledged […]

The report aims to give a summary of the record labels industry by introducing the music industry, its markets and the role that record labels play in recording artists and their compositions. The report will also highlight the dominance of major companies and examine the position of independent labels within this context. Throughout the course, […]

We do know the arrival of a high-speed, packet-based service platform will complete the transformation of cellular; from a vertically integrated whole revolving around a single product into a series of disaggregated service layers with many actors offering diverse products. Video and the mobileIf there’s one thing that defines 3G, it’s video. Whether it’s streaming, […]

In this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy management is the crucial process to assist the firm to fortify their position in this competitive environment. The objective of this assignment is to develop and elaborate the strategy of the leading garment manufacturer company- […]

Merck & Company (Merck) was a pharmaceutical researcher and manufacturer while Medco Cost Containment Services, Inc. (Medco) was a pharmacy benefit manager (PBM). On November 18, 1993, Merck purchased Medco for $6.6 billion. Immediately after the merger, Medco operated as a subsidiary of Merck. In 1994, Merck-Medco was formed.2 Grant states that corporate strategy involves […]

Although customer satisfaction is one of the ultimate goals of this company it is not always successful in achieving this. Service failures will always occur due to the nature of the business that we are in. This report reviews existing literature on the subject and shows that there have been many different philosophies written on […]