AP Gov Chap 6 – Flashcards

attitudes held by a significant number of people on government and political issues

family school opinion leaders media

-there are two types: formal and informal -formal: someone who actually goes out and tries to influence the opinion of others (ex: priest, elected people, those involved in politics) They drive the formation of opinions -informal: people will follow because of their personality (teachers, celebrities)

80% and is the main source of political info they deal with public agenda and electoral politics

issues we want to focus on (views of media + politicians + people) They decide what to talk about based on public opinion

process of electing someone, with the increase in technology (TV, internet, etc.) campaigns are run completely different now than in the 1950s or earlier

they use to go on whistle stop tours--candidates travel on train and make brief stops at places sound bytes, visual images, 1st televised commercial, and 1st televised presidential events changed this over time

consensus divisive nonopinion

most people agree on issues (2/3 to 3/4)

different people hold widely different attitudes (51%-49%)

lack of interest or not enough information on an issue

divisive or consensus

divisive

divisive

nonopinion

consensus

divisive

divisive and nonopinion

-through agenda-setting: they tell us the things that are important in society and the big issues -through managed news: the ability of the government to determine what gets out--to a certain degree

radio, television, print media, internet, social media

-television satire programming-Daily Show, SNL, Late Night shows (Fallon, Colbert, etc.) -the President in TV and Film: "The Palmer Effect" -we shape our political ideologies through tv and movies. The way they portray things is the way we view these things

all of the complex influences that go into how people see the political world and their role within it

sociological psychological

personal social characteristics/demographics (income, occupation, education, sex, age, religion, ethnicity, geography, family, etc)

how a voter sees or views the parties, the candidates, and the issues in an election

life cycle effect generational effect

concept that people change as they grow older because of age-specific experiences and thus are likely to hold age-specific attitudes only effects YOU

income, life experiences, war

a long-lasting effect of the events of a particular time on the political opinions or those who came of political age at that time effects the WHOLE GENERATION

The Great Depression, WWII, Cold War, Watergate Break-In, Reagan's presidency, 9/11

save their money and support social programs

support nationalism and AMERICA! support what the government does

not trust the government and are least likely to vote

favor a smaller government, trickle down economic policy, and spend more

want security and support the patriot act

education, economic status, religion, race/gender

voting tends to be fairly uniform among states, meaning certain regions of the country will tend to vote for certain candidates

a mix of people--republicans and democrats (red and blue make purple)

19th century straw polls and Literary Digest in early 20th century to Gallup Pulls/Push Pulls

polls where the person would talk to someone face-to-face or send them something in the mail

in the 20th century that worked before the Great Depression--It was a magazine that people subscribed to and answered to a pull in the magazine. Once the Great Depression hit, it was bias because people who didn't have enough money to subscribe would not be counted in the polls

started by George Gallup who thought polls should be run by calling telephone numbers at random so that it wouldn't be bias; called random sampling

2,000

the difference between a sample's results and the true result if the entire population had been interviewed

using misleading information to impact an opinion