Mgt. 3003 Ch 6 Exam 1

such as Facebook are electronic media that empower stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content.

online services that help people and organizations form connections and share information, have become a major force in both internal and external business communication in recent years.

people who engage in similar work

people who share enthusiasm for a particular product or activity

communities of interest that form around a specific product

is a measure of how effectively a company engages with its various online stakeholders in a mutual beneficial exchange of information

sometimes known as virtual organizations, where companies supplement the talents of their employees with services from one or more external partners, such as a design lab, a manufacturing firm, or a sales and distribution company.

is the practice of providing free information that is valuable to community members but that also helps a company build closer ties with current and potential customers.

YouTube, Flickr, Yelp, in which users rather than website owners contribute most or all of the content, have become serious business tools. On YouTube, companies post everything from product demonstrations and TV commercials to company profiles and technical support explanations.

in which someone with expertise or interest in a particular field collects and republishes material on a particular topic.

on which visitors answer questions posted by other visitors, are a contemporary twist on the early ethos of computer networking, which was people helping each other.

refers to all the efforts that companies are making to keep email clean and safe—from spam blocking and virus protection to content filtering.

a small file that automatically includes such items as your full name, title, company, and contact information at the end of your messages.

has a number of applications in business as well, including marketing, customer service, security, crisis management, and process monitoring.

in which users' messages appear on each other's screens instantly, is used extensively for internal and external communication. Business-grade IM systems offer a range of capabilities, including basic chat, presence awareness (the ability to quickly see which people are at their desks and available to IM), remote display of documents, video capabilities, remote control of other computers, automated newsfeeds from blogs and websites, and automated bot capabilities in which a computer can carry on simple conversations.

online journals that are easier to personalize and update than conventional websites, have become a major force in business communication.

is a variation on blogging in which messages are sharply restricted to specific character counts. Twitter is the best known of these systems, but many others exist.

is the process of recording audio or video files and distributing them online via RSS subscriptions, in the same way that blog posts are automatically fed to subscribers. Podcasting combines the media richness of voice or visual communication with the convenience of portability.

with regular recordings on a consistent theme, designed for a wider public audience.