question

1) ________ is the use of information technology to support the sharing of content among networks of users. A) Electronic data interchange B) Data warehousing C) Cloud computing D) Social media

answer

D) Social media

question

2) Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites. A) outlets B) sponsors C) application providers D) sectors

answer

B) sponsors

question

3) Social media ________ are the companies that operate the SM sites. A) outlets B) sponsors C) application providers D) sectors

answer

C) application providers

question

4) Social media ________ create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors. A) application providers B) collaborators C) sectors D) outlets

answer

A) application providers

question

5) ________ data is data and responses to data that are contributed by users and SM sponsors. A) Connection B) Capital C) Content D) Custom

answer

C) Content

question

6) ________ data is data about relationships. A) Connection B) Capital C) Content D) Custom

answer

A) Connection

question

7) With respect to the five components of SMIS, which of the following is true of community users? A) They process SM sites using elastic, cloud-based servers. B) They develop and operate their own custom social networking application software to read and submit data. C) They need to be trained on both SMIS user procedures as well as on the organization's social networking policy. D) Their procedures are informal, evolving, and socially oriented.

answer

D) Their procedures are informal, evolving, and socially oriented.

question

8) With respect to the five components of SMIS, which of the following is true of application providers? A) They process SM sites using desktops, laptops, and smartphones. B) They store and retrieve SM data on behalf of sponsors and user communities. C) They employ browsers and native mobile applications to read and submit data. D) Their procedures are informal, evolving, and socially oriented.

answer

B) They store and retrieve SM data on behalf of sponsors and user communities.

question

9) With respect to the five components of SMIS, which of the following is true of SM sponsors? A) They process SM sites using elastic, cloud-based servers. B) They employ browsers and native mobile applications to read and submit data. C) They need to be trained on both SMIS user procedures as well as on the organization's social networking policy. D) Their procedures are informal, evolving, and socially oriented.

answer

C) They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.

question

10) Which of the following is true of defenders of belief? A) They seek conformity and want to convince others of the wisdom of their belief. B) Their communities do not facilitate activities like sales and marketing. C) They are effective for activities that involve innovation and problem solving. D) When confronted with contrary evidence, they change their opinion.

answer

A) They seek conformity and want to convince others of the wisdom of their belief.

question

11) ________ is the dynamic social media process of employing users to participate in product design or product redesign. A) Social capitalization B) User interface designing C) Crowdsourcing D) Process reengineering

answer

C) Crowdsourcing

question

12) ________ is the application of social media to facilitate the cooperative work of people inside organizations. A) Enterprise architecture B) Enterprise resource planning C) Enterprise 2.0 D) Enterprise application integration

answer

C) Enterprise 2.0

question

13) A ________ is a content structure that has emerged from the processing of many user tags. A) metalanguage B) chrome C) folksonomy D) bookmark

answer

C) folksonomy

question

14) According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of ________. A) signaling B) authoring C) tagging D) searching

answer

B) authoring

question

15) According to McAfee, Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them. Which of the following characteristics of Enterprise 2.0 does this refer to? A) search B) authoring C) signals D) extensions

answer

D) extensions

question

16) According to McAfee's Enterprise 2.0 model, pushing enterprise content to users based on subscriptions and alerts is part of ________. A) signaling B) authoring C) tagging D) searching

answer

A) signaling

question

17) Being linked to a network of highly regarded contacts is a form of ________. A) social credential B) personal reinforcement C) mobility D) influence

answer

A) social credential

question

18) Which of the following is true of social capital? A) Social capital is the investment in human knowledge and skills for future profit. B) The value of social capital is determined by the number of the relationships in a social network. C) Social capital can be gained by limiting the number of friends. D) Being linked into social networks undermines a professional's image and position in an organization.

answer

B) The value of social capital is determined by the number of the relationships in a social network.

question

19) A(n) ________ is a statement that delineates employees' rights and responsibilities. A) statement of purpose B) employee relations policy C) social media policy D) corporate datasheet

answer

C) social media policy

question

20) Which of the following is true of social networking problems? A) Responses are best reserved for when the problematic content has caused the organization to do something positive as a result. B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely. C) It is unnecessary to communicate the criticism to the product development team. D) If the problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

answer

A) Responses are best reserved for when the problematic content has caused the organization to do something positive as a result.

question

21) In the context of management, ________ means loss of control of employees. A) transcendence B) divergence C) emergence D) dependence

answer

C) emergence

question

Electronic data interchange is the use of information technology to support the sharing of content among networks of users.

answer

False

question

Social media enables people to form hives, which refer to groups of people related by a common interest.

answer

True

question

A social media information system is an information system that supports the sharing of content among networks of users.

answer

True

question

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

answer

False

question

Social media sponsors are the companies that operate the SM sites.

answer

False

question

Google is an example of a social media application provider.

answer

True

question

Social media application providers create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors.

answer

True

question

It is not possible for a social media sponsor to develop its own provider.

answer

False

question

Both community users and employees of SM sponsors process SM sites using elastic, cloud-based servers.

answer

False

question

SM sponsors employ browsers and native mobile applications to read and submit data.

answer

False

question

SM application providers develop and operate their own custom, proprietary, social networking application software.

answer

True

question

Content data is data about relationships.

answer

False

question

Connection data differentiates SMIS from Web site applications.

answer

True

question

Both Web sites and social networking sites present user and responder content, but only social networking applications store and process connection data.

answer

True

question

SM application providers store and retrieve SM data on behalf of sponsors and user communities.

answer

True

question

For SM sponsors, social networking procedures are informal, evolving, and socially oriented.

answer

False

question

SM sponsors do what they want to do depending on their goals and their personalities.

answer

False

question

Employees who contribute to and manage social networking sites will generate direct labor costs.

answer

True

question

When confronted with contrary evidence, defenders of belief change their opinion.

answer

False

question

Defenders-of-belief communities facilitate activities like sales and marketing.

answer

True

question

Defenders-of-belief communities are effective for activities that involve innovation or problem solving.

answer

False

question

Seekers of the truth share a common desire to learn something, solve a problem, or make something happen.

answer

True

question

In social CRM, relationships between organizations and customers are predefined.

answer

False

question

Since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.

answer

True

question

Seekers-of-the-truth communities cannot provide solutions to complex supply chain problems.

answer

False

question

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

answer

True

question

Enterprise resource planning is the application of social media to facilitate the cooperative work of people inside organizations.

answer

False

question

According to McAfee, Enterprise 2.0 workers want to be able to navigate content structures such as lists and tables of content.

answer

False

question

According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of authoring.

answer

True

question

Enterprise 2.0 content is tagged differently from the content on the Web.

answer

False

question

A folksonomy is content structure that has emerged from the processing of many user tags.

answer

True

question

According to McAfee's Enterprise 2.0 model, the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

answer

True

question

According to McAfee's Enterprise 2.0 model, pushing enterprise content to users based on subscriptions and alerts is part of tagging.

answer

False

question

Since the benefits of Enterprise 2.0 result from emergence, there is no way to control for either effectiveness or efficiency.

answer

True

question

Capital is defined as the investment of resources for future profit.

answer

True

question

Social capital is the investment in human knowledge and skills for future profit.

answer

False

question

Being linked to a network of highly regarded contacts is a form of social credential.

answer

True

question

The value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

answer

True

question

Social capital can be gained by limiting the number of friends.

answer

False

question

The strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organization.

answer

True

question

A social media policy is a statement that delineates employees' rights and responsibilities.

answer

True

question

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for the organization to delete it.

answer

False

question

In the context of CRM, social media means that the vendor loses control of the customer relationship.

answer

True

question

In the context of management, transcendence means loss of control of employees.

answer

False

BIS Practice Problems 8

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