FDOM Final Exam
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Which of the following was a Mass Comm Week panelist who spoke in our class? A.David Neill B.Debbie Hiott C.Annie Werner D.George Kiel
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C. Annie Werner
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According to Chris Anderson's idea of the Long Tail, companies like iTunes and Amazon can make more money on the \"misses\" of the music industry due to: A.easily downloadable software B.infinite shelf space C.loose online copyright laws D.lowest-common-denominator fare
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B. Infinite shelf space
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Live tracks, covers, B-sides and remixes are examples of: A.The Long Tail B.the \"hits\" of the industry C.limited shelf space D.Pareto's principle
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A. The Long Tail
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T or F: When added together, the market of the \"non-hits\" can be larger than the hits.
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True
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Which is NOT a rule of the Long Tail? A.Make everything available B.Cut the price in half, then lower it C.Help me find it D.Show me how to buy it
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D. Show me how to buy it
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Instead of distributing their 2007 album \"In Rainbows\" through a major record label, Radiohead did so themselves, and fans could name their own price. This is an example of: A.labor exchange B.direct-to-fan marketing C.paywalls D.user generated content E.The Long Tail
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B. Direct-to-fan marketing
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Wordpress is free to everyone, but if you want a premium theme, you have to pay for it. This is an example of which type of \"freeconomics\"? A.freemium B.zero marginal cost C.gift economy D.cross-subsidies
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A. Freemium
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Because it's so cheap for musicians to produce their own music and distribution costs are so low, they often provide their music for free. Which type of \"freeconomics\" does this illustrate? A.cross-subsidies B.gift economy C.zero-marginal cost D.labor exchange
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C. zero-marginal cost
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T or F: As an artist, Amanda Palmer believes asking for money from fans is tacky.
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False
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After giving all of her music away for free and encouraging illegal downloads of it, Amanda Palmer received ___________ in crowdfunding from her fans A.$1.2 million B.$100,000 C.10,000 D.$25,000
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A. $1.2 Million
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What is the focal point of an image? A.the part that is out of focus B.the most dominant element C.the smallest part D.the part your eyes are drawn away from
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B.the most dominant element
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Which is defined as \"a sense of movement within a composition\"? A.rhythm B.contrast C.direction D.similarity
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C.direction
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What is the Rule of Thirds? A.the theory that the third organization to enter a field is the most successful (Friendster, Myspace, then Facebook) B.the idea that a third of all social media users have a smartphone C.the amount of Internet users who have commented on a visual social media site D.a way to frame a subject in a video
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D.a way to frame a subject in a video
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Which button is used to add a slideshow gallery to Wordpress? A.Insert Slideshow B.Add Media C.Visual Tools D.Create New
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B.Add Media
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T or F: You can not add external links to your main menu navigation in Wordpress
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False
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T or F: Businesses who market with infographics grow in traffic an average of 12% more than those who don't.
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True
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T or F: Lawrence Lessig would agree that intellectual property rights allow for greater creative freedom.
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False
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Why was Girl Talk featured in Rip! A Remix Manifesto? A.he was suing Disney for using his music in one of its movies B.he was considered to be breaking copyright laws C.he violently attacked the RIAA D.he created Creative Commons
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B.he was considered to be breaking copyright laws
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Which of the following is NOT a \"truth\" of the manifesto in Rip: A Remix Manifesto? A.culture always builds on the past B.the past always tries to control the future C.intellectual property is a foundation of our culture D.our future is becoming less free E.to build free societies, you must limit the control of the past
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C.intellectual property is a foundation of our culture
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Visuals are processed _________ times faster in the brain compared to text. A.60 B.600 C.6,000 D.60,000
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D.60,000
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What are the four truths in \"Rip! A Remix Manifesto\"?
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1. Culture always builds on the past 2. The past always tries to control the future 3. Our future is becoming less free 4. To build free societies, you must limit the control of the past.
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What is crowdfunding?
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The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
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\"Nat\" Sound
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Sounds produced by natural sources in their normal landscape. (think birds chirping during an interview that takes place outside)
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Application Programming Interface (API)
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A set of routines, protocols, and tools for building software.
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B-Roll
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Alternative footage intercut with the main shot in a film. \"Background footage\"
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The Long Tail
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Coined by Chris Anderson; the portion where a limited number of people are interested in buying a lot of different products.
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_____ is why it is now easy to store and sell products not often sold for cheap.
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The long tail
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Direct-to-fan marketing
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Artist marketing and selling directly to their audience, getting around the record industry; own events with corporate sponsorship; complete freedom.
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What are the three rules of the long tail?
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1. Make everything available 2. Cut the price in half, then lower it 3. Help me find it
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Three steps of data driven journalism
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1. Get the data -web scraping/cleaning data 2. Understand the data -compare, analyze, find trends 3. Communicate the data -data visualizations (graphs/charts)
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Pixels
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The basic unit of programmable color on a computer display or in a computer image. (Picture element)
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Fair use
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Permits limited use of copyrighted material without permission of the copyright holders
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Composition
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the arrangement of elements in your design, and how they relate to one another.
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Dominance
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When an element in a composition is clearly more important than the others, often because it is bigger, or because of other factors such as color.
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Similarity
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when elements in a composition are similar to each other, whether that be in shape, color, or visual qualities such as line quality (weight, or even the \"crispness\" of lines).
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Rhythm
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A sense of direction or movement within an image
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Texture
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a sense that if you were to touch a design that it would have a tactile feel. Texture can be that of sandstone, or polished granite, or anything that has a look of a tactile feel. Even blocks of type give a sense of texture, and vary from typeface to typeface.
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Direction
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a sense of movement within a composition. This ties strongly with similarity and rhythm because when those principles are present, then there's usually a sense of direction.
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Contrast
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the opposite of similarity.
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What are three legal issues of new media?
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Net neutrality -Copyright -Privacy
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Traditional Journalism values
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-Accuracy -Pre-publication verification -Balance -Impartiality -Gate keeping -Permanent-medium
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Online Journalism values
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-Honesty -Immediacy -Transparency -Partiality -Non-professional journalists -Post-publication correction
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What are four non-freemium forms of making money online?
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-Subscriptions -Crowd funding -Hosting events -Corporate sponsorships
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Freemium
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Offering a free product, and a paid upgrade to a premium product with additional features. Ex: Pandora, Hulu
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Cross-subsidies
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Sale price of one item is reduced in order to sell something else of value; any product that entices you to pay for something else, free for everyone whom is willing to pay eventually. Like a cell phone is free... it is just embedded into the price of the 2 yr contract
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Zero marginal cost
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An additional unit can be produced without any increase in the total cost of production. (Digital music is easily/instantly reproduced and distributed at no cost to the artist)
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Labor Exchange
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An exchange for direct transfer of products according to the amount of labor expended in making them without the intervention of money. Do something in return for something else; barter. Ex: Yahoo answers, Fb
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Data driven journalism
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A journalistic process based on analyzing and filtering large data sets for the purpose of creating a news story.
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Gift economy
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believes that goods and services should be distributed without specific reason
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Creative Commons
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Creative Commons is a non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share.
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Lawrence Lessig
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Founder of Creative Commons; focused on law and technology, especially as it affects copyright - institutional corruption, Against current use of copyright; too extreme; does more harm than goo
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Edward Snowden
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American computer specialist who worked for the CIA AND NSA; leaked details of top secret US and British government to the press
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Amanda Palmer
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Former singer/pianist of the Dresden Dolls who set a record for highest amount of money crowd funding from Kickstarter for her album/tour.
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Nate Silver
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American statistician and writer who analyzes baseball and elections. He is currently the editor-in-chief of ESPN's FiveThirtyEight blog and a Special Correspondent for ABC News. Used data information to predict the 2012 presidential elections and was only one state off.
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1,000 true fans
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If an artist has 1000 true fans, they are almost guaranteed to continue to be successful on some kind of scale. This coincides with the long tail. These true fans will be more likely to pay for the \"misses\" of the industry. Example: If each of these true fans spend $100 on your music/art/product in one year, you've just made $100,000.
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According to Kevin Alloca, what are the three things that make a video go viral?
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1. Taste makers 2. Communities of participation 3. Unexpectedness
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What does it mean to optimize an image for the web?
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Choosing a suitable graphic compression format. Compression reduces the image filesize and consequently the time it takes to download and display in a browser. Ex: 72ppi, save as 1000px wide max.
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When is photo editing considered \"too much?\"
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When the photo becomes deceptive and untrue. Ex: the cover of the Wisconsin pamphlet where they photoshopped in an african american face to look diverse.
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Gary Vaynerchuk
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Social media consultant who devised the concept of \"jab, jab, jab, right hook\". Give your potential customers as much as you can, so that when you ask them for something, they're more inclined to respond. It can be as simple as entertaining them on Facebook.
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Tim Pool
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Vice News journalist who became well known for his 21 hour marathon coverage of the Occupy Wallstreet protest.
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Greg Gillis
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Girl Talk electronic musician
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Marissa Mayer
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CEO of Yahoo
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Sheryl Sandberg
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Chief Operating Officer of Facebook. Figured out how to make Facebook profitable via ad revenue.
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What are the three reasons videos go viral?
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1. Tastemakers 2. Community participation 3. Unexpectedness
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What do fair use and Creative Commons have to do with online copyright laws?
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the \"grey area\" of the copyright law meaning journalists and educators may use small portions of a persons work but must still supply an attribution and may not be used for commercial purposes.
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Chris Anderson
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Wrote Long Tail, \"if you give a little away for free, you expand your audience\". Also curator of TED (technology, entertainment, design).
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How do the misses of the industry play a role in the long tail?
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You don't need a hit to survive. You don't need to aim for the short head of best-sellerdom to escape the long tail. There is a place in the middle, that is not very far away from the tail, where you can at least make a living. That mid-way haven is called 1,000 True Fans. It is an alternate destination for an artist to aim for.
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What are the visual considerations of photography?
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Composition(rule of thirds), lighting(overcast outside) and time.
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What makes audio storytelling compelling?
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tone/inflection of voice natural sounds
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Why use data storytelling?
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Depth, customization, long shelf life
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Gender and race disparity in Silicon Valley
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Women and non-asian minorities are not getting the same encouragement in science, technology, engineering, and math that could prepare them for jobs at the tech giants. Women have long been known to be underrepresented in tech, but the real issue these reports highlight is that non-white, non-asian people are widely absent from the industry.
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Why is there a lack of diversity in Silicon Valley?
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Access and awareness; There's the access problem, where they're not enough folks well networked into the Valley to get jobs in some of these larger companies. But I like to think a little bit more broadly about the awareness problem. I didn't have any idea about Silicon Valley until I moved out here six years ago to go to business school, and that's a problem. I think once that's fixed, I think a lot of Silicon Valley's problems will be fixed.
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T or F: One of the best framing composition methods for interviewing on videos is the vertical video.
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False
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T or F: A wordpress \"menu\" is basically a navigation for your blog.
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True
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T or F: Girl Talk was the first artist to make new music from old songs.
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False
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T or F: Walt Disney has never reinvented past works for his cartoons or stories.
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False
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T or F: Intellectual property laws extend beyond music. Cancer research and even living organisms can be patented.
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True
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T or F: LinkedIn makes some of their money by selling (your) data.
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True
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T or F: An example of \"provided data\" would be surveying students in the quad about their favorite bars in town.
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False
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T or F: Data Interactive are important for storytelling because it makes the reader an active participant in the story, as opposed to a passive consumer.
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True
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According to Paul Bradshaw, most of the innovation in data storytelling is happening outside the news organization.
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True
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T or F: Podcasts are not considered a true form of audio storytelling.
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False
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T or F: According to the FastCompany article \"The (surprisingly portable) Rise of Podcast Networks,\" podcasts are reaching a newer, younger, and more diverse audience ever.
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True
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T or F: When editing a video or audio story, it's best to delete any \"natural\" or environmental sounds from the recording.
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False
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T or F: Facebook posts with an image receive, on average, three times as many comments as those without.
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False
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Which of the following is the term used for background or non-interview video? A. B. C. D.
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B - Roll
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Who thinks that analyzing data is the future of Journalism? A. B. C. D.
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Sir Tim Berners - Lee
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What is the Rule of Thirds? A. B. C. D.
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A was to frame a subject in a video or image.
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Which peer - to - peer technology (created by a 19 year old college dropout) upset the music industry in the late 1990s? A. B. C. D.
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Napster
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According to the FastCompany article \"The (surprisingly portable) Rise of Podcast Networks,\" Why do podcast ads work so well? A. B. C. D.
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Ads often seem like a podcast within a podcast.
