Chapter 9 Quiz 1
Unlock all answers in this set
Unlock answersquestion
The word paper is derived from _____.
answer
papyrus
question
During the Middle Ages, clergymen, known as scribes, were responsible for advancing _____.
answer
manuscript culture
question
The first protomodern book, called the codex, was produced by the _____ sometime around the fourth century.
answer
Romans
question
The oldest dated printed book still in existence is _____.
answer
Diamond Sutra by Wang Chieh
question
_____ allowed books to be printed from photographic plates instead of metal casts.
answer
Offset lithography
question
What prompted the growth of books and bookstores in the United States between 1880 and 1920?
answer
The center of economic and social life shifted from rural to urban culture.
question
Which of the following is NOT a type of reference book?
answer
Inspirational book
question
Who published the first instant book, Franklin Delano Roosevelt: A Memorial?
answer
Pocket Books
question
The smallest market in the book industry is _____.
answer
the university press
question
Why did sales of the Encyclopaedia Britannica drop in the mid-1990s?
answer
Electronic encyclopedias created competition.
question
Oprah Winfrey began her Book Club in _____.
answer
1996
question
Audio books are popular among _____.
answer
a. older readers whose vision is diminished b. readers who do a lot of commuter driving c. readers who want to listen to a book at home while doing something else d. other vision-impaired readers e. All of the options are correct.
question
Older books, particularly those printed during the nineteenth century, deteriorate because _____.
answer
they are printed on acid-based paper
question
The first generation of e-readers in the 1990s failed because _____.
answer
a. they were too bulky b. the devices and their e-books were too expensive c. there were very few e-books to choose from d. the text of the devices was too difficult to read e. All of the options are correct.
question
Which of the following is a reason given for attempts to ban or censor a book?
answer
a. Offensive language b. Violence c. Occult themes d. Sexual themes e. All of the options are correct.
question
An author's royalty from book sales is generally between _____ percent.
answer
5 and 15
question
Writers signed to a contract often receive _____, which is an early payment against future royalty earnings.
answer
advance money
question
Which two bookstore chains dominate book sales?
answer
Borders-Waldenbooks and Barnes & Noble
question
Jeff Bezos founded the pioneering online bookseller _____.
answer
Amazon.com
question
A 2009 National Endowment for the Arts (NEA) study reported that
answer
for the first time since 1982, the overall rate at which adults read literature had gone up.
