Advertising chapter 12
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Benefits of digital interactive media over traditional media
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cost of time and or space for ads is lesser enable communication between content providers and consumers the interactive nature of the internet has blurred the line between content creators and content consumers
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theres a company called book mooch, readers can trade books with each other, chat the website provides book reviews and you can met the authors online. this is a great use of
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social media
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behavioral tracking
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ability to track people behaviors on the internet
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standardization
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ad impression click rate
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ad impression
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possible exposure of advertising message to one audience member
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click rate
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number of clocks on an advertisement divided by the number of ad requests
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the two simple ways to measure the internet audience for advertisement banners are
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ad impression and ad rate
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keyword
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single word that a user inputs int oa search engine to request informations similar in subject matter to that word
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an anti itch cream has banner ad appearing every time a user types in the word itching, scratching hives or mosquito. this is a
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keyword
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search result page
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account for almost half of all digital interactive ad. revenue
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banner
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little billboards of various sizes that appear when a visitor lands on particular website
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when you access a website and see am ini billboard spread across top advertising ford focus
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banner ad
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the most common form for mobile advertising is
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banner advertising
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corporate website
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gives background info primary organization (About company)
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commerce site
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primary sells products or service (about product)
