question

Which early event(s) contributed to the growth of the U.S. book publishing industry in the 20th century?

answer

Founding of the Book-of-the-Month Club

question

True or False: Before 1891, American authors and foreign authors cost the same to publishing houses.

answer

False

question

Like any business, publishing houses want to build their profits. What do they look for to increase the bottom line?

answer

Subsidiary and international rights

question

Which of the following is NOT an example of how technology has changed the way books are produced and promoted:

answer

Streamlining the publishing process to save on natural resources.

question

The introduction of paperback books in the early 20th century resulted in:

answer

A democratization of reading in America.

question

It takes approximately ________ months from the time a book deal is signed by an editor until the book is published.

answer

18

question

Through the Revolutionary War, who was the most-read author in America?

answer

Thomas Paine

question

In the phrase "the culture and commerce of publishing," commerce refers to making money. What does "culture" refer to?

answer

The importance of publishing only those books that reflect American ideals.

question

True or False: Book Publishers make most of their money from mass market paperbacks, audio books & e-books.

answer

False

question

Which of the following is NOT why the Google Book Project is controversial?

answer

Possible lawsuits over book content.

question

Internet versions of newspapers:

answer

generate a lot less revenue for advertising than paper editions

question

Early colonial newspapers:

answer

printed "Published by Authority" on the first page to indicate British approval

question

What was the U.S. federal government's first attempt to control the press?

answer

the Alien and Sedition Laws

question

The first major competition for newsreaders in America came from:

answer

radio

question

Women sometimes became publishers in colonial times because:

answer

they belonged to families of printers

question

Language that incites rebellion against the government is called:

answer

seditious

question

Which of the following is NOT associated with tabloid journalism?

answer

investigative journalism on important public issues

question

The alternative press:

answer

challenged the conventional wisdom and espoused "radical" ideas

question

To attract more readers, newspapers:

answer

have added special sections for young people and women

question

Yellow journalism:

answer

is a form of sensationalized reporting that emphasizes crime, sex and violence

question

True or False: Parenting is the nation's most successful family magazine.

answer

True

question

True or False: Today, most magazines are general interest and still play the cutting-edge social, political and cultural role they played in the past.

answer

False

question

Magazine growth was encouraged by:

answer

the Postal Act of 1879

question

When you read a magazine and give it to a friend, this is an example of:

answer

pass-along readership

question

People in a particular industry read ________ to learn more about their business.

answer

trade, technical and professional magazines

question

Why do magazine companies consolidate ownership?

answer

so that advertisers will be able to reach only the people they want

question

Which medium can be most effective at targeting an audience?

answer

magazines

question

Magazines traditionally have been more open than newspapers to literary and journalistic contributions by female writers because:

answer

women have been a sizable potential audience for magazines, more so than newspapers

question

The type of magazine that makes the most money is:

answer

consumer magazines

question

"Muckraker" was a derogatory slang term for a magazine journalist who investigated and reported on:

answer

abuses by government and big business

question

HD radio:

answer

makes it possible for radio stations to transmit real-time text-based information services as well as programming.

question

The Radio Act of 1912:

answer

required federal licenses for people who wanted to broadcast or receive messages.

question

Arbitron ratings have been criticized because they:

answer

under-report minority and non-English-speaking listeners.

question

True or False: Supporters of deregulation believe that radio will become more competitive because the larger companies can give more financial support to their stations than single owners can.

answer

True

question

The most significant trend in radio today is toward:

answer

greater audience segmentation.

question

Blanket licensing meant that:

answer

the American Society of Composers, Authors and Publishers charged stations a fee for licensed music.

question

The disc jockey, as a media personality, was made possible by

answer

cooperative broadcast licensing by BMI.

question

Payola

answer

concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play.

question

Identifying a specific audience segment and programming is called:

answer

narrowcasting.

question

The Telecommunications Act of 1996:

answer

removed government restrictions on the radio industry.

question

True or False: The movie industry makes more money each year than the newspaper, television or book businesses.

answer

False

question

Because of the practice of block booking, movie theater owners:

answer

were forced to accept several movies at once.

question

What was or were the important contribution(s) of Edwin S. Porter's 1903 film, The Great Train Robbery? the use of human action. shooting at multiple locations. the introduction of dissolves rather than film splices between shots. all of the available options

answer

all of the available options.

question

The U.S. v. Paramount Pictures case led to:

answer

the major studios divesting themselves of their theaters.

question

Movie censorship codes changed forever:

answer

with the release of Man With the Golden Arm, a film about drug addiction.

question

D. W. Griffith's The Birth of a Nation: portrayed racial stereotypes. presented a dramatic view of the Civil War and Reconstruction. cost five times more to make than any other American film up until that time. made Griffith the first famous director. all of the available options

answer

all of the available options.

question

The Hollywood Ten:

answer

were put on trial for contempt, eventually sentenced to jail and later blacklisted.

question

In the 1920s, the Motion Picture Producers and Distributors Association began cracking down on movie content by:

answer

stating that movies should not be made that will lower the moral standards of viewers.

question

Which of these 1940s events helped reverse the growth of the movie industry that began in 1930?

answer

the hearings of the House Un-American Activities Committee.

question

The MPAA began a rating system:

answer

modeled on Great Britain's system.

question

Which is NOT one of the challenges facing the Internet?

answer

government deregulation

question

The "digital divide" refers to the fact that:

answer

the lack of access to digital technology among low-income, rural and minority groups.

question

Intellectual property rights:

answer

concern the rights of creative people to be compensated for the use of their work.

question

The media theory termed "convergence":

answer

all of the available options.

question

The main advantage for advertisers on the Web is:

answer

they can get instant electronic feedback on the effectiveness of their ads.

question

Most people go online to find:

answer

to organize and deliver information and entertainment.

question

Which of the following is NOT true about online advertising?

answer

many commercial Web sites do not feature advertising.

question

The Internet is completely different from traditional media because of:

answer

absence of central control for content.

question

Internet Neutrality means:

answer

rules that require Internet providers to keep their networks open and available to carry all legal content.

question

The Internet is:

answer

a combination of millions of computer networks sending and receiving data worldwide.

question

In the 1800s, most media owners' response to consumer complaints about advertising was to:

answer

develop an open advertising policy, which allowed them to continue to accept ads while criticizing the ads at the same time

question

True or False: Advertising on the Internet general guarantees increased sales for advertisers.

answer

False

question

The rate at which someone visits a Web site to learn more because of an Internet ad is called:

answer

the "click-through" rate

question

In a practice adopted from radio, early television programs usually:

answer

carried direct sponsorship

question

The term "demographics" refers to:

answer

the analysis of audience characteristics such as gender, age and marital status

question

The ubiquity of advertising means that:

answer

advertising is everywhere

question

One of the main arguments against advertising is:

answer

advertising reduces competition and creates monopolies

question

Advertising is:

answer

how American consumers pay for most of their media

question

What is "viral marketing"?

answer

pass-along advertising messages

question

The federal agency with the main responsibility for monitoring ads for deception is the:

answer

Federal Trade Commission

question

In this model of public relations, the public relations professional works with traditional mass media to place information in newspapers, magazines, television and radio.

answer

public information model

question

True or False: Public relations is considered a mass medium.

answer

False

question

The first publicity firms in the United States were hired to:

answer

overcome public criticism of railroads and other industries

question

The Internet offers many benefits for public relations companies because:

answer

all available options

question

Many firms attempt to use PR to get positive publicity for their products because:

answer

it is cheaper to get a publicity release published than to purchase an ad

question

According to the Public Relations Society of America, public relations is the:

answer

development and maintenance of mutually beneficial relationships

question

In the future, PR people must:

answer

all available options

question

According to the textbook chapter, public relations involves:

answer

creating understanding for or goodwill toward, a company, a person or a product

question

Which of the following is NOT recommended by public relations experts if a company has a public relations crisis?

answer

avoid telling the whole truth to the media

question

______ involves two-way communication and is considered the most effective form of public relations.

answer

symmetrical communication

question

The broadcast media:

answer

are regulated by the Federal Communications Commission

question

Which legislation led to a conflict between the FBI and libraries over government access to library records?

answer

The PATRIOT Act

question

The law designed to prevent illegal copying of material on the Internet is:

answer

the Digital Millennium Copyright Act.

question

The Communications Decency Act:

answer

attempted to define and control user access to specific programs and content.

question

The media can invade privacy by:

answer

all available options.

question

After the Roth and Miller cases, determining obscenity is the responsibility of:

answer

local courts.

question

In the New York Times v. Sullivan decision, the Supreme Court held that:

answer

a public official must prove that the story was published with a reckless disregard for the truth.

question

True or False: Beginning in 2003, the U.S. government adopted a system for war reporting called "embedding."

answer

True

question

Which of the following is not true of efforts to censor books, magazines and films?

answer

To Kill a Mockingbird by Harper Lee has never been targeted by censors.

question

The belief that the U.S. press should be free from government control originated with the:

answer

First Amendment.

question

Believes media's first goal is to convey truth and not cave in to outside pressure from advertisers or corporate owners.

answer

Libertarian theory

question

United States and other democracies typically follow this theory.

answer

Libertarian theory

question

Based on the idea that when people are given all the information on an issue they can discern what is true and what is false and make good choices.

answer

Libertarian theory

question

Assumes people with opposing viewpoints will be heard

answer

Libertarian theory

question

Media serve at the government's pleasure and with the government's approval.

answer

Authoritarian theory

question

Media serves as a propaganda outlet for economic and social progress as defined by the government.

answer

Developmental theory

question

Media is owned and operated by the government

answer

Soviet theory

question

Believes those who control the media can exercise prior restraint.

answer

Soviet theory

question

Media promotes the country's social and economic goals.

answer

Developmental theory

question

Advocates government oversight of media to ensure media acts in society's best interest.

answer

Social responsibility theory

question

True or False: In the 1940s, a record "album" consisted of a bound set of ten envelopes with one record and one song per envelope.

answer

True

question

Napster was ordered to shut down in 2001 for:

answer

copyright infringement

question

Which age group is most likely to pay for music?

answer

people who are 45 and older

question

The most threatening widespread type of piracy for the industry is:

answer

copying of prerecorded music overseas and their sale in the United States

question

The operations division of a recording company:

answer

manages the technical aspects of the recording

question

The group that decides the best way to sell recordings is ____.

answer

marketing and promotion

question

File sharing, as it relates to the music recording industry, means:

answer

downloading music free from the Internet

question

Which of the following is not true about warning labels on records? The recording industry chose to regulate itself rather than having the government do so They came about in 1986 at the urging of the Parents Music Resource Center The PMRC cited Madonna, Michael Jackson and Prince as having a "destructive influence on children." Tipper Gore, wife of Vice President Albert Gore, was one of the primary members of the PMRC. Teenagers demanded labeling of explicit lyrics

answer

Teenagers demanded labeling of explicit lyrics

question

Billboard Magazine today: measures the air play of music measures album sales influences radio play lists and artist popularity publishes more than two dozen music industry charts all available options

answer

all available options

question

Because of file sharing, the Recording Industry Association of America (RIAA) has:

answer

sued individuals who downloaded music

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