Business Communication 2
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The news about Michael Jackson's death first broke on
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the TMZ Web site
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Facebook.com is a part of a growing type of online media known as
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social networking
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_________ is a mass communication channel
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The World Wide Web
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Mass communication is an example of which type of oneon-many communication?
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one sender to many receivers
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A message being sent through the media must be ______ before it can be transmitted
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encoded
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In a television news broadcast, the sender would be which of the following?
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All of the above
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Which of the following was the world's first major communication network
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The Roman Catholic Church
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Which communication technology was first experimented with in the 1960s and 1970s?
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computer networks
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There are approximately _______ daily newspapers in the United States.
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1,400
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The Big Four television broadcast networks earn _____ percent of all television advertising revenue.
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40
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In the late 1970s and early 1980s, the yellow ribbon was a symbol for which of the following causes?
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remembering the U.S. embassy hostages in Iran
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has an average weekly audience in the range of 14 to 25 million.
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The Rush Limbaugh Show
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_______ served as Mr. Conductor on the children's television show Shining Time Station
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Ringo Starr
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The book Seduction of the Innocents was about the dangers of which of the following types of media?
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crime and horror comic books
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According to the Generation M study, U.S. children spend an average of ______ hours a day using media.
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6.5
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Why did American media give such heavy coverage to the death of Michael Jackson?
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All of the above
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Social networking sites such as Myspace or Facebook are examples of which of the following types of communication
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All of the above
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A facetoface conversation that Hakim has with David would be called which of the following types of communication?
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interpersonal communication
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A email that you send to your mother telling her you got a perfect report card would be called which of the following types of communication?
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interpersonal communication
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Amanda has just woken up. She debates within her own head whether she would rather sleep in or attend her early morning class. Amanda has been using which of the following types of communication?
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. intrapersonal communication
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Claire is attending a concert in a coffee house. She is engaging in which of the following types of communication?
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group communication
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Clemens is reading the latest novel by Stephen King. He is engaging in which of the following types of communication?
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mass communication
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Andy is watching an episode of crime television show CSI streaming on the Internet. He is engaging in which of the following types of communication?
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mass communication
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In a television news broadcast, the receiver would be which of the following?
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a family having dinner while the television news program is on
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The ________ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
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transmission
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. The _______ model of mass communication looks at how audience members use the mass media to create a shared experience.
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ritual
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The ________ model of mass communication looks at how media messages are used to draw attention to an individual or issue.
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publicity
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The ________ model of mass communication looks at how audience members derive and create meaning out of media content.
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reception
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What was the first medium to allow ideas to easily move beyond the place where they were initially created?
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Books
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Which of the following is the medium that emphasizes the interchangeability of the sender and receiver?
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The internet
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An audience member's skills at decoding the intellectual meaning of an argument presented in a newspaper editorial involves the _________ dimension of media literacy.
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cognitive
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An audience member's skills at decoding the meaning of the menacing music in a horror movie involves the _________ dimension of media literacy.
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Emotional
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An audience member's skills at decoding the underlying message of an action show that force is the proper solution to all problems involves the _________dimension of media literacy.
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Moral
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An audience member's skills at decoding the artistic success of a new novel involves the _________ dimension of media literacy
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aesthetic
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Following Hurricane Katrina, reporters from the New Orleans Times Picayune did which of the following?
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They stayed behind to cover the story.
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The first Englishlanguage papers were published in Amsterdam starting in which of the following years?
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1618
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Emile Berliner is famous for which of the following?
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He developed the gramophone
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What medium did Guglielmo Marconi help invent?
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The Radio
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Which of the following developments occurred during World War I?
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The military took over radio broadcasting.
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All of the following except _____ were part of RCA.
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Columbia Broadcasting System
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The most popular radio drama of the late 1920s was:
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Amos 'n' Andy
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Social music is which of the following
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music that people perform for each other in a social setting
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Which of these is Akio Morita famous for?
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inventing the Walkman
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Before 1948, recordings of popular black music were referred to as which of the following
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. race records
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What is Barry Gordy Jr. best known for?
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founding Motown Records
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Which of these was the producer who worked on recordings for Johnny Cash, the Dixie Chicks, and the Red Hot Chili Peppers?
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Rick Rubin
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The method of recording sound that involves storing it in a series of numbers is called which of the following?
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digital recording
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In 1960, there were congressional hearings that centered on which of the following problems?
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payola
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Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting
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FCC
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A podcast is which of the following?
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. an MP3 compressed audio file that can be listened to online or downloaded
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Which of the following statements is true about radio as we know it?
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It depended on a series of inventions and discoveries over a forty to sixtyyear period
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William S. Paley, the first president of the CBS network, saw radio as which of the following?
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an excellent tool for advertising products and services
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The BBC represents the convergence taking place in the sound industry for which of the following reasons
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It now transmits its broadcasts via the Internet as well as over the air.
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The statement that radio became a companion medium, means which of the following?
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Radio became the medium listened to while doing something else.
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Which of the following describes the biggest influence of the Sony Walkman?
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People could start creating their own personal soundtrack instead of listening to music programmed by other people
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If you are listening to a song with lyrics that deal with heartbreak, kids, and adult relationships, you are likely listening to ______ music.
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Country
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Digital recordings, such as CDs, frighten recording companies for which of the following reasons?
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Consumers can potentially make perfect digital copies of the music without paying for them.
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Which of the these statements about radio following the growth of television in the late 1940s and early 1950s is true?
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Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats.
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The most popular radio format of music today is which of the following?
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Country
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Which of the following was the major effect of the Telecommunications Act of 1996 on radio?
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That today more than 50 percent of the radio stations are owned by major media corporations.
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Eadweard Muybridge and Etienne Marey are famous for which of the following?
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They conducted early experiments on depicting motion with photos.
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Which of the following was first major movie with multiple scenes and a plot?
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The Great Train Robbery
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Who developed the earliest portable movie cameras?
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. AugusteMarie and LouisJean Lumière
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Who was the director of Birth of a Nation , the controversial silent film about the Civil War?
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D.W. Griffith
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Among the earliest movie stars in the United States were which of the following?
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Florence Lawrence
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In the 1930s and 1940s, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films. This practice was known as which of the following?
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block booking
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Movie attendance peaked in which year?
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1946
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The large number of smaller theaters grouped together that replaced the large Art Deco movie palaces are known as which of the following?
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multiplexes
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The film that created the idea of the summer blockbuster was which of the following?
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Jaws
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Which of the following was the movie that sold the most tickets of all time?
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Gone With The Wind
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As of 2006, approximately ____ percent of all households had DVD players.
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81
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The year 2005 was noteworthy in the movie industry for which of the following reasons?
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It was the first time in two decades that the annual overall box office declined.
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Ancillary markets for movies include which of the following?
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All of the above
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Which of the following movies proved the value of Internet promotion?
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The Blair Witch Project
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Which of the following was one of the earliest rebellions against the controls of the studio system?
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the establishment of United Artists
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Once it was introduced, almost every movie made used which of the following technologies?
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Sound
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The blacklist of the 1940s and 1950s was driven by which of the following?
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a fear of communism
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Hollywood's response to the rise of television was to do which of the following?
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start making largerthanlife movies
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Movies such as Dial M for Murder, The Ten Commandments, and Spartacus were a response to which of the following
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the rising size of television audiences
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Movie studios are responding to the growth of movie piracy by doing which of the following?
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releasing the movie to as many theaters as possible
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Sky Captain and the World of Tomorrow was a significant movie for which of the following reasons?
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It was the first major American movie to be filmed with all digital sets and backgrounds.
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The surprise movie hit 300 was a success in part for which of the following reasons?
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All of the Above
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Movie profitability is determined by which of the following?
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All of the above
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The movie High School Musical 3: Senior Year was a profitable hit because:
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it had a small budget, lots of product tieins, and high video sales
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Spike Lee has maintained his independence as a movie director by doing which of the following?
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controlling the cost of his movies
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Why did the Hays Office, run by the movie industry, censor films?
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Because many states and communities were threatening to set up local censorship boards that might have inconsistent standards of what they would or would not accept.
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Philo T. Farnsworth invented which of the following?
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the basic technology for television
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When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are seeing the influence of which of the following?
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I Love Lucy
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All U.S. television broadcasting became digital in which year
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2009
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Network affiliates are which of the following?
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local broadcast stations that carry network programming
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Which of the following created the Public Broadcasting System?
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Public Broadcasting Act of 1967
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PBS attracted its first significant audiences with which of the following programs?
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Sesame Street
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The major company doing television ratings in the United States is which of the following?
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Nielsen Media Research
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Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
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They have lost one third of all their viewers to cable, syndicated programming, and independent stations.
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The show Lost is notable for featuring which of the following?
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the first primetime network character who doesn't speak English
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What is the fifth highest rated television network in the United States?
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. Univision
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What are telenovelas?
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Spanishlanguage television soap operas
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. In the 1960s, television programs were not allowed to show which of the following?
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a married couple sharing a bed
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Nielsen Media Research says the average American spends ____ hours a day watching television.
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4
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The socalled Vchip is designed to do which of the following?
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stop children from seeing offensive programs on Vchip equipped television sets
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Jon Stewart, on Comedy Central's The Daily Show , tends to:
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All of the above
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The show I Love Lucy was controversial when it first came out for which of the following reasons?
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It had the white Lucille Ball married to the Cuban American Desi Arnaz
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Cable television was initially developed as a way of doing which of the following?
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delivering broadcast television signals to communities with poor reception
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When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
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They largely ignored it
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Which of the following statements about premium cable channels is true?
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They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime
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The conversion from analog to digital television broadcasting was delayed by several months in 2009 because:
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many fears that some poorer consumers were not ready for the conversion.
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Why are cable networks such as MTV and CNN more profitable than the Big Four broadcast networks?
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. Cable networks receive revenue from advertising and subscription revenue. Broadcast networks only receive advertising revenue.
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Broadcast networks are more successful than ever these days for which of the following reasons?
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You can't fool me; broadcast networks are losing audience share and advertisers.
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Television networks are now showing more diverse programming for which of the following reasons?
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They want to attract a larger audience
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Critics worry that television has a strong influence on young people because:
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all of the above
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. One outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction" was which of the following?
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Individual stations became cautious about broadcasting serious programs that contained nudity or violence.
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Audience members can now interact with cable and broadcast television by doing which of the following?
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All of the above
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Because if the networks didn't put legal copies up on the Internet, people would just share pirated copies
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Because if the networks didn't put legal copies up on the Internet, people would just share pirated copies
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Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?
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All of the above
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Twitter was originally created so people could share their answers to the question:
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What are you doing
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Paul Baran's idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?
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packet switching
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ARPAnet, a predecessor of the Internet, was created to do which of the following?
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allow incompatible computers to talk with each othe
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Who developed TCP/IP, the original specification for the Internet's protocols?
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Bob Kahn and Vint Cerf
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Which of the following is the address for where Web pages are located?
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URL
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The first Web browser that could handle graphics was called which of the following?
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Mosaic
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People connect to the Internet using which of the following?
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All of the above
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. The movie that revolutionized Internetbased promotion of films was which of the following?
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The Blair Witch Project
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_____ is/are a major new medium of mass communication?
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Video Games
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The word cyberspace is used to mean which of the following?
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the Internet and the interactions that take place there
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Cyberpunk literature and films deal with which of the following themes?
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e differences between humans and machines
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Worldwide, ____ percent of the population has access to the Internet
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24
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. In the United States, ____ percent of the population has access to the Internet at home.
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73
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. On a Web site, cookies are which of the following?
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files used to identify and track visitors at a Web sites
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Web sites use _____ to track users while they are on the site.
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small files called cookies
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. Astronomer and computer expert Clifford Stoll says that people should spend _______ time online.
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less
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Twitter's big innovation was:
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connecting mobile Internet, mobile phones, and computerbased Internet as part of a single channel
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Radio and the Internet have which of the following in common?
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They both were initially developed as tools for machineassisted interpersonal communication
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The nextgeneration Internet will be used primarily for which of the following?
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providing high quality video and audio links
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According to Tim BernersLee, which of the following is a principle upon which the Web is based?
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Users should be able to link to any document at anywhere in the world.
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The World Wide Web became the standard for posting documents on the Internet because its creator did which of the following?
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gave it away for free
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An advantage that Web sites run by legacy media have over purely new media sites is which of the following
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They have a reliable source of content
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The New York Times , the Washington Post , and USA Today could all be considered _________ media outlets
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click and mortar
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Video games could be considered a new mass medium because
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The consoles can be used to deliver a range of media content, and video games are becoming a new way to deliver advertising.
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Cyberpunk author William Gibson has expressed concern over which of the following?
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that people will get such specialized news through online filters that they will be isolated from news they need
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One of the big advantages of distributing a movie over the Internet instead of in theaters is which of the following?
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the cost of online distribution is close to zero
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Which of the following tends to be true of userwritten encyclopedias such as Wikipedia?
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They tend to have articles on a wide range of topics.
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Which of the following are true of Chinese bloggers?
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They can be punished if they are critical of the government
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Arthur Sulzberger, publisher of the New York Times , has said which of the following?
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. The Times is in the business of selling news and advertising space.
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______ is a feature film director who also directs television commercials
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All of the above
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. The innovation in the way Pears' soap marketed its product was that it was the first to use which of the following?
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a brand name
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The term "economy of abundance" means which of the following?
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There are as many or more goods available as people want to buy.
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William Paley became convinced of the potential of radio advertising rights after he did which of the following?
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He used radio advertising for his family's cigar company.
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The advertising agency department responsible for deciding where to place the advertising is which of the following?
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media planning
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The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
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creative activity
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In advertising, the cost of reaching 1,000 consumers with a particular advertisement in a particular medium is known as which of the following
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CPM
