OM Chapter 5 Quiz
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An artificial intelligence program is an example of hard technology.
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False
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A robot is a programmable machine designed to handle materials or tools in the performance of a variety of tasks.
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true
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Flexible manufacturing systems consist of two or more computer-controlled machines linked by automated handling devices.
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true
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E-service refers to using automatic handling devices to provide services that create and deliver time, place, information, entertainment, and exchange value to customers and/or support the sale of goods.
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false
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FedEx has a rich history of technology innovation for its C2C value chain.
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false
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The acronym ERP stands for enterprise resource planning.
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true
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Customer relationship management helps firms gain and maintain competitive advantage by identifying which customers should be the focus of targeted marketing initiatives with predicted high customer response rates.
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true
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One of the challenges of adopting technology is that it has an impact on the domestic job opportunities.
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true
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Sustainability is a measure of the contribution margin required to deliver a good or service as the business grows and volumes increase.
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true
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Online magazines have the potential to be infinitely scalable.
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false
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Which of the following is NOT an example of hard technology?
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Voice-recognition programs
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Database systems, artificial intelligence programs, and voice-recognition software are examples of ________ .
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soft technology
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Which of the following equipment can help to identify genuine products from counterfeit knock-offs, thus helping to lower overall product and operational costs?
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Radio-frequency identification (RFID) tags
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________ enable engineers to design, analyze, test, and simulate products before they physically exist.
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Computer-aided design/engineering (CAD/CAE) systems
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Which of the following is NOT an example of integrated operating systems that share information across the value chain?
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Computer numerical system (CNS)
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A(n) ________ is any entity that coordinates and shares information between buyers and sellers.
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intermediary
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Which of the following statements is NOT true about enterprise resource planning (ERP) systems?
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Most of the subsystems of an ERP system cannot be involved in real-time transaction processing systems.
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A business strategy designed to learn more about customers' wants, needs, and behaviors in order to build customer relationships and loyalty and ultimately enhance revenues and profits is ________ .
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d. customer relationship management (CRM)
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A phenomenon by which the same or an increased quality and quantity of goods and/or services are created using fewer natural resources is known as ________ .
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dematerialization
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________ is a measure of the contribution margin (revenue minus variable costs) required to deliver a good or service as the business grows and volumes increase.
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Scalability
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The capability to serve additional customers at zero or extremely low incremental costs is ________ .
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high scalability
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________ implies that serving additional customers requires high incremental variable costs.
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Low scalability
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If the fixed cost of a service is 80 to 85 percent of total cost, then the service would be viewed as having ________ scalability.
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high
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If an organization establishes a business where the incremental cost (or variable cost) to serve more customers is zero, then the firm is said to be ________ .
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infinitely scalable
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The interaction of technology, people, and processes is called the ________ .
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sociotechnical system
