PR Study Questions – Flashcards
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With an event what is most important to consider?
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detailed planning
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what does a no host bar mean?
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guests buy their own drinks
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who usually buys drinks and who don't for their events?
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corporations usually buy drinks and government as well as non profits often don't
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what is the name of the PR event that shows how and where organization does its work?
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open house
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what time is an open house?
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business hours
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getting people to attend a convention requires?
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an appealing program
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what is a consideration when planning a trade show booth?
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visually attractive
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media relations for a trade show happen?
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all of the above (before, during, after)
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JT and J-Lo charge how much for an appearance?
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$100,000
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individuals attending a meeting or event are more involved in the process because they use all 5 senses, true or false?
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true
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name tags are tacky and should not be used at meetings, true or false?
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false
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ordinary citizens often?
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are distrustful of corporations
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a good tip for conducting cause related marketing is?
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consider causes that appeal to primary audience
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cause related marketing is?
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marketing under a cause
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refusal to buy the products or services of an offending company is?
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boycott
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employees of an organization are considered?
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ambassadors
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product recalls do what?
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test the patience of customers
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which of the following is a key social issue in the workplace?
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sexual harassment
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PR specialists often work primarily with what department?
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Human resources
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individuals who specialize in investor relations are?
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highly paid
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marketing communication refers to?
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supporting the marketing and sales objectives of a business
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the media is a secondary source for public info and perceptions about a business, true or false?
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false
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employers should delay a bit in informing laid off employees because of psychological factors, true or false?
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false
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sports enthusiast who wear jerseys and caps and refer to their team as "their team" experience?
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experience a vicarious sense of belonging
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tourism industry is?
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volatile
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the term press agent is still used primarily on?
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broadway
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largest percentage of cruise passengers are primarily family?
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false its old people
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lobbying serves what purpose?
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to counter balance the actions of government bodies
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the mission of government is?
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public service
