Exam 2 Food Systems Chapter 14 – Flashcards
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Market share
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is the percentage of industry sales of a product.
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Which of the following is an accurate comparison of products and services?
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Services cannot be stored for future sale; products can.
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Companies who have developed frozen, individual meals to be sold in supermarkets are responding to
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behavioristic variables.
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SWOT analysis focuses on identifying
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strengths, weaknesses, opportunities, threats.
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Heterogeneity of service means that
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there is a lack of uniformity in the performance of people.
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A strategic business unit is
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a component of an organization with a specific market focus.
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Having an effective marketing concept usually places primary emphasis on
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serving the customer.
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Natural resources, population density, and subcultural values that influence customer'sproduct needs are referred to as _____________ variables.
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geographic
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Market segmentation means
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dividing the total market into groups of people with similar product needs.
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The four Ps of marketing are _____________, _____________, _____________, and_____________.
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. product, price, promotion, place
