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Home Page Flashcards Marketing Eras - Flashcards

Marketing Eras – Flashcards

Mary Browning
7 July 2022

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question
simple trade era
answer
1860 just trade
question
production era
answer
1860-1930 products sell themselves
question
sales era
answer
1920-1960 more complex with competition
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marketing concept era
answer
1960-1990 american consumers firm should meet and exceed wants
question
market orientation era
answer
1980-1990 looking ahead at trends to understand consumers
question
relationship marketing
answer
keeping the customer happy with loyalty for a solid product buying
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.